Webbiquity

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. Measurement remains problematic. The CMO Survey ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Brightedge

MAY 16, 2021

Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

OCTOBER 23, 2014

Swift launched the countdown on October 14 with the promise of revealing one set of lyrics per album track daily, each in a unique image with some level of personalization, either to the song, or where Swift is at the moment (e.g. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Track 11 #1989lyrics.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. Indeed only 14% of clients say ‘using sophisticated research techniques’ is very important. Or as the 2014 GRIT report says “we need to steal a few plays from the consultancy industry”.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Hubspot

DECEMBER 17, 2014

Enjoy perusing the best of what 2014''s infographics had to offer, ranked in no particular order (except for #1 -- I love #1). 7) 2014 Regulatory Climate Index, by U.S. 11) Gender Map, by Two-N. 14) Distance to Mars, by David Paliwoda & Jesse Williams. 2) A Ranking of Rappers by Size of Vocabulary , by Matt Daniels.

Best Practices 28

Best Practices Acquisitions Interactive Marketing Paid Search Agency 28

Webbiquity

MARCH 1, 2016

Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of total marketing budgets. In 2014, 37% of consumers said they would leave a Web site to buy a product from a competitor if that Web site failed to load quickly; in 2015, that number fell to 34%. Content Marketer ).

SEM 100

SEM Paid Content Stats SEO 100

Hubspot

NOVEMBER 8, 2023

In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Editor's note: This article was originally published February 2014 and has since been updated for comprehensiveness. Transitioning into a leadership role requires a whole new set of skills and strategies.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

Hubspot

JULY 7, 2020

At 14, I didn't exactly know what that meant. After 9/11, the New York Stock Exchange closed for four days , the first time that had happened since World War I. Interestingly, in 2014, Citigroup had grown in assets, making it one of the only banks to have grown since the 2008 recession.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Webbiquity

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( ROI is still tough to measure.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Entrepreneur Interview Series #11: Michael McCarthy, Inkit. Anyway, James, let’s jump into it here. The Product.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Webbiquity

MARCH 8, 2016

billion in 2014 to $313.42 Only 30% of B2B marketers said their organizations are effective at content marketing in 2015, down 8% from 2014. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: billion (+116%) by 2019 ( MediaPost ). MarketingProfs ). Marketing Think ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Katie Moussouris. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Follow him on Twitter too.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Onalytica B2B

NOVEMBER 18, 2015

Mummy From The Heart… 14. times higher in H1 2015 than the overall average in full-year 2014. ChelseaMamma. ChelseaMamma. KiddyCharts. KiddyCharts. Ohsoamelia_blog. Oh So Amelia. TheRealSupermum. The Real Super Mum. clairejustineo. clairejustineoxox. beckvalleybooks. Beck Valley Books. All Baby Advice. DownsSideUp. Downs Side Up.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Onalytica B2B

SEPTEMBER 3, 2015

times higher in H1 2015 than the overall average in full-year 2014. Nikhil Pahwa. TurnbullMalcolm. Malcolm Turnbull. ManuBaigorri. Manuel Baigorri. Ezio Mauro. MattCampbel. Matthew Campbell. Mónica Aspe Bernal. Marc BRICE (MC Cob). ValaAfshar. Vala Afshar. DanishKh4n. Danish Khan. labboudles. MTN Uganda. ArnetOnline. ArnetOnline. ET Telecom.

PageRank 100

PageRank Branding Brand Identity Lead Scoring 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. And only 34% use Pinterest, 22% Instagram, 22% Vimeo, 15% StumbleUpon, and 14% Tumblr. The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp. TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. ( But they make up 11% of the workforce in B2B services. ( But they make up 11% of the workforce in B2B services. ( billion in 2014. The CMO Survey ). The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 23, 2015

In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 Mobile accounts for 11% of the total. Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. MarketingProfs ). MarketingProfs ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. However, only 11% actually own the customer profit and loss (P&L) results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — 11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL She offers great advice on DIY design and visual marketing. How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Onalytica B2B

MARCH 23, 2016

We spoke to Hayley (TPB) (#7), Shannon Wilson (#10), Sarah Wong (#11), Em Sheldon (#18) and Charlee (#20). times higher in H1 2015 than the overall average in full-year 2014. WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging. LizaPrideaux. Liza Prideaux.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Davis (#3), Jeffrey bradbury (#9), Jaime Casap (#14), Mike Tholfsen (#15), Mark Anderson (#16), Kerry Gallagher (#17) and Shelly Sanchez Terrell (#20). Funding for edtech companies is booming. MAPPING THE COMMUNITY. E_Sheninger.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Katie Moussouris. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Follow him on Twitter too.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Sprout Social

APRIL 19, 2019

In 2014, it was noted to be 7% while it was 14% in 2017. They noted that of the number of monthly active users they release, 3–4% of the profiles are fake. That’s about 88 million accounts that were removed. The fake account number has changed throughout the years. Its viewership is up to 8 billion views a day.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 We spoke to Daniel Corey (#2), Rob Crasco (#5), Sanem Avcil (#10), Bob O’Donnell (#14) and Brennan Spiegel (#15). TechCrunch. tipatat@GDC. The VR Fund. Sanemavcil. Sanem Avcil. PoliteHelp.

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

Marketing Insider Group

DECEMBER 16, 2013

With almost 200,000 pageviews, this is one of the biggest trends in marketing in 2014! 170,000+ Pageviews, I think this is one of the biggest topics of 2014. The Plateau Effect: Why People Get Stuck…and How to Break Through from ThePlateauEffect. 50 Customer Service Quotes You Need to Hang In Your Office from Desk.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Hubspot

JUNE 6, 2022

Editor's note: This post was originally published in October 2014 and has been updated for comprehensiveness and accuracy. You don't want to overwhelm your prospect with overly aggressive contact or inundate them with too many sales emails. The Company's Google Results. Looking at a company's Glassdoor page reveals a few important details.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Nearly 30,000 students have taken that course, which totals one hour and 11 minutes. Widen: Online courses bring higher customer retention rate.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Get more leads and opps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Content Marketing World is in Cleveland, OH September 8-11 this year and they expect as many as 3,500 people at this 5th annual Content Marketing World. I know I missed a few each time. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

SnapApp

APRIL 18, 2016

in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. 81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014—and 8% of large enterprises expect to add one in the next 24 months. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Convince & Convert

DECEMBER 28, 2015

Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial right here. For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit. Record the Show . A nice touch, I think.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. times higher in H1 2015 than the overall average in full-year 2014. Eileen Burbidge.

PageRank 60

PageRank Branding Brand Identity Marketing Management 60

Martech Advisor

DECEMBER 19, 2019

The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. The 2014 campaign raised $115 million, with 2.4 — Coca-Cola GB (@CocaCola_GB) July 11, 2019. Twitter Moments is also a great alternative to showcase featured content. Create a Domino Effect a.k.a. million videos uploads on Facebook.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Biznology

NOVEMBER 17, 2014

Recently, Tom Friedman wrote an article in the NY Times (11/5/14) entitled “The World is Fast,” which referred to the 3 biggest forces on the planet and how they present enormous challenges to humanity.The forces are: (1) the geo-economical impact of globalization, (2) the ecological disasters looming from mother nature (e.g.

Trends 80

Trends Brand Identity Branding Planning 80

Hubspot

DECEMBER 9, 2014

November 29, 2014. December 7, 2014. Image from WeKnowMemes. Image from JoyReactor. Image from Bakersfield College Writing Center. Image from Dump a Day. This door is alarmed!" funny pic.twitter.com/LqP9gJVhos — Grammarly (@Grammarly). Image from Wrong Hands. Image from Odd Loves Company. Image from Tumblr. Image from Bilinguish.

Paid Search Agency 28

Paid Search Agency Features Ads Content 28

Convince & Convert

FEBRUARY 3, 2015

Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial right here. For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit. A nice touch, I think.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Webbiquity

FEBRUARY 23, 2016

Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. Just 28% of Internet users say they use only one social networking site. But of those users, 79% are on Facebook. ( Pew Research ). What used to be a secondary means of using social media is now the first choice. Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100