KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 220

Paid Search Agency Mobile Advertising Mobile Marketing Business 220

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016. They focused on both desktop and mobile users.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop was down, and mobile web search was on an upward trajectory that we all knew would never be topped by desktop again.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

Biznology

DECEMBER 27, 2017

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Failing to use an email marketing system.

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Types of Location Based Marketing. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

Sprout Social

OCTOBER 10, 2016

This week at #SproutChat , Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice , joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls. — Nicholas Scalice (@nscalice) October 5, 2016. — Nicole Schneider (@missnicoleyyyy) October 5, 2016.

Conversion Rate 80

Conversion Rate Conversion Optimization Practices 80

KEO Marketing

DECEMBER 8, 2015

To digital marketers, SEO can seem like a moving target. As search engine algorithms evolve and brands scramble to optimize pages to account for user intent, it might seem risky – if not daring – to make predictions about what lies ahead in the uncertain, mercurial world of SEO. Great UX is great marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). That’s probably a good idea. Go Local, Hyper-Local. Go Local, Hyper-Local.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

CMS Development 108

CMS Development SEO Trends API 108

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. PHOENIX, Ariz., The American Business Awards are the nation’s premier business awards program.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Content Standard

JANUARY 11, 2016

Already a few weeks into 2016, the time has come again when marketers settle down to take stock, evaluate, and readjust their plans for the new year. The State of Search in 2016. To know what lies ahead for SEO in 2016, it should be important to understand what developments changed the landscape in 2015. Next Steps.

SEO 42

SEO Tips Landing Pages Keywords 42

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? For example, if your search engine marketing strategies don’t account for expanded text ads (ETAs), product listing ads (PLAs) and cross-device, it’s clear you’re missing out. Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KEO Marketing

MAY 11, 2016

Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.”

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Marketing Agencies 1 48

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. Uncertainty is the new norm in marketing: with technology changing so quickly, it’s almost impossible to prepare for the biggest changes that are taking place. It’s a brave new world for marketers out there. The reason?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . Each year the BMA recognizes the B2B Marketing Industry’s most innovative and groundbreaking business-to-business marketing campaigns of the year. About KEO Marketing Inc.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.

ROI 50

ROI Email Marketing Tips CTR 50

Contently

OCTOBER 24, 2017

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. About KEO Marketing. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. As marketers look to identify areas where they should be focusing their attention, it is helpful to learn about the latest industry trends and current best practices being used by leading marketers. About KEO Marketing. KEO Marketing Inc.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Customer Experience Matrix

OCTOBER 16, 2017

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

KEO Marketing

APRIL 19, 2016

Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. Pragmatic Marketing. Arizona Technology Council. Heard Museum.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.

ROI 40

ROI Email Marketing Tips CTR 40

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Webbiquity

DECEMBER 26, 2017

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. That was until Google updated its algorithm in 2016 and 2017. Chad Crowe joined Techwood Consulting in 2016 as part of a merger.

Paid Search Agency 233

Paid Search Agency Marketing Management Service Advertising Agencies 233

KEO Marketing

SEPTEMBER 23, 2016

Search Engine Optimization (SEO) continues to change every day. Since we will soon be entering the fourth quarter of 2016, it is time to start preparing our SEO marketing strategies for 2017. Title tags for mobile devices have lengthened even further, some reaching 78 characters.

Planning 48

Planning Optimization Paid Search Agency SERP 48