Unbounce

MARCH 2, 2020

Full disclaimer: I know this is a relatively small sample size. For the upcoming 2020 Conversion Benchmark Report, our team of data scientists (yep, they have lab coats) have been using machine learning and a rigorous methodology to study more than 34,132 landing pages and 19.2 million conversions. AI Dialer”). Further proof?

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Vidyard

OCTOBER 26, 2017

As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.” In the case of video, marketers have rubbed off on salespeople and we’ve seen a 13 percent increase in sales teams using it to influence deals throughout the funnel. appeared first on Vidyard.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Google ran an independent study with 140+ advertisers across multiple verticals. Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017. Question B: How do they use title tags?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. But mid- and large-size firms were also well represented in the sample. percent in 2017, down from 9.6

Consulting 64

Consulting Research Peer-to-peer Marketing Budget 64

B2B Marketing Directions

AUGUST 26, 2018

Several recent research studies have found that Millennials are now playing significant roles in B2B purchase decisions. Recent research has shown that this "digital only" view simply isn't accurate, and now a new study has found that Millennials actually like "snail mail" more than is commonly believed. labor force.

Case Studies 45

Case Studies B2B Sales Customer Surveys Sample 45

Convert

JUNE 24, 2022

I made the decision to specialize in CRO in 2017, and I signed up for CXL’s certification course which led to me being hired by the agency side of their business shortly after I completed it. The case studies you see with 500% uplifts and no information about the test planning and sample size are total BS.

Startups 52

Startups Rules Course Case Studies 52

Hubspot

JANUARY 27, 2020

Finally, they had to restate their earnings for 2017 and 2016, and the Securities and Exchange Commission (SEC) began investigating them for these accounting issues. Be Careful With Case Studies. I've ranted about CRO case studies a ton by this point, so it's suffice to say I don't trust most of them.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing. Streamline your workflow.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Hubspot

SEPTEMBER 13, 2017

But in case you didn't have time to attend or stream the two-hour event, fear not -- we covered it for you. Part of the anticipation leading up to September 12, 2017 was the fact that it was the inaugural event for Apple's Steve Jobs Theater. September 13, 2017. "I September 12, 2017. September 12, 2017.

Lead Ranking 74

Lead Ranking Display Pricing Price 74

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Case in point …. What’s more, in our latest State of Social study, live video wasn’t even mentioned. 3 Strategic Use Cases for Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Martech Advisor

FEBRUARY 10, 2020

A 2017 Accenture report stated that 90% of B2B executives cite CX as a very important factor in achieving their organizations’ strategic priorities. In this case, even though only the facility management team appears to be the manufacturer’s customer, other influencers and their perception about the brand is equally important.

Practices 57

Practices Work Management B2B Best Practices 57

Hubspot

AUGUST 21, 2023

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. Sample Script Hi [prospect's name], this is [your name] from [your company name]. Here are some sample questions: So, [prospect name], I see you went to [university]. How did you like it? How did you get started there?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

ClearVoice

JULY 30, 2019

Case studies. If that’s the case, “off the task” — which is a hard skill to master when you’re doing so many other things. You’ll find a CV Portfolio for the freelancer, see samples of their published work and browse through their specialties. Blog posts. Copy editing. Customer interviews. Ebooks and resource guides.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Hubspot

AUGUST 29, 2017

One of the more recent instances of this phenomenon is Hinge Research Institute’s 2017 Employer Brand Study. In publishing the Employer Brand Study , Hinge sought to answer several questions -- for the exhaustive list, check out the full-length study here. The Top Employer Branding Challenges for Marketers.

Brand Identity 73

Brand Identity Branding Work Management Marketing Management 73

SmartBug Media

DECEMBER 5, 2019

Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. A case study is a perfect avenue to promote your industry know-how.

Case Study 94

Case Study Case Studies Studies Planning 94

EveryoneSocial

NOVEMBER 15, 2017

Here are 7 sample social media policies for employees your company can implement. Since July 2017, Atkins has shared some of the below statistics for their program. This is a common set of challenges for companies looking to better leverage social media for talent recruitment. Why Genesys Invested Big in a Social Selling Program.

Work Management 48

Work Management Thought Leadership Social Media Statistics 48

Content Marketing Institute

DECEMBER 21, 2018

Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). They even include sample scripts for team leaders to follow during group question-and-answer sessions. In many cases, printed copies are available for less than $10. Make Blue Ocean Shift the first step in reinvention.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

QuanticMind

JUNE 14, 2017

SMX Advanced 2017, Day 1. Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

JUNE 17, 2019

In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. In 2017, I started publishing more videos on a regular basis. In the few examples that I studied, I saw they grew their channels a lot. The only question is, are you going to take advantage of that trend?

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The associate also has access to the video record and can tag the appointment with products used, samples given and additional notes. The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

Content Standard

AUGUST 29, 2016

Of course, this is just a sample of companies and lines of business across marketing and technology. To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Why should brands make native advertising a part of their budgets for 2017?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Article by Ernan Roman, President, ERDM Corp. The highest-ranking answer? ‘No

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

seo.co

MAY 10, 2021

Always ask to see samples from the writing team. A 2019 study revealed that in just two years, content marketing spend increased by 73%. The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

OCTOBER 7, 2019

I am about to get a DexCom G6, a wearable device that will stop me from jabbing my finger fore blood samples from three-to-five times daily. In my case, DexCom will be managed my me, but data—with my permission is also being shared with an endocrinologist who serves more like a coach, than a controller. The Buzz Under the Table.

Terms and Conditions 19

Terms and Conditions Ad Frequency Startups Sample 19

QuanticMind

MARCH 22, 2017

SMX West 2017, Day 2. As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . SMX West 2017 Wrap-Up – Top 3 PPC Takeaways. .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Parse.ly

FEBRUARY 20, 2019

If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “ Predicting sources of traffic to content in 2019 “, in which we explore traffic and the reliability of growth for each of the platforms featured here. Flipboard has been a growing source of referral traffic since 2017.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Hubspot

APRIL 8, 2019

It depends on your use case and goals. For example, suppose you have one website — the Stark Industries corporate site — and five subdirectories, including the Stark Industries blog, careers section, media resources, case studies, and investor relations information. Note: this report is very subject to sampling.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Moz

NOVEMBER 10, 2020

In 2017, when I wrote the original version of this post, contributors to the Local Search Ranking Factors survey placed Google star ratings down at #24 in terms of local rankings influence. In 2017, they were testing the application of a “highly rated” snippet on hotel rankings in the local packs.

SEO 64

SEO Lead Ranking Allocation Marketing Management 64

Hubspot

OCTOBER 10, 2018

As of the end of 2017, 187 million people used Snapchat daily. This "try before you buy" model isn't limited to Scandinavian furniture stores — architects and engineers are also using augmented reality to sample building materials, finishes, and layouts before committing to a direction. And that's just Snapchat.

Trigger Marketing 100

Trigger Marketing Ad Exchange Display Paid Search Agency 100

Directive Agency

MAY 26, 2017

We rebranded our entire online presence and niched our business towards B2B about two months ago (March, 2017). From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign. The B2B space is known for its elongated sales-cycle.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Porch Group Media

SEPTEMBER 18, 2018

In 2017, almost 30% of furniture consumers were between 25-34 years old. Case Study: National Furniture Retailer Uses V12 Signals to Double Their Response Rates. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. Sample furniture audiences include: Home Décor Buyers.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. But this isn’t always the case. It’s unlike anything else you may find online. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SnapApp

APRIL 18, 2017

Despite this, ebooks are still one of the top preferred content marketing mediums by B2B marketers in 2017: This sustained popularity means static ebooks are only going to become more saturated, and readers more numb to them. The use cases are endless. Each use case will have it's own separate set of requirements. .

Top of Funnel 81

Top of Funnel Examples Budget Programs Digital Marketing Funnels 81

Hubspot

SEPTEMBER 17, 2018

2017 saw video rise to the top of your marketing tactic list. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Case Study and Customer Testimonial Videos. Shutter speed is measured in seconds, or in most cases, fractions of seconds.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convert

OCTOBER 27, 2021

In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. Let’s have a look at some examples of 5 unique A/B testing case studies, set across the 4 core marketing channels that we’re going to cover in this article. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52