KoMarketing Associates

JANUARY 26, 2016

It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Optimize Your Social Profiles. In addition, your profile should be optimized for search purposes. Optimize Content for Sharing.

Social Media 96

Social Media Media B2B Tips 96

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. About KEO Marketing. PHOENIX, Ariz.,

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

KEO Marketing

JANUARY 17, 2016

The Phoenix Business Journal just named KEO Marketing as a Top Web Design Firm for 2016. Ranked by number of local web designers, the Journal lists KEO Marketing at Number 32. The KEO Marketing website design and development team’s unique approach almost certainly played a role in our ranking as a top provider.

Design 48

Design Advertising Agencies Paid Search Agency Marketing Management 48

KoMarketing Associates

DECEMBER 14, 2017

As paid search and other marketing tactics are leading traffic to your mobile site, you need to be serious about evaluating your mobile site performance and prioritize mobile optimization in 2018. Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

KoMarketing Associates

OCTOBER 4, 2016

Creating Killer Content with Data: Pubcon Austin 2016. 20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns. There is more to content marketing than just content creation. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

KoMarketing Associates

NOVEMBER 8, 2016

It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Similar to Google Analytics, the data gives you great insight into your site performance. Other Helpful Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

FEBRUARY 1, 2018

“In the past few years, ABM has emerged as an exciting new marketing technology category. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. B2B Marketing Blogs. HubSpot’s Marketing Blog. Analytics, SEO, and Conversion optimization Blogs. Optimizely.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 243

Analytics CTR Google Reachforce 243

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. B2B Marketing Blogs. HubSpot’s Marketing Blog. Analytics, SEO, and Conversion optimization Blogs. Optimizely.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

MAY 17, 2017

“You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

KoMarketing Associates

JULY 27, 2016

What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Hinge Marketing

JANUARY 11, 2016

As the digital approach has overtaken traditional techniques, marketing is becoming more sophisticated. Online marketing tools and tactics continue to evolve with technology. As a result, more marketing talent than ever is required.

Trends 48

Trends Service Planning Buying Cycle 48

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 201

Analytics CTR Google Reachforce 201

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Hubspot

MARCH 10, 2016

That’s why we’ve handpicked 16 events that’ll gather the best and brightest in marketing, tech, and innovation for you to learn from. 16 Events You Should Attend in 2016. When & Where: April 4-6, 2016: Seattle, Washington. May 16-18, 2016: Boston, Massachusetts. July 25-27, 2016, Washington, D.C. 4) Collision.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Conference 28

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

DECEMBER 13, 2016

We will particularly talk about text search advertising today and discuss how to use some of the Phoenix Nest functions to optimize your search engine advertising for the China market. Let’s discuss four ways Baidu Phoenix Nest allows for greater insights, strong targeting, and optimization solutions. Location Targeting.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

We will particularly talk about text search advertising today and discuss how to use some of the Phoenix Nest functions to optimize your search engine advertising for the China market. Let’s discuss four ways Baidu Phoenix Nest allows for greater insights, strong targeting, and optimization solutions. Location Targeting.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

DECEMBER 15, 2015

In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015. Google Has the Answer Right Here. There Can Be Too Much of a Good Thing. Cheers!

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

SEPTEMBER 29, 2016

Take the search engine optimization Wikipedia page for example. This entry only mentions four ways to affect search ranking: internal crosslinking, fresh keyword-focused content, optimized page tagging, and URL normalization. SEO as a Marketing Strategy. So What Does Wikipedia Say About SEO? Final Thoughts.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

MARCH 20, 2018

According to the Salesforce 2016 State of the Connected Customer Report , 75 percent consumers expect a consistent experience wherever they engage (e.g., We scour the site to ensure it’s clean, easy for search engines to navigate, and is performing at optimal capacity. The problem is customers want a consistent experience.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KEO Marketing

JUNE 19, 2017

Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. Phoenix Business Journal’s Top 40 Woman-Owned Business Award, 2016-2017. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017. American Business Awards Stevie Award for Employer of the Year, 2016.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz.,

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

KoMarketing Associates

NOVEMBER 12, 2019

Only 14% of B2B marketers said they were being measured simply on the total number of leads or inquiries. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. How to Optimize Your B2B Lead Generation Forms for Better Results. 5 Tactics to Improve B2B Lead Quality on LinkedIn.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 5, 2016

Per article from Search Engine Land: Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions. For B2B marketers, the need to prioritize website optimization for mobile device usage, could no longer be ignored.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

NOVEMBER 29, 2016

Simply, if your mobile site is not optimized (or you don’t have a mobile site at all), you risk losing ranking in search. It just means that competing sites optimized for mobile will be given a slight preference in mobile searches. What are you thoughts on the big 2016 Google Algorithm updates?

Google 120

Google SERP Correlation CAN-SPAM 120

SmartBug Media

MARCH 19, 2021

For marketers who are laser-focused on engaging and converting their best prospects, there are several resources that can help. Since then, Terminus has become an impactful thought leader in the space, shedding light onto the downfalls of traditional sales and marketing funnel and how B2B marketers successfully implement this methodology.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Biznology

FEBRUARY 29, 2016

Today, only real links meant for humans will move the needle, both in search and in marketing. Earning links should be part of a cohesive online marketing plan. Link building isn’t magic ; link building is promotion and marketing. Links Are A Important Online Marketing KPI. Modern Link Building is Marketing.

Link Building 80

Link Building Ad Building Acquisitions Lead Scoring 80

KoMarketing Associates

OCTOBER 31, 2017

Early adopters in 2016 definitely reaped traffic rewards in 2017. update at the end of 2016. Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. TREAT: AMP (Accelerated Mobile Pages). What a treat AMP has been in 2017! TREAT: Real-time Penguin 4.0.

SEO 120

SEO CMS Development PageRank Tagging 120

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120