KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

seo.co

APRIL 22, 2021

If you want some good fodder for conversation in marketing circles, just bring up link building. Those who understand link building and have spent time working on link building campaigns firsthand understand the power that properly placed backlinks can have on search results. Google hates link building.

Link Building 101

Link Building Ad Building Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

DECEMBER 18, 2014

10 Things I’ve Learned About SEO in 2014. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts.

Social Media 120

Social Media SEO Media Link Building 120

DAGMAR Marketing

OCTOBER 25, 2023

This update was released with the intention to: Reward high-quality online content Reduce the amount of low-quality, spammy search results Enhance the overall user experience As Google’s third core algorithm update, it is safe to say that they aren’t a new concept. 5 to 10 quality links for every 2,000 words are recommended.

CAN-SPAM 52

CAN-SPAM Classified Ads Long Tail Marketing FAQ 52

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Is the post-2014/15 drop-off due to lack of outreach? Yet, here we are.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. By getting people to talk about you, search for you, share your content, and oh right…link to you. The answer is the right content. SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Webbiquity

JUNE 23, 2015

The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 Marketers spend a lot of money online; overall, U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Link Building Campaign Engagement Metrics. Referral Traffic to Content Marketing Campaign. Link Building Campaign Engagement Metrics. I will use an example from a KoMarketing link building initiative this past September.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Writing on the Web

JUNE 16, 2015

Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. How We Got Here: Educational Content & Brand Engagement Today. What’s So Educational About This Piece Anyway?

Education 105

Education Brand Identity Branding Content 105

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Content Standard

SEPTEMBER 24, 2014

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. Many of the foundational components of SEO content remain relevant in 2014. The same is true for link building.

Paid Content 40

Paid Content Work Management SEO Ad Frequency 40

seo.co

JANUARY 14, 2021

Table of Contents. + You’ll have to master many strategies , including content writing and link building. Some SEO fundamentals are conceptual; it’s easy to understand that you have to write great content to rank highly in search results. Fortunately, there’s a lot of “troubleshooting” advice content out there.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

seo.co

DECEMBER 8, 2020

Table of Contents. What Guest Blogging Content Does Google Punish? Getting guest bloggers and using backlinks from high authority websites is a way in which you could move up through the Google ranks and show your website to be authoritative and was using legitimate methods for link building. Content with No Value.

Lead Scoring 69

Lead Scoring Lead Ranking CAN-SPAM Blogger 69

Buffer

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. We began researching similar ideas and learning about the types of content that would work best for achieving campaign goals,” Amber explained. Creating a content plan. Complementing organic content with paid ads. Encouraging user-generated content.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

KoMarketing Associates

FEBRUARY 24, 2015

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

MARCH 11, 2021

The most egregious offenders tend to fall into one or more of these categories: Directly paid links. If you directly pay for a link to be placed, with no regard for the context of that link, the quality of content surrounding it, or the relevance of the link to users, it’s probably going to be a bad link.

Google 64

Google PageRank CAN-SPAM Domain 64

seo.co

OCTOBER 20, 2021

Here is one fairly recent example: While negative SEO is so 2014, SEO.co has been the recipient of negative link building campaigns as recent as 2020. Copying content from your site and posting it all over the web. Backlinking with irrelevant links like Viagra or online poker. Monitor Duplicate Content.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” In a nutshell, PESO paves the way for content to stand on its own and shine, instead of competing with other branded efforts.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Hubspot

NOVEMBER 14, 2018

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Data-driven content marketing. million users per month in 2014, plus many more today. Creating Quality Content.

Startups 73

Startups Google Press Domain 73

seo.co

MAY 4, 2020

Private Blog Networks – Table of Contents. The PBN Google Crackdown of 2014. + PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + But what are these link building entities, exactly, and are they really worth the time and effort?

Link Building 98

Link Building Ad Building Domain Outreach 98

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. What is Content? Who doesn’t love stats?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

SEPTEMBER 16, 2014

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. When should you disavow existing links?

Link Building 100

Link Building SEO Ad Building Guidelines 100

Pearl Digital Marketing

OCTOBER 13, 2019

This update penalised websites that had an overabundance of ads, low-value web content and sites that offered very few benefits to visitors. Hummingbird – This update forced webmasters to use more natural language in their content. At the same time, content-rich sites rose in the search engine rankings.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

FEBRUARY 28, 2017

Late last year, Facebook drew ire when it revealed it had been artificially inflating video viewership statistics since 2014. which really has nothing to do with the typical content generation and placement duties of a traditional agency. 4) Approaching the Link Building Apocalypse. But how high is that reward, exactly?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Service 28

Hubspot

MARCH 13, 2015

Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Click on the links in each of the headers below.). 2) Is Link Building Still a Thing? While link-driving is good, link- earning is better for long-term growth. SEO Content Creation Daily'

Practices 28

Practices Lead Scoring Lead Ranking Buyer Personas 28

Marketing Insider Group

APRIL 1, 2016

That stretched out into early 2014 too, when Matt Cutts announced the death of guest … Continue reading → The post How Link Building Got These Major Brands Penalized – Part 1 appeared first on Marketing Insider Group.

Link Building 100

Link Building Ad Building Brand Identity Branding 100

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

Hubspot

JANUARY 15, 2014

To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. Search in 2014: A Glossary of Best Practices. Search engines continue to develop new ways to find -- and punish -- sites with unethical link-building practices. It’s been a pretty wild year in the SEO realm.

SEO 28

SEO SERP PageRank eCommerce 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Kapost

DECEMBER 22, 2016

Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar.

Work Management 109

Work Management B2B Marketing Examples Marketing Management 109