Webbiquity

FEBRUARY 2, 2016

Spending on digital marketing is projected to increase by 12% to 15% on average. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( B2B digital ad spending increased 15% to $5.8 B2B digital ad spending increased 15% to $5.8 MediaPost ). Payfirma ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Convince & Convert

JANUARY 15, 2015

Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels. 12 JAN: World shows solidarity with France. Image via BBC Shorts Tumblr.

Social Media 140

Social Media Media Case Study Case Studies 140

Savanta

JULY 14, 2014

The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land of B2B marketing: 56% have seen their marketing budget grow in the last 12 months (the highest level since the Barometer started in Q2 2009). Email follows a close second, receiving 12% of budget. Guess what it was five years ago in Q2 2009?

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Martech

APRIL 5, 2022

Forbes ) Ethnically diverse companies are 35% more likely to yield higher revenue, while gender diverse companies are 15% more likely to yield higher revenue. In 2014 it was 76%.) The top 100 Fortune 500 companies have more diverse boards than the other 400 companies on the list. A big improvement. Forrester ). Hiring and retention.

Business 112

Business Loyalty Paid Search Agency Acquisitions 112

Hubspot

DECEMBER 17, 2014

These 15, however, managed to stand out. Enjoy perusing the best of what 2014''s infographics had to offer, ranked in no particular order (except for #1 -- I love #1). 7) 2014 Regulatory Climate Index, by U.S. 12) Selfieexploratory, by SelfieCity. 15) How Americans Die, by Matthew C. Chamber Foundation.

Best Practices 28

Best Practices Acquisitions Interactive Marketing Paid Search Agency 28

Contently

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). This one got a 28 percent open rate.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Brightedge

MAY 16, 2021

Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ViewPoint

SEPTEMBER 29, 2015

For instance, let’s look at this chart about hospitals in the US (2014 Stats from the American Hospital Assn ). As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace. Total Number of all U.S. Registered * Hospitals. Number of U.S. Community ** Hospitals. Less than 50 beds. 50-250 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Customer Experience Matrix

SEPTEMBER 15, 2016

This shows growth of around 12% per year from 2000 through 2012. But even allowing for such issues, it’s probably reasonable to say that the number of vendors in the industry has been growing at something from 15% to 20% per year. Fortunately, other data is available. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Onalytica B2B

NOVEMBER 18, 2015

Actually Mummy… 12. Actually Mummy… 12. times higher in H1 2015 than the overall average in full-year 2014. @KiddyCharts. KiddyCharts. Ohsoamelia_blog. Oh So Amelia. TheRealSupermum. The Real Super Mum. clairejustineo. clairejustineoxox. beckvalleybooks. Beck Valley Books. All Baby Advice. DownsSideUp. Downs Side Up.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Measurable : Increase fan count by 15%. Increase link clicks on posts about the new cafe by 15%. Realistic : Boost new cafe posts with advertising by $15 per post, targeting an audience within a five mile radius. A post shared by Augie's Coffee (@augiescoffee) on Apr 28, 2017 at 12:15pm PDT.

Social Media 108

Social Media Media Lock-In Ideal Customer Profiles 108

Hubspot

FEBRUARY 9, 2021

By her account, "These last 12 months have dramatically changed the challenges (and goals) that organizations are prioritizing.". Calling only when a renewal is due is so 2014. Holding Onto Outdated Positioning Statements. She suggests that sales reps forget a lot of what they "know". Qualifying on the Connect Call.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Founders Interview Series #12: Mark Granovsky, G2Planet. Anyway, James, let’s jump into it here. The Product.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Webbiquity

MARCH 8, 2016

billion in 2014 to $313.42 The two most popular types of brand content for consumers/buyers are images (22%) and video (15%). Only 30% of B2B marketers said their organizations are effective at content marketing in 2015, down 8% from 2014. billion (+116%) by 2019 ( MediaPost ). SocialTimes ). MarketingProfs ). Marketing Think ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. And only 34% use Pinterest, 22% Instagram, 22% Vimeo, 15% StumbleUpon, and 14% Tumblr. But only 15% say their buyer personas are very to significantly effective. TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

APRIL 7, 2014

To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. Screenshot taken 3/20/2014. Sitelink Requirements. Sitelink anchor text must be similar to or the same as the actual title of pages that they are linking to.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Katie Moussouris. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Shira Rubinoff.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Onalytica B2B

SEPTEMBER 3, 2015

times higher in H1 2015 than the overall average in full-year 2014. @TurnbullMalcolm. Malcolm Turnbull. ManuBaigorri. Manuel Baigorri. Ezio Mauro. MattCampbel. Matthew Campbell. Mónica Aspe Bernal. Marc BRICE (MC Cob). ValaAfshar. Vala Afshar. DanishKh4n. Danish Khan. labboudles. Leila Abboud. fabiomoioli. ArnetOnline. ArnetOnline.

PageRank 100

PageRank Branding Brand Identity Lead Scoring 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. With almost 200,000 pageviews, this is one of the biggest trends in marketing in 2014! The Content Marketing Deluge. from Velocity Partners.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

JUNE 23, 2015

In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. MarketingProfs ). MarketingProfs ). 89% of customers begin their buying process with a search engine.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 16, 2016

billion in 2014. 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities throughout the funnel; 15% see opportunities increase by 30% or more. B2B services marketers plan to increase the share allocated to social media from 12% to 25% over that period. ( The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

APRIL 19, 2019

In 2014, it was noted to be 7% while it was 14% in 2017. This particular stat led to the network introducing in-feed ads with a cap of 15 seconds. This post 15 Facebook stats every marketer should know for 2019 originally appeared on Sprout Social. That’s about 88 million accounts that were removed. of Page Likes.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Social Media Strategies Summits February 10-12 in Las Vegas, NV. Sirius Decisions Summit May 12-15 in Nashville, TN. I know I missed a few each time. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Hubspot

APRIL 1, 2020

Roughly 51% of children under 15 identify with a social or ethnic minority -- more than any percentage in past generations. Average employee performance in diverse organizations is 12% higher than performance at non-diverse organizations. This number rose from 15% in 2014. 25 Stats About Diversity in the Workplace.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 We spoke to Daniel Corey (#2), Rob Crasco (#5), Sanem Avcil (#10), Bob O’Donnell (#14) and Brennan Spiegel (#15). Sanemavcil. Sanem Avcil. PoliteHelp. downtohoerth. Eva Hoerth. TECHnalysis.

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

Onalytica B2B

MARCH 23, 2016

In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. times higher in H1 2015 than the overall average in full-year 2014. AprilLynnMiller. Shades Of April. raspberrykiss11.

Blogger 100

Blogger Branding Brand Identity Lead Scoring 100

Webbiquity

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). That may be because social media isn’t just about lead gen.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 In the last 12 months alone, we’ve seen edtech start-ups raise close to $20m. Davis (#3), Jeffrey bradbury (#9), Jaime Casap (#14), Mike Tholfsen (#15), Mark Anderson (#16), Kerry Gallagher (#17) and Shelly Sanchez Terrell (#20).

Branding 101

Branding Brand Identity Lead Scoring Lead Ranking 101

Webbiquity

FEBRUARY 23, 2016

91% of millennials (aged 15-34) are on Facebook. Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. Users spend, on average, 20 minutes per day on the site. Infinit Datum ). Infinit Datum ). Pew Research ). But of those users, 79% are on Facebook. ( Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Katie Moussouris. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Shira Rubinoff.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Albert

AUGUST 3, 2018

What’s more, listening to digital radio — which includes satellite radio, music streaming through services like Spotify, and downloadable podcasts — accounts for 15% of consumers’ digital media minutes. These findings are echoed by Edison Research , which reports that 57% of Americans over the age of 12 listen to some sort of digital radio.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

ClickZ

MAY 15, 2019

According to UGC company Photoslurp, integrating UGC content across the shopping journey can increase online sales by 15%. Ben (the company’s cofounder and CTO) developed that reiteration over the course of eight months in 2014. Number of employees: 12. Instead of focusing on events, it would focus on brand hashtags.

User-Generated Content 53

User-Generated Content Generation Work Management Marketing Management 53

Hubspot

JUNE 6, 2022

Editor's note: This post was originally published in October 2014 and has been updated for comprehensiveness and accuracy. This strategy can give you more objective intel about the prospect's company's performance and any issues it might be facing. The Buyer's Google Results. If you sell to startups, AngelList is an essential research tool.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Adobe Experience Cloud Blog

JANUARY 6, 2017

Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5. Michael Stelzner. Neal Schaffer. Chris Brogan.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

SnapApp

APRIL 18, 2016

in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. 81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014—and 8% of large enterprises expect to add one in the next 24 months. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketo’s Marketing Nation Summit – April 13 th -15 th – San Francisco, CA. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN. MozCon – July 13 th -15 th – Seattle, WA. Dreamforce – Sepetember 15 th -18 th – San Francisco, CA. Or a personal favorite from 2014? Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48