Content Standard

FEBRUARY 10, 2017

But before you dive into all the strategy and minutia of developing your staff, scaling your capacity to push out messages, and expanding your audience, there’s a far more fundamental piece of your marketing mix to analyze: your reporting structure.

Analytics 40

Analytics Marketing Analytics Tools Planning Eye-Tracking 40

KoMarketing Associates

AUGUST 8, 2017

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

MAY 30, 2017

For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future. 2017 Digital Yearbook from We Are Social Singapore. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. The Search Landscape in 2017 from Rand Fishkin.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

B2B Marketing Directions

AUGUST 9, 2020

But within a couple of weeks after the article was published, marketers across the United States were completely focused on the COVID-19 pandemic. The article's conclusion was based on an analysis of the compensation paid to the senior leaders of large companies between 1999 and 2017. In the late 1940's, Neil H.

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

Biznology

JANUARY 22, 2019

It requires thoughtful strategy, real budget, and a keen integration with the rest of the marketing mix. And B2B marketers will try new channels, like Quora, a place where people pose questions and get answers from other individuals. Like ABM in 2017, and intent data in 2018. Broaden the use of social media.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 102

Content Marketing Planning Work Management Paid Search Agency 102

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. ” campaign. Five key metrics. Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Hubspot

JULY 15, 2020

Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. When you ask marketers what being 'account-based' means, some jump to in-person events, direct mail, special sporting events, or dinners with high-value prospects — you name it. The resounding answer?

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

TaylorMadeIn KEW

DECEMBER 4, 2016

I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. This latest report claims that, while last year content marketing was in a ‘trough of disillusionment’, the tide has turned.

B2B Marketing 48

B2B Marketing Paid Search Agency Content Marketing B2B 48

Metadata

NOVEMBER 16, 2017

Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. And therefore, should absolutely be a part of a comprehensive marketing mix for any company going after B2B clients.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Sprout Social

MARCH 10, 2017

Team Sprout will be presenting along with Fifty & Five on, “Three Strategies to Prove the ROI of Social to your Clients & Win More Business” on Thursday, March 16, 2017 at 4 p.m. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social. SproutChat. SproutChat.

Webinar Metrics 52

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 52

Martech Advisor

SEPTEMBER 23, 2019

Direct mail marketing in 2019 is more important to have as part of your marketing mix than ever. There’s a specific place for both types of marketing and you need both to be great. You’ve essentially created demand that didn’t exist and as a result, will get to meet new customers.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Pearl Digital Marketing

JULY 7, 2019

Let’s take a look at three reasons why I believe local SEO is still relevant to your marketing mix. #1: Statistics collected between 2015 to 2017 show that searches including “near me” has increased by 900% (source: Chatmeter ). 1: There Has Been A 900% Growth Of “Near Me” Searches In Recent Years.

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Scoop.it

OCTOBER 16, 2018

And, according to Epsilon’s Q1 2017 email trends and benchmarks those automated welcome emails outperform non-automated communications: email opens are 69% higher, and clicks are 165% higher than non-automated emails. As marketers, our job is to create experiences that delight customers and convert into sales on a consistent basis.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

B2B Marketing Directions

FEBRUARY 10, 2019

The widespread interest in measuring marketing performance indicates that the demand for performance measurement software is poised to grow substantially. In a September 2018 report , Forrester Research said that marketers spent about $1.09 The newest and most sophisticated method is unified marketing measurement (UMM).

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. If you haven’t started using this list of digital tools, maybe you can in 2017! Marketing Analytics. Having a responsive email marketing template is a must for all campaigns.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

B2B Marketing Directions

AUGUST 18, 2019

In the 2019 Marketing Measurement & Attribution Benchmark Survey by Demand Gen Report, 58% of surveyed marketers said their ability to measure and analyze marketing performance and impact needs improvement or is poor/inadequate. The comparable percentage was 54% in the 2018 edition of the survey, and 49% in the 2017 survey.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

Content Marketing Institute

JANUARY 31, 2018

Just how large an opportunity could podcasting represent for marketers? Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast.

Examples 105

Examples Brand Identity Branding Paid Search Agency 105

Kaon

AUGUST 2, 2017

How Augmented Reality and Virtual Reality Are Changing Things for Marketers. August 1, 2017 — byline by Gavin Finn | published by MarketingProfs . Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

EveryoneSocial

NOVEMBER 20, 2018

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. The IT hardware and cloud services leader realized that it could spark more impactful conversations, reach a wider audience, and become a stronger influencer on social media by adding employee advocacy to its marketing mix.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. According to Forbes , an overall digital marketing program led to an annual increase of 11.8% in subscriptions from 2017 to 2018. But should you reconsider that stance?

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

SWZD

JUNE 20, 2017

Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Finally, dive into the various media platforms to find your ideal channel mix and accomplish your mission. It’s 2017, so this is a given in any B2B marketing plan given its match to the audience.

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

SWZD

AUGUST 28, 2019

On September 5, 2017 Schneider Electric announced the acquisition of AVEVA , a UK-headquartered, £215 million ($280M) revenue engineering and industrial software provider. Marketing Mix and Accountability. He said lead generation depends on the industry, the market, and the target audience. do they have enough leads?

Work Management 48

Work Management Marketing Management Marketing Mix Marketing Automation Services 48

Marketing 261

OCTOBER 12, 2018

Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Email Marketing & Marketing Automation Excellence 2017 Report. It drives traffic to your website. It’s easy to track and analyze the metrics. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already cracked the code on channel attribution. The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

LeanData

JULY 13, 2020

We implemented LeanData in 2017 and have been a happy customer since. GE Digital is unique in that we use a customized attribution model specific to our marketing mix and our known critical points in the buying cycle. The Solution: LeanData. We started with lead assignment and routing solutions.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. But B2B marketers need to broaden their thinking when it comes to SEO.

Organization 120

Organization SEO Practices Best Practices 120

Content Marketing Institute

DECEMBER 22, 2017

That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel. Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). It makes perfect sense.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Advertisements Advertising 77

PathFactory

JANUARY 3, 2019

According to a Demand Gen Report survey , 75% of B2B marketers listed generating higher quality leads as their top priority. It’s the million dollar question that keeps many marketers up at night. Over the last couple of years, the PathFactory marketing team has brought direct mail campaigns back in a big way.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Terminus

JULY 13, 2017

Still, marketing technology (MarTech) plays a huge role in executing ABM at scale. One key piece of an account-based marketing mix is digital advertising. Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

QuanticMind

DECEMBER 5, 2018

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Import Your Google Ads Account to Bing.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

Hubspot

MAY 11, 2017

Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. What are some traits and qualities that make a marketer successful? What Marketing Means in 2017.

Paid Search Agency 77

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 77

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio. We are here every Thursday at 11:30 Pacific, 2:30 Eastern. I want to get back to our guest today, Dan Frohnen.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51