Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing. PLAs: Get a feed live now – With the massive importance of PLAs in 2016, it’s mission-critical to get a feed going and to begin tracking your performance.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KEO Marketing

MAY 11, 2016

Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.” Phoenix, AZ.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Marketing Agencies 1 48

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. But still, we at QuanticMind feel that there is much more to the story—and that the world’s smartest advertisers aren’t quite ready to start talking about the challenges that are really bogging us down. What will make us more competitive as advertisers?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . Known as the B2 Awards, the entries in the competition were judged by some of the country’s top BMA leaders in B2B marketing and advertising. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. They also release new functionality for their users and advertisers every other week. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. As Hubspot pointed out, Facebook also offers robust analytics tools that makes live video creation, delivery and optimization that much easier. This is no desperation move on Twitter’s part, surprising as it may be to some.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Optinmonster

AUGUST 19, 2023

Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 50

ROI Email Marketing Tips CTR 50

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. PHOENIX, Ariz., In addition, Kloefkorn will lead a panel discussion.

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. To assist marketers in their strategy planning, KEO Marketing just released a guide entitled, “ 10 Trends B2B Marketers Can’t Ignore in 2016.”. Phoenix, AZ.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

KEO Marketing

APRIL 19, 2016

PHOENIX, April 19, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced CEO and president Sheila Kloefkorn was appointed the facilitator of the Arizona Technology Council’s 2016 Marketer’s Network. Arizona Technology Council. Clareity Security. Heard Museum.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Facebook, for example, has been stagnant at around 69% since 2016. Marketing and advertising on social media.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 40

ROI Email Marketing Tips CTR 40

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. It includes search networks, display networks, and mobile DSP networks.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. It includes search networks, display networks, and mobile DSP networks.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

NOVEMBER 8, 2016

It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. The PPC version integrates Baidu advertising data, which requires a PPC account for access. Other Helpful Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Contently

MAY 17, 2017

But if I told you they were from 2016 and 2017, would you blink? Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Even though advertisers have been talking up digital video for almost a decade, it seems that their spending is finally catching up.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. In late April, Google began expanding the use of mobile-friendliness as a ranking signal associated with web pages.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. As global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. geographical display advertising.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Outgrow

MAY 26, 2021

Nearly half of consumers (42%) tend to use their mobile devices for checking their emails, compared to only 18.2% That’s why device optimization is incredibly important! Mobile Ecommerce Statistics. Simicart reports that mobile eCommerce sales will account for more than half (53%) of total eCommerce sales by the end of 2021.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. Don’t jump to conclusions yet. Source: Brandmuscle.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Leadspace

JANUARY 4, 2017

As most of you know, I had a big change in 2016. Because the DMP is a core customer data and actionable audience profile technology that is requisite to do digital, data-driven, real-time marketing and advertising of all flavors. Big Data” continues to be an amorphous, generic, catch-all phrase as applied to Marketing and Advertising.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization.

Adwords 121

Adwords PPC Paid Search Agency Google 121

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

AccuData

NOVEMBER 19, 2018

When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. 48% of shoppers agree their mobile device allows them to make more informed purchases. 43% say they use mobile for holiday shopping because it’s more convenient than going to a store. Facebook Holiday Advertising.

Stats 68

Stats Conversion Advertising Agencies Planning 68

Content Standard

DECEMBER 9, 2020

Programmatic advertising is the latest tactic showing signs of flail. Recently, I read this Wired article (definitely check it out) that summed up the irony of microtargeting like this: The article lays out the case made by former Google employee Tim Hwang and others that programmatic advertising is a racket. Test before you invest.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Computer Market Research

FEBRUARY 26, 2018

In this post, we shall refer to local digital advertising as all digital platforms (social media, website, videos, and etc.) The secret to profitable channel marketing is knowing when to dump or tweak the marketing programs that have stopped working or have never produced optimal results. Source: Brandmuscle 2016.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

Unbounce

OCTOBER 1, 2019

Optimize their paid search and social campaigns (specifically Google and Facebook) using targeted messaging. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages. Zola’s acquisition team has also learned lots about optimizing for visitors consuming content on different devices.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111