Convince & Convert

SEPTEMBER 24, 2014

As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. At GetCourse, we curated from the most influential websites, marketing blogs, Twitter, Facebook, and LinkedIn profiles to find a.

Rules 165

Rules Curation Marketing & Strategy Profiling 165

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

ViewPoint

JULY 22, 2014

The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. B2B Marketing'

Trends 120

Trends B2B Marketing B2B Advertising Benchmark 120

Marketing Insider Group

JULY 23, 2014

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Why Content Marketing Fails from Rand Fishkin (Also check out my “ 29 signs you are not ready for content marketing.”). Content Marketing'

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Marketing Insider Group

DECEMBER 10, 2013

So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. The Best Marketing Conferences of 2014. The Best Marketing Conferences of 2014. London - Nov, 2014. Register your interest and we will let you know when 2014 dates and locations become available.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing. So there you have it.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. We will see more and more traction with Youtility as we roll into 2014. It’s an ongoing newsroom, not an advertising campaign.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Marketing Insider Group

NOVEMBER 15, 2021

How to create demand using content marketing. You can create demand by emphasizing limited availability in your content — whether it’s due to low supply or to intentionally limited production. The 2014 edition is up for sale on eBay 7 years later! Grow demand for your brand with awesome content. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Craftmanship

DECEMBER 30, 2013

Fire your PR firm in 2014. If you’re unwilling to make that commitment, or if they’re incapable of delivering on your expectations, then it’s time to stop the insanity.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. They permit only general targeting. Their results are difficult to measure.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Promoting content using a mixed of organic search, paid search, and social media tactics. They permit only general targeting. Their results are difficult to measure.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Ahrefs

JANUARY 12, 2023

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›

Content Marketing 91

Content Marketing Content Automation Marketing 91

KoMarketing Associates

OCTOBER 16, 2014

Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. Here’s how I see things. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. I will dedicate resources to content marketing.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. About Blogs Content Marketing business blogging business blogs writing on the web' It’ a fairly big holiday in the U.S.,

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. Content Marketing Must Have Marketing . Yeah…me too.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. In the video, Trip Kucera , then-VP of Client Strategy at Harte Hanks Data & Content Solutions, said, “Now, the challenge is, what is ‘signal’?

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. It was the year that Content Marketing entered the mainstream of business and the marketing function.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing. The Ultimate Guide To CMS.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Industrial Marketing Today

DECEMBER 16, 2014

It’s time to look back at the most read industrial marketing posts that I published in 2014. The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary. 1: What’s Hot and What’s Not in [.]

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Webbiquity

NOVEMBER 11, 2014

Strategic Humor: Cartoons from the March 2014 Issue by Harvard Business Review. Strategic Humor: Cartoons from the November 2014 Issue by Harvard Business Review. For some interactive fun, Luke Chapman offers a downloadable digital marketing buzzword (Key Influencers, Halo Effect, Content is King, etc.)

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.  Sound familiar? It’s all about personalization.

Merchandising 109

Merchandising Lock-In Content Barriers 109

seo.co

FEBRUARY 8, 2022

The impact of your old content will start to wane over time. Your content is still good, but it’s not great. For others, it’s the product of content exhaustion. Update your writing to make your content truly evergreen OR. Reuse and repurpose old content into new mediums OR. Outsource Your Content.

SEO 98

SEO Content Dwell Advertising Mediums 98

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Please support them; we couldn’t do it without their help!

Skype 136

Skype Aggregators Social Media RSS 136

Crimson Marketing

JANUARY 8, 2014

“Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” Empowerment. ” 4. .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52