2014 Content Link Building Paid Content 
KoMarketing Associates
JULY 1, 2014
In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections.
Webbiquity
JUNE 23, 2015
Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. print industry. • Be like Avis.
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KoMarketing Associates
DECEMBER 30, 2013
With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.
Zoominfo
OCTOBER 31, 2018
If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Improve content quality.
Content Standard
SEPTEMBER 17, 2019
When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board?
KoMarketing Associates
JANUARY 22, 2015
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.
Content Standard
SEPTEMBER 24, 2014
New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. Many of the foundational components of SEO content remain relevant in 2014. Many of the foundational components of SEO content remain relevant in 2014.
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