KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Webbiquity

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. Gone are the days when a mobile-enabled web presence was an afterthought.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. billion in 2014. 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. 3 B2B Content Marketing Stats and Facts. The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. This number rose from 15% in 2014. is growing.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. By 2014 mobile is predicted to overtake desktop Internet usage. If these stats aren’t mind boggling enough for you, try this one on for size. of time to reach your potential customers. 40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

KoMarketing Associates

OCTOBER 16, 2014

I’ve included three themes I found the most interesting along with several stats that were mentioned throughout the show I believe are worth noting. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. So what were the key takeaways?

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . By 2014, they saw around 5,000. Combine that stat with the fact that small businesses with blogs see more lead growth. Two words: Ad. But, oh, is it worth it.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. Marketing automation companies increased from 51 total in 2014 to 83 in 2015.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

APRIL 18, 2016

Stats About Marketing Technology Stack Growth & Success. in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. What These Stats Mean for Marketers. That means better ROI, and a happier C-suite. Scott Brinker. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

DECEMBER 21, 2017

Take a look at these stats: October 6, 2010 – Instagram Launch. March 25, 2014 – 200 million over 13 months. December 10, 2014 – 300 million over 9 months. From December 2016 to April 2017, in just four months, its user base grew another 100 million followers. February 26, 2013 – 100 million users acquired over 28 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Marketing Insider Group

MAY 8, 2012

This one goes a little further and provides 18 facts and stats on the state of the mobile market: 4 billion mobile phones in use worldwide. By 2014 the mobile internet will over take desktop internet users. 27% of those are smart phones. 75% are SMS-enabled. One half of all local searches are performed on mobile devices.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Adobe Experience Cloud Blog

MARCH 27, 2014

Check out our infographic below for some key stats found in Software Advice’s survey. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Plus, we have been speaking to our own customers for years, so we know what goes through their minds.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Management Automation 48

ANNUITAS

MAY 28, 2014

A few stats show that CEOs have large expectations -. - 81% of CEOs say the importance of marketing has risen. - 71% of CEOs have increased involvement in marketing. Stein also asked the room of about 900 B2B Marketers - How many of you would say you are delivering extreme satisfaction to your CEOs?

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

LEADership

JANUARY 17, 2014

How are you going to achieve your 2014 marketing goals? Below are some of the trends and stats WebDAM has noted: Noteworthy Stats And Marketing Tips To Implement. A total of $135 billion will be allocated to innovative digital marketing collateral by the end of 2014. Include images in your press releases.

Stats 40

Stats Allocation Planning Paid Search Agency 40

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the videos, the content each user sees is created from their personal Nike+ activity from 2014, plus their location and the typical weather there.

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Brandwatch Marketing

JANUARY 4, 2019

It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. In 2014, the most searched term was music. As of October 2014, YouTube has paid out $2 billion to rights holders since 2007. In 2014, four of the top 10 videos were adverts.

Youtube 104

Youtube Statistics Cable Stats 104

Webbiquity

SEPTEMBER 2, 2014

April 22, 2014. June 17, 2014. Get the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins, along with ratings and download stats. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). April 14, 2014. But are these efforts paying off?

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. “The

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

chiefmartech

AUGUST 1, 2016

The last detailed information I had on CMT adoption was from 2014, when Gartner reported that 81% of big firms (more than $500 million in revenue) had a CMT. The role was validated a feature article in Harvard Business Review in 2014. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Biznology

DECEMBER 15, 2017

Stats from the McKinsey Global Institute. By 2030, there will be at least 300 million more people aged 65 years and older than there were in 2014. New jobs will certainly be created over the same period of time, so will you have the necessary skills to transition into new roles and be successful?

Work Management 163

Work Management Marketing Management Education Spending 163

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages. In 2014, the most searched term was music. 60% of Google’s searches come from mobile devices.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

DECEMBER 12, 2013

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. I think a lot of companies are going to put focus on scaling their content efforts in 2014.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

MARCH 13, 2014

How SMBs Are Using Twitter in 2014. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Each image is also in her handwriting and some also include doodles, offering another personal touch.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

OCTOBER 8, 2020

As marketers, those stats are impossible to ignore. One of the greatest lessons in real-time marketing is the ice bucket challenge from 2014. Below, let's learn more about real-time marketing, and then we'll see what it looks like in action. Now that we know more about real-time marketing, let's review some examples.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101