Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular?

Statistics 100

Statistics SMB Content Marketing Planning 100

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

JANUARY 7, 2014

billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever. What other tools and resources are most valuable for keyword research?

Keywords 100

Keywords Research SEO Google 100

Martech

APRIL 18, 2024

How long do you need to archive the information? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Below, I outline the major LLMs on the market, their primary uses and the pricing information available. Desired outputs. Do the results need to be exportable?

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. “With podcasting, my competition is not other research companies. Edison Research.

Research 90

Research Paid Search Agency Business Sample 90

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

AUGUST 27, 2013

We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. The Research Methods Behind the Madness. We only analyzed images published to the Timeline from January 1 to June 31 2013. New Research: Do Pictures of People Increase Facebook Engagement?

Facebook 164

Facebook Research Work Management Case Studies 164

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Did we miss an important or mission-critical piece of research?

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook. Where are they researching products or services? Are they only searching in Google?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

DAGMAR Marketing

NOVEMBER 30, 2023

For advertisers , the data received from third-party cookies are golden nuggets of information required to unlock more effective communication with potential prospects. 2013 – Safari and Firefox web browsers begin to block third-party cookies. Zero-party data is information that is provided to a business directly from the user.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hinge Marketing

APRIL 30, 2020

In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. Nearly 1 in 5 buyers today look for firms to address their key challenges through online search – an 11% increase from 2013. 2 – Marketing teams have stronger skills in social media, research & and SEO.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Research Keywords Effectively. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Your digital marketing agency is responsible for ensuring that your website is fully optimised and is being seen and used by the right people.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Biznology

JUNE 2, 2021

My objective is to research, validate, and share a series of articles that explore promising new opportunities arising from the changes taking place in the entertainment industry and report the new ways of dealing with them. Whatever the actuality, information is increasing at an extraordinary rate. IndustryTap.com, (April 19, 2013).

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” eMarketer ). Marketing Charts ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 20, 2013

Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. — Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). This one is simple — use audience feedback to inspire, improve and inform your content marketing strategy. Positions you as current and up-to-date. Key Takeaways.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

The ROI Guy

JANUARY 7, 2014

Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. Here''s a round-up of the top 3 research findings and important advice to help you drive success in the New Year: Sales Revenue Growth for 2014? How well prepared are you to meet your 2014 sales and marketing goals?

Research 40

Research Forrester Gartner Sales Cycle 40

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DiscoverOrg

MAY 2, 2019

Chief Information Officer. Further, in the CEO role, that increase jumps to almost 86%: That seems like a lot – until you consider that just 7% of CEOs of F1000 companies were women in 2013; at just 13% today, there’s still clearly a long way to go. Information Technology. Chief Financial Officer. Chief Revenue Officer.

Enterprise Management 120

Enterprise Management Work Management Case Studies Startups 120

Zoominfo

APRIL 16, 2018

According to Keenan’s website, the 21 st Century has ushered in the information age, and with it a new set of rules for success. Keenan explains this philosophy best ( source ): “Turning your organization into a teaching organization means providing your salespeople with new customer-centric information. KeenanTakeover ”.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. B2B Email Marketing – 2013 Statistics. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Hinge Marketing

NOVEMBER 10, 2022

To help you understand and navigate the new landscape, the Hinge Research Institute has released its 4 th edition of Inside the Buyer’s Brain: AEC Industry. About the Research. This year, the AEC industry saw an important shift in the way buyers search for information on business-related topics. How do you make sense of it all?

Peer-to-peer 19

Peer-to-peer Research Terms and Conditions Lead Scoring 19

Sword and the Script | B2B

NOVEMBER 23, 2021

Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off. The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing. Thought leadership is more important than ever in B2B.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? According to a recent DestinationCRM article: The average sales rep spends 24% of his time preparing for sales calls, 82% of sales reps are challenged by the amount of information available and the time it took to wade through it all, 15 different data sources were leveraged in the sales call preparation.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

markempa

APRIL 28, 2014

But it’s what you do with that gathered information that makes the biggest difference. In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. While each industry will vary, research has found four key milestones most lead nurturing processes have in common.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 1, 2014

Other ideas Matt Cutts talks about in this video are controversy (not recommended on a regular basis), productive community participation (like answering questions), and original research. Created: May 29, 2013. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: November 25, 2013.

Link Building 120

Link Building Paid Content Google Advertorials 120

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Do a bit of research and add the name of the CEO of each potential company you want to reach to your list. Sponsored InMail. Beef up Your Profile.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. While word of mouth remains the top search method for gathering business-related information, its dominant position is slipping. Why This Study Is Needed.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115