Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. Art by Natalie Harney. When they didn’t do this, they often regretted it.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ClearVoice

JULY 6, 2021

The organizations that are finding meaningful ways to develop video content and effective ways to distribute it are much more likely to be successful in their marketing efforts. About 41% of marketers develop both sales videos and video ads. Nearly 9 out of 10 people say they would like to see more video content from brands.

Stats 98

Stats Video Marketing Planning Emarketing 98

Hubspot

JANUARY 26, 2022

Every person who has considered a career in sales has asked the following question: Is sales a good career? With high turnover rates and reports of burnout in sales floors, sales might not seem like a worthwhile career. In this post, we’ll cover what you need to know if you’re considering a career in sales.

Sales Qualified Leads 67

Sales Qualified Leads Cold Calling Work Management Marketing Management 67

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. The outcome of the landmark case could bring significant changes to Google and the future of the Internet.

Google 79

Google Lead Ranking Lead Scoring Paid Search Agency 79

Biznology

AUGUST 15, 2016

Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was 20:1. For example: • The BP CEO (Bob Dudley) got a 20% bump in compensation in 2015 after overseeing the company’s biggest-ever operating loss.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Zoominfo

JULY 1, 2019

79% of LGBTQ respondents say they’ll pay a little more for a product from an LGBTQ-friendly company vs. their competitor ( source ). 79% of LGBTQ respondents say they’ll pay a little more for a product from an LGBTQ-friendly company vs. their competitor ( source ). The Current State of LGBTQ+ Representation in Advertising.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Just 24% cited attributing sales and revenue to SEO as a top goal. billion in 2015. eMarketer ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. This is particularly important, given that just 10% of startups actually succeed. Lead Generation Ideas for Startups. Host a webinar to get new leads. Free startup listing.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Optinmonster

NOVEMBER 20, 2019

A boring subject line could lead your email to get buried under hundreds of other emails. That’s why paying close attention to your email subject line is so important. Studies have shown that emotional content can increase the effectiveness of marketing as much at 70% ! Or even worse, be marked as spam!

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

Martech Advisor

DECEMBER 17, 2019

According to Apple, that ad was so effective, that it increased Mac sales by over 200,000 during 2005-2006 fiscal year, ending the year with 39% sales growth. Europe leads the smartphone adoption trend, with a slightly higher penetration of about 83%. Learn more: Top 10 Customer Data Platforms (CDPs) for 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Outbound Engine

OCTOBER 6, 2020

76 percent trust online reviews as much as recommendations from family and friends. How to Get Online Reviews for Your Business in 10 Simple Steps. More often than not, if you didn’t take the time to set up the business page yourself, someone has already added it for you — which can lead to inaccuracies and missed opportunities.

First-Mover Advantage 92

First-Mover Advantage Ideal Customer Profiles Business Word of Mouth 92

Contently

APRIL 18, 2017

But with video, the metrics are crude; every platform has a different definition for how much time counts as a view. Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.”

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Sprout Social

APRIL 19, 2017

How much return do you get from a Retweet? These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. “ The unsung hero – lead nurturing. Paul: Yeah, could be.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. According to a 2015 study of 500 leading global brands , cart abandonment rates reached 75.6% Source: Interbrand.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. But just because it’s not obvious, that doesn’t mean your efforts on the platform aren’t paying off. What Is Facebook ROI? Facebook Ads.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. You’ve probably seen at least one “10 Trends We Hate” or “X Trend Is Officially Dead” article.

Curation 108

Curation Content Marketing Proposals Dwell 108

Content Standard

MARCH 14, 2019

You’ve decided to test the waters with livestreaming and you’re ready to go, but you have no clue if it’ll go smoothly—or that it’ll actually pay off. A Facebook Live usually provides us with four times the reach and 10 times the engagement of a normal post for us.” What Can You Do with Livestreaming?

Tactics 108

Tactics Brand Identity Branding Planning 108

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. As much as marketers rely on email to reach their audiences, email campaigns don’t have a high success rate. Cetera Financial Group saw a 600-percent increase in email click-through rates. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Hubspot

SEPTEMBER 5, 2018

Having a clear call-to-action (CTA) is essential to convert website traffic into sales. Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Clear Purchase CTAs. Payment Methods (Visible with PayPal).

eCommerce 77

eCommerce Design Conversion Click Rate 77

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 This only allowed advertisers to run in the Google network; however, this would eventually lead Google down the path of more targeted advertising. . However, programmatic digital advertising has grown much beyond the 2010-era.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. . “Video by itself helps their messages get noticed. .

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Heinz Marketing

SEPTEMBER 5, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ You Have a Ton of Sales Data.

Top of Funnel 52

Top of Funnel Transparency Marketing AI Training 52

Optinmonster

APRIL 20, 2020

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. You can build leads while testing out the perfect marketing strategy for selling online courses. Pay for Ads to Promote Your Course. Create a Course Sales Page. By 2017, 77% of U.S. companies were using eLearning.

Course 94

Course Work Management Marketing Management Class 94

Atomic Reach

JUNE 3, 2019

Understanding your ideal buyer will allow you to create strategies that will help you to develop leads that you can then convert into sales. So, your task is finding out as much about the trends of e-commerce as well as your audience. E-commerce sales are projected to grow to $4.1 percent of worldwide retail sales.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JULY 17, 2017

10 Companies That Don’t Do Marketing!” In 2015, the United States (and much of the rest of the world) was still clawing its way out of the worst global depression since WWII. Today, it’s holding on to a respectable spot in the top 10 , and they did it all without advertising. We love being wooed by brands. 6) Kiehl’s.

Marketing Budget 77

Marketing Budget Word of Mouth Brand Identity Branding 77

Heinz Marketing

JANUARY 21, 2019

Late in 2015 we started producing a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing. Our advice?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Gartner 69

Terminus

NOVEMBER 8, 2015

This week, B2B Marketers gathered in Cambridge, Massachusetts, for the ITSMA Marketing Vision 2015 Conference. — Erin Brenner (@ebrenner) November 4, 2015. Something I see commonly is marketers who are still focused on lead generation as a goal and expect ABM to bring them quick wins. Transparency in sales is vital.

Account Based Marketing 20

Account Based Marketing Top of Funnel ABM Peer-to-peer 20

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. In addition to demographics, you should also pay attention to what your customers share on social media. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Generate Leads. Marketers spent more than $8.3

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

MAY 1, 2017

As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. Curious to learn how to do that with your HubSpot Marketing and Sales software? Read more about how personalization tokens work here.

Personalization 100

Personalization Brand Identity Branding Planning 100

Porch Group Media

MAY 21, 2019

ActiveTrail) With the availability of more types of data, personalization has become much more advanced and marketers must consider personalizing beyond just the first name in order to see higher conversions. This is an impressive increase from 2015 when 52% of teens said that they used the platform. Pew Research). Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Heinz Marketing

JANUARY 15, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 51

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 51

Heinz Marketing

NOVEMBER 27, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks very much for doing that as well.

Ideal Customer Profiles 43

Ideal Customer Profiles Work Management B2B Sales Consulting 43

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124