Kaon

MAY 17, 2016

Two companies were honored as “Rising Stars”, who are in the early stage of development and have clearly demonstrated the validity of their business. Congratulations to all of the Winners of the 2016 New England Innovation Award! Nominations from a wide variety of companies are welcome.

Interactive Marketing 113

Interactive Marketing Class Validation B2B Sales 113

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Talk about opportunity lost! Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Positioning 98

Positioning Marketing AI Product Ad Building 98

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016? by Scott Lewis. Reflective Commentary.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016. The result was 19,500+ Twitter-driven app installations.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. The American Business Awards are the nation’s premier business awards program. PHOENIX, Ariz.,

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Sprout Social

OCTOBER 31, 2016

And to further educate Sprout subscribers, the first chat of every month will focus on our product. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. Product Focus: Using Brand Keywords to Drive Engagement. Hope to see you there!

Peer-to-peer 83

Peer-to-peer Keywords Analysis Distribution 83

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Adobe Experience Cloud Blog

JANUARY 3, 2017

Plus, I know future me will appreciate it when those busy days roll around again in the new year. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. 5 Lifelong Business Lessons I Learned from Nordstrom.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Sign up to be notified as soon as our beta is announced.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Biznology

JANUARY 28, 2016

As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. So what video marketing trends can small businesses and other marketers expect to see in 2016? Drone video. Like this post? Sign up for our emails here.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

KEO Marketing

JUNE 16, 2016

In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Companies that want a competitive advantage in 2016 should focus on providing a better customer experience at every brand touch-point through the customer journey. Customer Experience.

Brand Identity 48

Brand Identity Branding Ethics Trade Show 48

Vidyard

NOVEMBER 11, 2016

Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. What tasks can programmatic advertising solve for businesses/advertisers? Programmatic advertising allows businesses to reach a broad and diverse audience without the stress.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Why marketing automation, which I crudely lump together with campaign management and lead management products? 10 vendors were removed — acquired and absorbed or went out of business.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. The post Vidyard Wins 2016 Marketo Revvie Award appeared first on Vidyard. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Elaine Ip (@_elaineip) November 9, 2016. But storytelling isn’t as simple as just crafting an exciting tale of mystery and intrigue and shoving your product in there.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

LeadSquared

SEPTEMBER 19, 2016

Since the summer of 2012, LeadSquared , a complete Customer Acquisition Platform, has been helping small and medium businesses drive revenue by aligning their marketing and sales activities. The revenue acceleration software is being used by businesses to increase their selling velocity and retain customer mindshare. So thank you!

Customer Satisfaction 52

Customer Satisfaction Advertising Mediums Opinions Acquisitions 52

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Consumers started demanding that apolitical businesses take on a new level of corporate responsibility.

Social Media 114

Social Media Social Marketing Media Planning 114

Vidyard

OCTOBER 4, 2016

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Viewtopia is the B2B Video Marketing Summit where you’ll learn everything you need to know about how to use video to achieve incredible business results.

Conference 88

Conference Forrester Best Practices B2B Sales 88

PureB2B

FEBRUARY 22, 2016

We have been able to continually provide innovative products for our customers, and they get great results so they keep coming back” says Chairman Barry Harrigan. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

We have been able to continually provide innovative products for our customers, and they get great results so they keep coming back” says Chairman Barry Harrigan. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

Hubspot

OCTOBER 20, 2017

According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google and Facebook still command the biggest slice of the pie in the online ad market, generating respective revenues of $80 billion and $27 billion in 2016. Google, right?

Amazon 76

Amazon Cost Per Click Paid Search Agency Ads 76

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

OCTOBER 19, 2016

KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Adobe Experience Cloud Blog

JANUARY 13, 2016

We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why. So what words do marketers want to say sayonara to in 2016? Marketing-Specific. B-School Jargon.

Thought Leadership 48

Thought Leadership Blast Campaigns Marketo Opt-out 48

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Sprout Social

AUGUST 2, 2016

Now businesses create a hashtag for consumers to find more information about a product or service. When you create a hashtag, you give users a new way to get in touch with your business on social. This is just another way for consumers to engage, discuss and connect with businesses on social media. Product Launches.

Business 110

Business Work Management Social Networks Paid Search Agency 110

SnapApp

OCTOBER 27, 2016

SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. 2016 CEB Sales and Marketing Summit Recap. To do this, we must think about how the customer thinks about their business. Dream force 2016. Tuesday, November 1, 2016 in Boston, MA. . Wednesday, November 9, 2016 in Boston, MA. .

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

Sana Commerce

MARCH 15, 2023

For businesses in the region, Brexit was just the beginning in a series of unpredictable events, including a global pandemic, supply chain roadblocks, and a renewed focus on the importance of efficient e-commerce. How can British businesses today navigate the lack of predictability brought about by the global economy? After a 51.9%

Allocation 52

Allocation Business Marketing Management B2B Sales 52

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. Whether you’re a leader or practitioner, new to video or a seasoned creator, you’ll discover the impact video marketing can have on demand generation, content marketing, content production, marketing operations, sales enablement, and more.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50