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Show me your footer, I show you mine

Kevin Indig

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. My central argument is optimization is low-hanging fruit. I’m not here to tell you footer optimization is the missing piece of your SEO strategy. At G2, we optimized the footer.

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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The key trend that came out of all of the updates in 2016 is the influence on relevance over authority. Guest post by Nathan Elly. The new year is well underway.

SEO 230
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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Early adopters in 2016 definitely reaped traffic rewards in 2017. update at the end of 2016. Gary Illyes confirmed last year that 30x redirect do not lose PageRank. Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. TREAT: AMP (Accelerated Mobile Pages).

SEO 120
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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

Then, through a proper balance of expertise in data science and customer experience, you can get to grips with customer journeys and optimize customer experiences, increasing brand loyalty to a level where sustainable value is created.” IoT 2016: Top 100 Influencers and Brands Click To Tweet. ” MAPPING THE COMMUNITY.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. OPTIM-EYEZ. Download The Full Report. jeffbullas.

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The Modern, Inside Scoop on Google PageRank In 2021

Hubspot

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic. Image Source.

PageRank 101
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results.