Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Branding Brand Identity Copywriting 80

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Convince & Convert

SEPTEMBER 4, 2014

» Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' Make sure to plug in your headphones or close the office door and turn up the sound to fully experience these. Read the whole entry. »

Video Marketing 144

Video Marketing Campaigns Case Study Case Studies 144

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Convince & Convert

JANUARY 17, 2014

The Big 3 Heading into 2014. The pros discover a handful of pressing and timely topics, including their diverse backgrounds in social media and how they got to where they are today, along with new up-and-comers like Jelly and Jessica’s forthcoming book The Power of Visual Storytelling , which she cowrote with Ekaterina Walter.

Skype 137

Skype Aggregators Social Media RSS 137

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency. When Purina came to BuzzFeed in 2014 to run an advertising campaign, Frank didn’t pitch them on a big spot.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Vidyard

DECEMBER 29, 2014

So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. Best Storytelling: Purina Friskies’ “Dear Kitten” We’ve heard it over and over: stories are easy to consume and share and can have a pretty remarkable impact on marketing success.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Contently

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

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Storytelling Open Rate Newsletter Content 92

SnapApp

SEPTEMBER 16, 2014

Great content is equivalent to storytelling. One of the most memorable quotes from the conference came from Shane Snow in his session on storytelling. Keynote speaker and actor Kevin Spacey wrapped up the event by re-emphasizing the importance of storytelling. When people listen and care, they are more likely to act.

Storytelling 48

Storytelling Content Marketing Planning Content 48

The ROI Guy

APRIL 2, 2014

Alinean just wrapped up participating in the Qvidian Connect 2014 conference, with a presentation on sales enablement challenges - in particular the Value Gap - and best ways to bridge the Gap. Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

Vidyard

OCTOBER 13, 2014

” (Click to Tweet) Tim Washer presents Humanizing Your Brand with Humour and Storytelling “If you can make someone laugh in a business context it’s the most intimate connection you can have.” The post 20 Tweetable Tips from Ignite 2014 appeared first on Vidyard. I see that button & I want to click it.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Top Rank Marketing

NOVEMBER 27, 2023

.” — @RyanBares Click To Tweet AI Insight #3 — Jen Holtvluwer Jen Holtvluwer Digital Enterprise Sales Microsoft @JenHoltvluwer Customers will always be your best influencers to leverage in storytelling efforts. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Vidyard

MAY 21, 2014

As Drew says, “We use video because there’s nothing more powerful than storytelling. In fact, the work has been so well received, Telus has invested further in video production and in 2014 the Studio will move into Telus Garden in downtown Vancouver, taking up the entire second floor.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

The ROI Guy

NOVEMBER 22, 2013

In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Let’s see how this plays out against the likely growth investments and your personal plans for 2014. However, more sales reps do not mean more revenue.

Forrester 40

Forrester Storytelling Training Deliverability 40

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. So let’s look at some of their other numbers instead (as of November 2014): 100M+ viewers through TV (DirecTV in the U.S. surround sound.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Spiralytics

MARCH 13, 2024

In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Alex Gonzaga Official (@AlexGonzagaOfficial) 13.5

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Kaon

JULY 2, 2015

In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Use Visual Storytelling to Communicate Value. Below are four tips for increasing sales with digital interactivity.

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Tips Lead Ranking Storytelling Cross-Selling 100

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014.

Business 98

Business Peer-to-peer Storytelling Communities 98

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Max Wessel (SAP). Max Wessel holds dual responsibility at SAP.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Robert has a knack for creating content with great storytelling. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

DECEMBER 31, 2014

It just goes to show that paying attention to the four principles of visual storytelling — authenticity, sensory, archetype, and relevancy — all contribute to infographics that are anything other than run-of-the-mill. Information Is Beautiful’s 2014 Award Winners. Check out the original post on the NewsCred Blog.

Content Marketing 100

Content Marketing Best Practices Content Storytelling 100

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Embrace Visual Storytelling. Each image is also in her handwriting and some also include doodles, offering another personal touch. Track 1 #1989lyrics. Track 11 #1989lyrics.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

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Storytelling Content Viral Marketing Video Marketing 102

Content Standard

FEBRUARY 19, 2015

While it may seem like a lifetime ago, think back to the summer of 2014. The post What the ALS Ice Bucket Challenge Teaches Nonprofit Marketing Teams about Storytelling appeared first on The Content Standard by Skyword. Oh sweet summer, where art thou now? Between the beach days and barbecue nights, a movement was happening.

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Storytelling Urgency Marketing Barriers User-Generated Content 40

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Marketers are storytellers. As technology evolves, so does storytelling. Or so the urban legend goes. Complete and total immersion to new or old eyes is no longer a thing of urban legend.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Contently

FEBRUARY 23, 2018

That’s why, according to Forrester, “leading CMPs’ annually recurring revenue roughly tripled between 2014 and 2016″ and that “one in two global B2B marketing leaders… either planned to implement a CMP, already had one, or were expanding it.”

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014. What Would Steve Do?

Examples 100

Examples Peer-to-peer Content Hubspot 100

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. Again, this last aired over a year ago, but I remembered it because of the emotional storytelling. In 2014, the ALS ice bucket challenge went viral. ALS Ice Bucket Challenge.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. Matt Heinz (@HeinzMarketing) October 24, 2014. PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. 88 Acres: How Microsoft Quietly Built the City of the Future…. It reads like the title of an award-winning magazine feature.

Press 188

Press Product Case Study Case Studies 188

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. I talked about how marketing has always used great storytelling to connect with people. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Contently

JULY 11, 2017

Honesty and self-awareness are two crucial but undervalued aspects of storytelling. In a 2014 study, researchers Jonah Berger and Zoey Chen analyzed more than 200 articles to see how controversy impacted engagement levels. All of them chose to stay and discuss their differences.

Youtube 156

Youtube Sample Trigger Marketing Storytelling 156

Contently

JUNE 5, 2017

In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Its suite of tools give storytellers the data and technology they need to tell important stories. What separates “Searching for Syria” from other types of service content is the depth of the storytelling.

Marketing AI 75

Marketing AI Branding Brand Identity Content Marketing 75