Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. And who among us doesn’t need to hit the ground running in 2016? Top Marketing Challenges in 2016. The post Using Predictive Analytics in 2016 to Drive Full-Funnel Demand appeared first on Lattice Engines.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Sprout Social

OCTOBER 31, 2016

All are welcome to join this #SproutChat but the discussion questions will focus on how to optimize a feature of our social media management platform. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 23, 2016: No Chat This Week.

Peer-to-peer 82

Peer-to-peer Keywords Distribution Analysis 82

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. The framework has four stages.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Biznology

FEBRUARY 3, 2017

Here are the 10 most inspiring digital marketing stories of 2016. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle. They focused on both desktop and mobile users.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Optimize Your Social Profiles. In addition, your profile should be optimized for search purposes. Optimize Content for Sharing. So, as it turns out, we still have work to do. Social media isn’t something you just do.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7:

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

Sprout Social

OCTOBER 10, 2016

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. — Nicholas Scalice (@nscalice) October 5, 2016. — Nicole Schneider (@missnicoleyyyy) October 5, 2016. SproutChat.

Conversion Rate 80

Conversion Rate Conversion Optimization Practices 80

Convert

FEBRUARY 11, 2019

Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. billion during 2016. Note: This post is a part of our CRO Month 2019. The global e-learning market generated revenue of $165.3 And it’s expected to surpass $243 billion by 2022.

Course 74

Course Optimization Conversion Promotion 74

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016. I’m here to tell you that its importance is not declining, and in fact, it will play a major role in online marketing plans for 2016. Don’t be the anti-social wallflower.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

KEO Marketing

MAY 12, 2016

Programmatic advertising is poised to have a record year in 2016. To assist marketers in diving into the world of digital advertising, KEO Marketing has released a new guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.”

Display 48

Display Advertisements Advertising Segmentation 48

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Here are 17 things the top performers do really well.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Lead Liaison

JULY 5, 2016

Another thing that is fast-approaching is an upgrade to the customer journey, or more specifically customer journey optimization. The post Reflections on Marketing Automation in 2016 appeared first on Lead Liaison. With every challenge comes greater exploration and innovation. What do you see on the horizon for the industry?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Content Standard

JANUARY 11, 2016

Already a few weeks into 2016, the time has come again when marketers settle down to take stock, evaluate, and readjust their plans for the new year. The State of Search in 2016. To know what lies ahead for SEO in 2016, it should be important to understand what developments changed the landscape in 2015. Next Steps.

SEO 42

SEO Tips Landing Pages Keywords 42

KEO Marketing

MAY 5, 2016

When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. Mobile Marketing in 2016: How can you address the mobile revolution? Download our 2016 Mobile Marketing Guide to learn how. Let’s look at some numbers. .

Planning 48

Planning Mobile Marketing Forrester Internet Marketing 48

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. It’s one of the most vital conversion rate optimization tips there is.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

The Forward Observer

NOVEMBER 17, 2023

The author also offers: Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet Discussions of the necessity for optimism in a difficult world An inspiring (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

KEO Marketing

DECEMBER 8, 2015

As search engine algorithms evolve and brands scramble to optimize pages to account for user intent, it might seem risky – if not daring – to make predictions about what lies ahead in the uncertain, mercurial world of SEO. In 2016, the qualify of your content will be more important than ever. Great UX is great marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KEO Marketing

MAY 11, 2016

Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.” Phoenix, AZ. KEO Marketing Inc.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Marketing Agencies 1 48

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. Apply SEO insights to your YouTube SEO strategy, as well, to optimize your results.

Tagging 52

Tagging Youtube SEO Optimization 52

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? PLAs: Get a feed live now – With the massive importance of PLAs in 2016, it’s mission-critical to get a feed going and to begin tracking your performance. PLAs: Get as granular as you can – Optimizing campaigns to the individual SKU level will maximize revenue.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . KEO Marketing was announced the winner and presented with the award at the 2016 B2 Awards Gala, an annual award program held June 1, 2016 in Chicago, Illinois. “We PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

Litmus

JUNE 23, 2023

Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. While that may be true, hardly anyone was using it.

Deliverability 143

Deliverability Paid Search Agency Display Email Marketing 143

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?” Even though as far back as 2016, Forbes reported that consumers reject brands that bombard them with annoying or irrelevant content.

Paid Search Agency 329

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 329

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. As Hubspot pointed out, Facebook also offers robust analytics tools that makes live video creation, delivery and optimization that much easier. The post What’s the Best Platform for Live Video Marketing in 2016?

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Webbiquity

DECEMBER 26, 2017

That was until Google updated its algorithm in 2016 and 2017. Google’s Possum update filtered Google My Business listings out of the Map Pack in order to diversify the results (Possum is the nickname given to this update by search engine optimization leaders). Chad Crowe joined Techwood Consulting in 2016 as part of a merger.

Paid Search Agency 233

Paid Search Agency Marketing Management Service Advertising Agencies 233

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. . or “How Is Your Search Engine Optimization Knowledge?”. If not, it probably should be.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. PHOENIX, Ariz., In addition, Kloefkorn will lead a panel discussion.

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. To assist marketers in their strategy planning, KEO Marketing just released a guide entitled, “ 10 Trends B2B Marketers Can’t Ignore in 2016.”. Phoenix, AZ. KEO Marketing Inc.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Search engine optimization (SEO) helps make your online content presence more visible and discoverable during search queries. What is Inbound Marketing?

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

KEO Marketing

APRIL 19, 2016

PHOENIX, April 19, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced CEO and president Sheila Kloefkorn was appointed the facilitator of the Arizona Technology Council’s 2016 Marketer’s Network. Arizona Technology Council. Clareity Security. Heard Museum.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48