KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior.

Link Building 120

Link Building Tactics Ad Building B2B 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. SMX East 2013 – October 1st-3rd – New York, NY.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Writing on the Web

FEBRUARY 19, 2014

But ten years later, there are a lot of ways to spread your word and publish quality content online. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Marketing is not the only reason companies can get value from blogging. Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow. Photo via Flickr.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Half of LinkedIn’s visitors access the site via mobile device. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

OCTOBER 11, 2018

Say one of your top posts, which covers LinkedIn advertising, is from 2013. For content used during the sales process, make sure all brand messaging and product information is current. Also, make sure to refresh top-performing legacy content to maximize SEO value. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. By Jessie Biele.

Planning 48

Planning Content Marketing Work Management Blogger 48

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Webbiquity

SEPTEMBER 9, 2013

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. In early 2013, Google devalued general directory links for search rankings. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hinge Marketing

JANUARY 14, 2015

SEE ALSO: The Art of Advanced Email Marketing: A/B Testing Right message, right audience, right time For professional services firms, email marketing is all about getting the right content in front of the right audience at the right time. According to a study by Litmus in December 2013, 51% of email opens take place on mobile devices.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Hinge Marketing

AUGUST 1, 2014

Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. For more insights on online marketing, download our free book Online Marketing for Professional Services. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

LeadSquared

OCTOBER 23, 2016

Social Media Marketing Strategy FAQ: 1. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. Any tips on social media marketing strategy for B2B brands? Find more tips on online marketing for B2B brands here.). LinkedIn: 9.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hinge Marketing

SEPTEMBER 9, 2013

Charlie ranks his blog as his most important online marketing tool, providing updates several times a week. Charlie spreads his content through a variety of social media channels, citing LinkedIn and Twitter as the most valuable for his audience. Public Speaking. Social Media.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 48

Hubspot

JUNE 14, 2013

. -- this time drawing on data from HubSpot’s 2013 State of Inbound Europe Report 2013 , along with what our clients have experienced. 1) Inbound marketing is growing just as quickly in Europe as in the U.S. 2) Inbound marketing enjoys slightly higher internal support in Europe than it does in the U.S. counterparts.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

KoMarketing Associates

DECEMBER 30, 2019

5 Essential Daily SEO Tasks for B2B Marketing in 2019. 10 Tips To Successfully Manage Your Company Page On LinkedIn. 10 Marketing Automation Trends That Will Shape 2019. Connect with us on Twitter or LinkedIn to let us know. Our Favorite Posts & Articles from 2018 , 2017 , 2016 , 2015 , 2014 , 2013 , and 2012.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

TrustRadius Marketing

JUNE 28, 2018

You can check them in the ad reports, the ad statistics API, and Atlas’ outreach and campaign reports (the ad tech platform Facebook acquired from Microsoft in 2013). The post The Online Marketing Guide for B2C Facebook Ads appeared first on TrustRadius Buyer Blog.

Paid Search Agency 53

Paid Search Agency Facebook Online Marketing Ads 53

Webbiquity

JANUARY 21, 2014

To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. ” How To Socialize An Event by LinkedIn. ** 5 STARS. 20 Quick-Win Tactics For Building A New Social Media Presence by Marketing Land. ” Social Media Policy Development Guides.

Social Media 100

Social Media Social Marketing Tips Media 100

SnapApp

NOVEMBER 5, 2012

This art, more commonly known as content marketing, makes prospects feel a sense of involvement with a brand - as opposed to being targeted for a transaction. So Interactive Content Can Foster Involvement: Little by little, content marketing is moving away from ego-centric performance indicators like likes, shares, comments, tweets, etc.

Interactive Marketing 48

Interactive Marketing Marketing Report B2B Marketing Content Marketing 48

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

KoMarketing Associates

JANUARY 13, 2015

Examples: Optimize Your LinkedIn Profile With These 10 Key Elements. Examples: The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation. LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences. 20 Tools We are Thankful for as B2B Online Marketers.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Hinge Marketing

DECEMBER 29, 2015

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. Marketing automation tools are just too complicated. Automation tools just work online. Marketing automation is just a trendy fad.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

KoMarketing Associates

MAY 19, 2014

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Lastly, don’t forget that you’re potential link partners have people powering their sites and online platforms. But don’t just connect to the individual.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JUNE 6, 2014

3) LinkedIn Events. The idea behind the LinkedIn Events application, which was shut down in 2012, makes total sense: Professionals want to know where other professionals are networking and what conferences they''re going to. In August 2013, Facebook announced changes to the algorithm that could accommodate its huge user base.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

KoMarketing Associates

JANUARY 24, 2017

For online marketers, this means that the use of natural language in page tagging and on-page content will be essential for search engine optimization. When thinking about engagement in online marketing, we typically think of a click; however, chatbots take engagement to the next level with an interactive conversation.

Organization 120

Organization SEO Practices Best Practices 120

Magisto

MAY 13, 2019

We are about to explore the incredible ways professional images are used in marketing material. Whether you’re posting a story on your blog, LinkedIn, Twitter, YouTube, or Facebook you will want to come out swinging with the most engaging multimedia content. There is an image in your mind’s eye right now! Little Visuals.

Best Practices 75

Best Practices Copyright Click Rate Work Management 75

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

Social Media 100

Social Media Social Marketing Work Management Media 100

KoMarketing Associates

JULY 6, 2017

This white paper from Sprinklr has insight from known experts like Joe Pulizzi, Jason Miller, and Michael Brenner and focuses on Content Marketing Best Practices. Additionally, LinkedIn put together The Sophisticated Marketer’s Guide to Content Marketing , which tackles the difficult issue of content over-saturation online.

Resources 124

Resources Top of Funnel Content Paper 124