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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. For example, if your Mexican subdomain is mx.domain.com, the meta tags you add to each blog post belonging to this subdomain will be in order to designate your web page as meant for Spanish speakers in Mexico. A Country Subdomain Before the gTLD.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test-North America 18 to 24-female." Call-to-Action (CTA).

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International SEO 101: Which Domain Structure Should You Use?

Hubspot

For example, if your domain is domain.com , you would add a folder called domain.com/german/ to target German language speakers or domain.com/uk/ to target U.K. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. For example, a Canadian site would be domain.ca and a Mexican site would be domain.mx.

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Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Hubspot

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. That’s ultimately what they’re looking for, a resource to assist in their decision-making process. Email Blasts to Purchased Lists.

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10 Ways to Segment Your Donors to Improve Fundraising Effectiveness

Hubspot

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " You could also use The Millennial Impact Research from Achieve as a helpful resource. 6) Affiliation. 7) Entity Type.

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

Hubspot

The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." I’ve found that each tweet gets approximately the same amount of clickthroughs. Conclusion.