Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. Now, platforms across the space are being colonized by older demographics.

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. Need further convincing?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Unbounce

APRIL 4, 2019

So how do you know where you should be advertising for your business and your demographic? Demographics. When 90% of searcher in North America , 94% in Europe, and 93% worldwide are using Google, you don’t need to worry about whether or not your demographic is represented. Consumers searching in Google have high purchase intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. That caps off our first day at SMX East 2016.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. more likely to segment their database by persona-related fields other than demographic criteria. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

SmartBug Media

JANUARY 8, 2020

Geofencing can be configured to target a certain place (such as the mall mentioned above), a demographic market area, a business category (e.g., Using the Sephora example above: a marketer would not send out the “lipstick” messaging to any Jane, Dick or Harry that walked by, rather would have targeted that ad to a specific demographic.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Customer Experience Matrix

JULY 3, 2018

billion that Interpublic is paying for everything else, this leaves LiveRamp with an implicit value of $360 million – not much more than Acxiom paid, and even less if you add the $140 million LiveRamp paid in 2016 for identity matching firms Arbor and Circulate. Extracting the $2.3

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. While this gives brands an easy way to drive conversions, consumers also love it: 72 percent of Instagram users claim to have purchased an item they saw on the platform. During that same stretch, Instagram grew its daily user count by 7.7

Paid Search Agency 165

Paid Search Agency Social Media Budget Programs Analytics 165

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Demographics lean male—the gender ratio is about 55/45%. In 2016, Quora Ads was launched, providing businesses with various ways to target and connect with Quora users to deliver relevant ad content. What Are Quora Ads?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

6sense

DECEMBER 9, 2021

Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing. Buyer intent is an underutilized resource for today’s marketers and sellers. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Liveintent

APRIL 24, 2018

billion in 2016. In 2016 Amazon had surpassed Google as the search engine specifically for shopping. Products purchased (used to recommend similar customers.). Contact and shipping information (used for demographic analysis.). Products purchased (used to recommend similar customers.). That’s a lot of cash.

Amazon 79

Amazon Cross-Selling Eye-Tracking eCommerce 79

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Each audience is unique, with its own set of interests, demographic segments, and preferences. Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. Are your customers there?

Paid Content 151

Paid Content Paid Search Agency Top of Funnel Ads 151

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. Study Your Facebook Demographics. Let’s be honest here–Facebook isn’t slowing down.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

ClearVoice

JANUARY 31, 2022

It’s no secret that the demographics for Pinterest skew heavily female. males use the app as well for purchasing decisions. According to YouTube, the video was uploaded in June 2016 by Pinkfong, a South Korean education company, and recorded by singer Hope Segoine.

Social Media 59

Social Media Media Broadcasting Privacy 59

Hubspot

MARCH 19, 2019

59% of respondents say marketing emails influence their purchase decisions. Demographic Email Marketing Statistics. Adestra , 2016). 59% of respondents say marketing emails influence their purchase decisions. More than 50 percent of U.S. 99% of consumers check their email every day. More than 50 percent of U.S.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

The Lead Agency

MARCH 24, 2017

Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them. There’s been a dramatic shift since 2012 in the B2B buyer and researcher demographic.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

Sprout Social

SEPTEMBER 28, 2016

Anyone who thinks audience demographics and other social metrics like reach, impressions or engagement don’t impact the bottom line is gravely misinformed. When it comes to social media, it’s about influencing your consumer’s purchasing decisions. — Shell Houston Open (@ShellHouOpen) March 30, 2016.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

illumin

FEBRUARY 6, 2019

billion seen in 2016. According to the NRF study above, over half of celebrants plan to use smartphones to assist with V-Day purchase decisions. Marketers should tailor campaigns to the demographics that are spending the most during Valentine’s Day. Total spending is expected to reach $19.6 billion, up from $18.2 In 2018, U.S.

Marketing & Strategy 58

Marketing & Strategy Demographics Comparison Pricing 58

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations. The leads are better. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. If you’re accustomed to Linear TV buys, you know they took a broader approach to audience targeting – making purchases based on network or genre. Stay tuned for more. Download the full whitepaper here.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. Everybody’s doing it, right? Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Through the platform, they can see each influencer’s profile, engagement metrics, audience demographics, and more. Make a commission for every purchase made through your link.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Sprout Social

NOVEMBER 1, 2016

When considering a purchase, 83% of people trust recommendations from family and friends. Social media has a huge influence on travel-related purchases. For deeper insight, you can connect your profiles to Sprout Social and see your audiences’ demographic data in your dashboard. — Airbnb (@Airbnb) August 27, 2016.

Social Media 90

Social Media Class Word of Mouth Media 90

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She oversees all of the purchasing decisions for internal use, as well as the supplies needed for Acme’s external contracts. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Hubspot

JULY 23, 2019

She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Social Media 101

Social Media Social Marketing Media Planning 101

Hubspot

MARCH 8, 2021

To help you determine if social media shopping features are worth considering, I asked 467 consumers if they'd ever purchased products on social media platforms. But, when we asked, "Have you ever purchased a product directly from a social media platform? more than 50% of consumers had purchased a product on at least one platform.

Social Media 101

Social Media Media eCommerce Facebook 101

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Your TikTok analytics page can give you demographic details about your viewers. @onlineoptimism. original sound – Turbo Wet.

Campaigns 139

Campaigns Examples Design Planning 139

Sprout Social

OCTOBER 5, 2016

According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. Consumers are also 70% more likely to make a purchase with a company after a good interaction. Reassures purchase decisions: A long existing problem for brands is keeping customers shopping.

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

Hubspot

AUGUST 24, 2020

The new program also introduced "Social Ads" — ads that combined social actions from a user's friends, like a recent purchase or review of a business, with an advertiser’s message. Those sets gave advertisers a new level of structure for honing in on, best appealing to, and better understanding demographics of particular interest.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Sprout Social

NOVEMBER 4, 2016

You can do this in a variety of ways, including soliciting opinions, launching giveaways or thanking them for their purchases. For the purpose of this exercise, focus on the Audience category and its subcategories like “Demographics” and “Interests.” A photo posted by Everlane (@everlane) on Oct 10, 2016 at 11:05am PDT.

Communities 96

Communities Budget Programs Ad Building Lead Ranking 96

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

MAY 15, 2018

For instance, maybe you’re hoping your Facebook ads will attract a new, larger demographic. For instance, in 2016, Apple sold 78 million iPhones, the average cost of which was $695. And yet, 92% of the profits in the smartphone category for 2016 went to Apple. In comparison, Samsung sold their smartphones for $500 less.

SWOT 101

SWOT Analysis Template Business 101

Televerde

JANUARY 11, 2018

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels. Data intelligence improves sales health for medical technology company.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM. 5: Mine the Data.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Navigate the Channel

DECEMBER 21, 2017

64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices. In just the last few years, millennials have been part of a major shift in the B2B researcher demographic. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Excelsior Research

APRIL 22, 2022

Through Facebook audience insight, you are able to collect information about your follower’s demographics, interests, and behaviours. Instagram rolled out the business profile in 2016, and Constant Contact was one of the first businesses to gain hands-on access to the new features.

Social Media 52

Social Media Media Best Practices Business 52