QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? PLAs: Get a feed live now – With the massive importance of PLAs in 2016, it’s mission-critical to get a feed going and to begin tracking your performance. PLAs: Get as granular as you can – Optimizing campaigns to the individual SKU level will maximize revenue.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KEO Marketing

SEPTEMBER 23, 2016

Search Engine Optimization (SEO) continues to change every day. Since we will soon be entering the fourth quarter of 2016, it is time to start preparing our SEO marketing strategies for 2017. Google has been experimenting with the search engine results pages (SERPs). Changes to the search engine results pages.

Planning 48

Planning Optimization Paid Search Agency SERP 48

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. How important are tags to YouTube videos? How many YouTube tags should I use?

Tagging 52

Tagging Youtube SEO Optimization 52

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Hubspot

DECEMBER 21, 2017

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. To put that into context, consider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks. The result: 38% decrease in visits from 2016 to 2017.

Traffic 77

Traffic Features Google SERP 77

Brightedge

JUNE 18, 2020

Currently, 70% the sites appearing in Google SERPs are already mobile-friendly. Mobile SEO is the practice of optimizing your site to perform well in mobile search and on mobile devices including smartphones and tablets. How do I optimize for a mobile-friendly site? What is the smartphone Googlebot and how do I optimize for it?

SEO 66

SEO SERP Marketing & Strategy Mobile Marketing 66

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP. This additional space on the SERP also helps to build trust and a positive reputation for your organization.

SEO 111

SEO SERP Domain Display 111

KoMarketing Associates

NOVEMBER 29, 2016

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. Simply, if your mobile site is not optimized (or you don’t have a mobile site at all), you risk losing ranking in search.

Google 120

Google SERP Correlation CAN-SPAM 120

ClearVoice

APRIL 2, 2021

But it also means that websites not optimized for mobile browsing will suffer in the SERPs. The company announced the framework in 2015 and started serving AMP pages to mobile users in 2016. The performance increase that comes with AMP will help your website’s SEO and rank it higher in the SERPs. AMP success stories.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. Emulating the style and format of the most successful conversants in any given topic’s social media space is an easy way to rank up on image SERPs.

Social Media 83

Social Media Traffic Marketing AI Organization 83

KEO Marketing

OCTOBER 31, 2017

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. Optimize for User Intent. Optimize for User Intent. In the past, SEO practitioners optimized their content based on keywords. Supreme Court.

SEO 48

SEO Trends Multi-Channel SERP 48

Magisto

JANUARY 13, 2020

While that format was starting to gain in popularity slowly but surely, it became massively popular in 2016 when Instagram integrated a similar feature to their app. If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

OCTOBER 3, 2018

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78

Domain SEO SERP High Quality Lead 78

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? They take clicks away from the search results beneath them, which is why businesses can’t afford to not optimize their content for featured snippets.".

Features 77

Features Google Work Management SERP 77

KoMarketing Associates

DECEMBER 15, 2015

One of the biggest changes this year has been the growth of rich answers in SERPs. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015. Google Has the Answer Right Here. Find out where they are asking questions, looking for recommendations, and talk to them there.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Adobe Experience Cloud Blog

JUNE 16, 2017

Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. AMP results debuted in 2016 and primarily appeared for news-related queries. That means that SEOs must begin forming voice search optimization strategies. AMP Results Are on the Rise, so Weigh the Pros and Cons of Implementation.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Unbounce

DECEMBER 10, 2018

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. So if you want your landing pages and web pages to appear in the SERP (paid or search), you need them to be lightning-fast.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Sana Commerce

MAY 17, 2023

Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more. Strengthens your brand : Appearing in the first spots of search engine results pages (SERPs) means the content you provide is considered trustworthy and high-quality by search engines.

Paid Content 52

Paid Content SEO B2B Lead Ranking 52

KoMarketing Associates

MAY 11, 2017

To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. Next month, we’ll look at some differences in account management and optimization. Let’s get started!

Adwords 121

Adwords PPC Paid Search Agency Google 121

Contently

JANUARY 26, 2017

But if a troll trained in search engine optimization can quickly upend any attempts to control this algorithm, Google needs to change the way it thinks. ” Of course, there is a business objective for featured snippets and their prominent placement at the top of search engine results pages (SERPs).

Google 60

Google Paid Search Agency SERP Adwords 60

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer. Button Optimizer allows users to design and customize CTA buttons in minutes. What is it? What is it? What is it? : What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Rankings : It refers to the process of determining where to place a web page in SERPs.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

SmartBug Media

MARCH 19, 2021

Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. How to Measure and Optimize Your Entire ABM Funnel. How to optimize SEO with user-generated content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Huptech Web

AUGUST 5, 2022

Related: 10+ Best Shopify Speed Optimization App To Look For In 2022 Google considers the load speed of a website as the most vital factor for ranking a website. Generally, a slow-loading website is considered the main reason for a website not being able to rank well on the SERPs.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Tools 52

Moz

MAY 1, 2019

I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Webbiquity

SEPTEMBER 3, 2019

Search engine optimization (SEO) software is a tough business segment. Netpeak current offers two products: Netpeak Spider (an SEO crawler) and Netpeak Checker (a bulk URL checker and SERP scraper). Search engine optimization has two sides. Optimizers who automated these tasks back then were ahead of the game.

Work Management 41

Work Management Marketing Management Software iProspect 41

RebelMouse

APRIL 3, 2018

It's an effort to combat spam and clickbait that's plagued the platform since 2016's fake news fallout. This means Google is actively straying away from articles that are clearly written for search optimization purposes. If a page drops in the SERP, it doesn't necessarily mean that there's something wrong with it.

Google 70

Google Lead Ranking SERP Lead Scoring 70

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. In 2016, Google’s advertising revenue reached a massive $79.4 Here’s the good news, though.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Moz

JUNE 23, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Rethink On-Page Optimization Efforts.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Moz

JUNE 23, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. Landing Page Testing.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Rethink On-Page Optimization Efforts.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

ClearVoice

SEPTEMBER 23, 2019

Given the 50 billion voice searches every month, here are 12 ways to win in the world of voice-search optimization. Amping up your website for voice search optimization (VSO). Therefore, it’s important to consider this when crafting content and optimizing it for voice search. You probably know #SEO, but what about #VSO?

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

KEO Marketing

MARCH 7, 2017

In late 2016 Google implemented their “mobile first index” in which Google ranks mobile sites higher in the results than non-mobile sites. If the links on your mobile site are not the same as the desktop (or are not connected) and Google cannot follow them, your site will be downgraded in the search results pages (SERPs).

Design 48

Design Marketing Websites Mobile Marketing SERP 48

Outbrain

APRIL 16, 2019

Whether it’s optimizing your page load time, adding popups to boost your lead generation, or optimizing your SEO, there are many WordPress plugins you can use to make your job as a publisher that much easier. That’s good enough reason to use WP Rocket , a cache optimization plugin for faster page load.

eCommerce 44

eCommerce Stats SEO Custom Publishing 44

Moz

FEBRUARY 10, 2019

How do you optimize for international markets? Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? How do you optimize for voice search? Read on for digestible insights and further resources!

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57