seo.co

APRIL 22, 2021

If you want some good fodder for conversation in marketing circles, just bring up link building. Those who understand link building and have spent time working on link building campaigns firsthand understand the power that properly placed backlinks can have on search results. Google hates link building.

Link Building 101

Link Building Ad Building Lead Scoring Lead Ranking 101

Confessions of a B2B Marketer

AUGUST 16, 2023

Check out our awesome sponsors Fame , they start and grow the worlds most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days. hit 200k MRR? By 2018, their ARR was $66m.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Outreach 52

seo.co

FEBRUARY 8, 2022

This post was originally published in 2014, but has been refreshed and updated numerous times over the years. This post originally appeared in 2014 and has been updated more than a dozen times. Head over to our comprehensive guide on content marketing or our SEO link building guide.

SEO 98

SEO Content Dwell Advertising Mediums 98

Hubspot

DECEMBER 12, 2013

If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. I think a lot of companies are going to put focus on scaling their content efforts in 2014.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

KoMarketing Associates

DECEMBER 18, 2014

10 Things I’ve Learned About SEO in 2014. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link building done on its own is not nearly as effective as it can be when incorporating the social media teams’ efforts.

Social Media 120

Social Media SEO Media Link Building 120

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Is the post-2014/15 drop-off due to lack of outreach? Yet, here we are.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. How Link Building Management Will Change in 2013 & Beyond. 7 Real Life Ways to Build Links.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JUNE 23, 2015

The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 MarketingProfs ). MarketingProfs ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

DAGMAR Marketing

OCTOBER 25, 2023

Link Spam Updates In late 2022, Google began to develop link spam updates, which focus on mitigating deceptive link-building practices that add spammy links to gain more online visibility. Updates like these were created to help reduce the likelihood of spammy links appearing in Google search results.

CAN-SPAM 52

CAN-SPAM Classified Ads Long Tail Marketing FAQ 52

KoMarketing Associates

OCTOBER 23, 2014

Link Building Campaign Engagement Metrics. Link Building Campaign Engagement Metrics. If you just finished up a link building campaign and recorded the links built in that time period, this is a perfect report for evaluating performance beyond direct link acquisition.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Defining Link Metrics that Impact SEO Link Building Development. How Link Building Management Will Change for B2B Marketers. 50+ Google Analytics Resources – The 2014 Edition.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Writing on the Web

JUNE 16, 2015

According to studies, Yelp had 67 million reviews by October 2014. He is specialized in link building and other SEO related activities. You can get new related ideas that can provide angles from which future posts can be written. Are you on YELP ? Good luck in your journey!

Generation 100

Generation Keywords Adwords SERP 100

seo.co

JANUARY 14, 2021

You’ll have to master many strategies , including content writing and link building. Offsite content and link building. However, you can’t build these links mindlessly or without a strategy; you have to earn them or build them in a way that’s valuable to web users. Changing information.

SEO 71

SEO Lead Ranking Lead Scoring Opinions 71

seo.co

DECEMBER 8, 2020

Getting guest bloggers and using backlinks from high authority websites is a way in which you could move up through the Google ranks and show your website to be authoritative and was using legitimate methods for link building. Although this was said back in 2014, now as we are heading into 2021, is guest blogging dead?

Lead Scoring 69

Lead Scoring Lead Ranking CAN-SPAM Blogger 69

seo.co

MARCH 11, 2021

PBNs are networks of websites that are specifically designed to trade links ; they’re often owned and operated by the same person or same group of people and are used as a kind of link scheme. Google has been penalizing and deindexing PBNs since 2014. But what if you didn’t intentionally build these bad backlinks?

Google 64

Google PageRank CAN-SPAM Domain 64

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.” ’” Building Content Marketing Strategy – 10 Steps by B2B Marketing Insider.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

seo.co

MAY 4, 2020

The PBN Google Crackdown of 2014. + PBNs as Part of a Balanced Link Building Strategy. Expiring Domains and Broken Link Replacement. + But what are these link building entities, exactly, and are they really worth the time and effort? The PBN Google Crackdown of 2014. The ROI Problem With PBNs.

Link Building 98

Link Building Ad Building Domain Outreach 98

Buffer

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. Over the course of February, each email sent to Tommy’s Superfoods subscribers featured a reminder about the campaign: And the hashtag has now been used more than 600 times on Instagram: Amber also focused on generating links back to the landing page from popular healthy eating and sweepstakes websites.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

KoMarketing Associates

FEBRUARY 24, 2015

As we outlined in our 2014 B2B Web Usability Report , technical support information was the second most important “must have” for respondents yet also the fourth most lacking from vendor websites. Link Build Through Partners and Distributors. Maximize Visibility of Technical Support Documentation.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

seo.co

OCTOBER 20, 2021

Here is one fairly recent example: While negative SEO is so 2014, SEO.co has been the recipient of negative link building campaigns as recent as 2020. It makes sense, and negative link building is by far the most common type of negative SEO. Not All Unfamiliar Links Are Bad Links.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Webbiquity

SEPTEMBER 16, 2014

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. When should you disavow existing links?

Link Building 100

Link Building SEO Ad Building Guidelines 100

Hubspot

NOVEMBER 14, 2018

million users per month in 2014, plus many more today. Their results solidified the importance of creating high-quality content and intentional link-building to strengthen your brand and impact. Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry.

Startups 72

Startups Google Press Domain 72

Content Standard

SEPTEMBER 24, 2014

Titled “SEO Ranking Factors and Rank Correlations 2014,” the report credits this trend to smarter algorithms and better ways of quantifying the value of a given search result. Many of the foundational components of SEO content remain relevant in 2014. The same is true for link building.

Paid Content 40

Paid Content Work Management SEO Ad Frequency 40

NuSpark Consulting

JUNE 29, 2015

Source: Hubspot, State of Inbound 2014. Also, you can attract traffic organically through search engine optimization that includes audience and link building through guest blogging. Content Marketing Conquers the Buying Cycle. Upper management also often doesn’t have a clear picture of what content marketing can do for them.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Content Standard

SEPTEMBER 17, 2019

Coined by Gini Dietrich and first described in her 2014 book, Spin Sucks: Communication and Reputation Management in the Digital Age , PESO was designed to help brands establish authority by giving them a model for prioritizing media so it could be effectively shared for gains and seamless user experiences.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. From technical SEO to link building, content creation, and everything in between, Screaming Frog can help. Solid list of ideas and how to’s.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

FEBRUARY 28, 2017

Late last year, Facebook drew ire when it revealed it had been artificially inflating video viewership statistics since 2014. 4) Approaching the Link Building Apocalypse. Soon, link building may undergo a similar collapse. Link building isn't shady by definition, but many companies have been using it in shady ways.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Service 28

KoMarketing Associates

JANUARY 22, 2015

If you haven’t done so already, or are struggling with what to create in an editorial calendar, here are a few resources and templates for aiding in the process: How to Build a Content Calendar (Plus a Free Template for 2014). From: How Link Building Management Will Change for B2B Marketers.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Pearl Digital Marketing

OCTOBER 13, 2019

It rolled out in 2013, and it required people to reformat their meta tags, HTML tags, URL address, page formatting, link building and adding high-quality content without keyword stuffing. Pigeon – In 2014, Google’s Pigeon update took aim at local search. Can you tell the difference between ads and site content?

SEO 72

SEO Domain Mobile Marketing Keywords 72

Biznology

NOVEMBER 19, 2013

The content marketers love to write but often are lost deep in the technology behind the scenes whereas link-builders can go to town on tracks of copy and content but don’t actually want to write all that content themselves, especially if that commitments required needing to write new a few times a week–forever.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

Marketing Insider Group

APRIL 1, 2016

That stretched out into early 2014 too, when Matt Cutts announced the death of guest … Continue reading → The post How Link Building Got These Major Brands Penalized – Part 1 appeared first on Marketing Insider Group.

Link Building 100

Link Building Ad Building Brand Identity Branding 100

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Over 100 B2B Content Marketing Statistics for 2014. I recommend this post to anyone that wants a quick snapshot of content marketing in 2014. From Stacy Thompson.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Hubspot

JANUARY 15, 2014

Search in 2014: A Glossary of Best Practices. Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Search engines continue to develop new ways to find -- and punish -- sites with unethical link-building practices. Oh wait, no it’s not.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

MARCH 13, 2015

Nobody wants it, it doesn’t drive links, and it’s a total waste of space. 2) Is Link Building Still a Thing? While link-driving is good, link- earning is better for long-term growth. In 2014, there was more demand for, respect for, and hiring of people with SEO skills than ever.

Practices 28

Practices Lead Scoring Lead Ranking Buyer Personas 28

DAGMAR Marketing

JULY 9, 2018

Prominence: this refers to how well-known a business is, with familiar, more established store brands, as just one example, having an edge; a company can gain online prominence by being visible online, though, including through Google reviews and link building campaigns that increase your online authority signals.

Paid Search Agency 40

Paid Search Agency SEO Companies Best Practices 40