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9 Email Marketers Explain Why Nobody Opens Your Emails

Hubspot

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. 2) Not Optimizing for Mobile. In fact, in 2013, over 50% of all emails were opened on mobile. Spam is a moving target, as are the efforts of service providers to cut down on spam.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: comScore ).

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% Contrary to rumor, email is not dead. from 45.9%

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B2B Email Marketing: Batch and blast, mobile and other challenges

markempa

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. billion in 2013. What are they?

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10 Ways to Segment Your Donors to Improve Fundraising Effectiveness

Hubspot

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " You can also save time and money by segmenting donors based on their preferred communication method.