Marketing Insider Group

FEBRUARY 26, 2014

As part of that process, I am always collecting examples and new ideas of content marketing. I have already published some of my favorite slideshares and best videos from brands as examples. But here’s a few more examples of content I wish we created, gathered with the help of my team. Maersk on Facebook. Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Biznology

JUNE 2, 2021

ZOOM, as one example of a cobotic tool, has boomed and grown from 30 million to more than 300 million users since the pandemic began. For example, frequent theater-going has been significantly replaced by streaming-enabled binge-watching. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Martech

APRIL 18, 2024

Available resources. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. What does your business need to do with AI? What’s your budget? Target users.

Marketing AI 129

Marketing AI Paid Search Agency Generation Enterprise Management 129

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Patagonia is a wonderful example of slow content online.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Zoominfo

MAY 15, 2020

For example, in nonprofits & organizations women make up 56% of the workforce and 41% of CEOs are female. After an initial stint at CH2M, she ended up at Tyco’s Earth Tech division as senior vice president of global facilities before returning to CH2M and eventually ascending to CEO in 2013. percent compared with 8.4%

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. For example, Instagram and TikTok are becoming the first choice for search with younger users.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

markempa

JUNE 24, 2013

I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. One of my favorite examples of small optimization tests is changing the copy of a call-to-action button or where it appears on the page. Related Resources: Lead Gen Summit 2013, Sept.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Zoominfo

MAY 15, 2020

For example, in nonprofit organizations women make up 56% of the workforce and 41% of the CEOs, while in the insurance industry, women make up 55% of the workforce but only 15% of CEOs are female. For example, in human resources departments, ZoomInfo’s data indicates that 66% of the overall roster is female and 64% of all managers are women.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

markempa

DECEMBER 16, 2013

Use your knowledge resources. I have to confess: I began 2013 feeling behind. Here’s just one example: We wanted to learn how to structure a voicemail to attract the highest rate of callbacks. What lead gen and life lessons did you learn in 2013? Related Resources. I’d love to hear about them.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Contently

SEPTEMBER 1, 2016

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2. .”

Cable 113

Cable Bundling Television marketing Amazon 113

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. Trade shows are another great example: They cost a lot of money, but when I finally made the investment four years into starting the business, it doubled our sales.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

markempa

NOVEMBER 5, 2012

EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your campaigns and budgets for 2013.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

KoMarketing Associates

JULY 1, 2014

Examples include conversational search and more specific brand / name-based queries. This video defines what the framework of what constitutes a paid link, including the obvious (like outright solicitation) and not so obvious examples like paid endorsements, gifts versus loans, and other questionable compensation or exchange scenarios.

Link Building 120

Link Building Paid Content Google Advertorials 120

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. These databases of resumes are a great resource for recruiters and headhunters. For example, Twitter’s advanced search option allows you to search for keywords and phrases within a given location. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. These databases of resumes are a great resource for recruiters and headhunters. For example, Twitter’s advanced search option allows you to search for keywords and phrases within a given location. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Today, data is one of the most valuable assets a company can have. Data is also the lifeblood of the greatest technological innovations of our times.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter.

Business 100

Business Social Media Content Act-On 100

Content Standard

SEPTEMBER 19, 2023

OpenAI, for example, just announced its forthcoming ChatGPT Enterprise, which has been under development for less than a year. Skyword’s AI-powered content engine ATOMM , for example, ensures your proprietary information is never stored, exposed, or used in AI training models. Except…they didn’t.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

BenchmarkONE

JULY 20, 2022

That’s why we’ve assembled 16 real-deal thought leaders that are great resources. Her strategies for building a following and creating thought leadership content are a great resource for any small business owner. If you’re looking to be an influencer within your niche, Dorie Clark is the perfect example to emulate. Mari Smith.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JULY 29, 2021

For example, Shopify, a Northpass customer is very invested in teaching their merchants – their customers, essentially – on how to use Shopify’s tools and products, but also on how to be a successful merchant online. The idea for what became Northpass occurred to Cornwell around 2013 when he was working for a SaaS company.

Education 126

Education Advertising Agencies Paid Search Agency Work Management 126

Zoominfo

APRIL 16, 2018

We’ll let this example speak for itself. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. A Sales Guy U is the place on the web for the best sales and sales leadership resources—Keg stands optional.”. KeenanTakeover ”.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Video Marketing Resources You Should Subscribe To. top video marketing resources you should subscribe to today. Magnet Media is a great resource for learning more about storytelling in general.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. For example, let’s say a customer has added items to their cart but still needs to complete their purchase. Another example is a welcome email. How To Setup an Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

SnapApp

OCTOBER 24, 2013

Content marketers are consistently being asked to create a lot, in a short period of time, and with limited resources. For example, she or he downloads a white paper and then watches a webinar while providing contact info to view each. Their bandwidth is at a minimum. Trouble Measuring ROI.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? We’ll get back to analyzing specific examples later. The famous Oreo tweet from above is a great example. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

KoMarketing Associates

NOVEMBER 14, 2017

From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. Note: Some of the links included below are resources in Mandarin. For example, when we search for Cisco , there were 739 questions about this topic and 19,000 people are following. Large User Base.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

flux.la

MARCH 25, 2021

But 2020 will stand as an example of how much money online casino activity can bring in for states. turns a business into a resource. Provide Resources for Beginners. Online businesses and websites dealing with new concepts or products do well when they provide explanations and resources. Celebrate Winners.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Helpful Resources. Helpful Resources. Helpful Resources. How often they are using their apps.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Examples include: References to organizations, memberships, and industry affiliations. RavenTools.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

seo.co

FEBRUARY 10, 2021

For example, in 2013, charitable organization Oxfam created an ad called “The Bitter Taste of Sugar” that parodied an ad for Coca-Cola Zero in an attempt to criticize Coca-Cola’s unsustainable business practices. For example, let’s say you sell boat insurance. For example, it’s not enough to write about the brand generically.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

EveryoneSocial

APRIL 21, 2022

It fosters an environment of continuous learning because employees have access to resources, training, and educational opportunities. Encourage them to experiment with new processes and ideas, allow them to use company time and resources to explore these, and invite them to be creative and express their personalities.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Work Management Training 52

Content Standard

DECEMBER 4, 2017

It’s much more useful to define thought leadership narrowly by looking at the most salient characteristics of examples that are incontrovertibly thought leadership—think Mary Meeker’s annual Internet trends report, or the best of McKinsey Quarterly , or HBR cover stories. It’s proprietary. It’s well researched.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. For example, through testing, Jon Ciampi, Vice President Marketing, Business Development & Corporate Development, CRC Health, learned his customers craved trust, not luxury. How important is value prop testing?

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120