Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Related Resources: Lead Gen Summit 2013: September 30 – October 3, San Francisco.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. from the previous time period in 2013.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. Strategy #FutureOfMarketing'

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Travel Social Media Basics: Do Your Research. Find Your Inspiration.

Social Media 90

Social Media Class Word of Mouth Media 90

B2B Marketing Directions

APRIL 10, 2016

In 2013, there were about 5.78 So, how are these millions of small businesses marketing their products or services? What marketing tactics are they using, and what marketing technologies have they adopted? What marketing tactics are they using, and what marketing technologies have they adopted?

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. M: Do you think that marketers are paying enough attention to mobile in their social strategies? .

Social Networks 48

Social Networks Social Media Conference Curation 48

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 58

Twitter Facebook Mobile Advertising Advertising Agencies 58

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), Furthermore, 70% of U.S.

Twitter 28

Twitter Planning Marketing Management Template 28

Content Standard

JULY 13, 2016

Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine. News discovery figures pretty heavily on multiple social networks, not just Facebook. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Biznology

JANUARY 12, 2012

But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? I happen to have one right here.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. of Fortune 500 CEOs on Twitter. 2) Room for (Major) Error.

Social Media 28

Social Media Media PR Social Networks 28

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. What were once standalone websites and online chat services; are now advertising spaces and business opportunities. In 2003, social networking website MySpace was launched.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 67

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 67

Hubspot

OCTOBER 9, 2015

The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. billion in 2013. 2) Social Sharing.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

DECEMBER 20, 2011

Oh good, another social network/website/app thingy. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users.

Outgrow 28

Outgrow Social Networks Buzz Inbound Marketing 28

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). Let''s dive right in to the marketing stories you might have missed this week so you can play catch-up (hehe. Read more at Marketing Land. Read the full story on The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

SEPTEMBER 7, 2013

They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. The 2013 report was no exception. The number one action -- identified by 50% of the Millennials -- taken on your website is to connect with you on social media.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The social media role, so far.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. 2) Mobile-Only Facebook Ads.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

APRIL 7, 2014

Most of us think of hackers as ominous entities tapping furiously at a keyboard as they break down the sophisiticated defenses of banks, data centers, and social networks. URL shortener to track their clicks inside of our social media marketing tools. Ever try calling Gmail''s customer service?

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Convince & Convert

MAY 7, 2014

Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.” The percentage of Americans who use Twitter rose from 15% to 16% last year , while Facebook’s growth appears to have stalled for the time being, remaining at 2013′s 58% figure.

Statistics 166

Statistics Broadcasting Twitter Press 166

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 2) Offer Customer Service Around the Clock. Another way to offer customer service 24/7 is by integrating a chatbot.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Hubspot

MARCH 30, 2020

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Because of its global audience, brands that are looking to market internationally are able to leverage WhatsApp, as well as global social networks, and paid advertising campaigns.

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Planning 100

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. Search Marketing. Create an editorial calendar.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Contently

FEBRUARY 1, 2019

According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. What do all those services have in common?

Ethics 168

Ethics Youtube Paid Search Agency Social Media 168

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.

Template 101

Template CMS Development Domain Buyer Personas 101

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. There’s a widespread need for new SaaS ideas and solutions to fill existing and emerging gaps in B2B service provision.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Buffer

JANUARY 2, 2019

But in order to be able to capitalize on this and everything else social media has to offer, you have to know what’s coming! Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Let’s dive in!

Social Media 111

Social Media Trends Marketing AI Media 111