SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Video Marketing Resources You Should Subscribe To. top video marketing resources you should subscribe to today. Magnet Media is a great resource for learning more about storytelling in general.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements.

B2B 52

B2B Work Management Class Marketing Management 52

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

SmartBug Media

NOVEMBER 7, 2019

Build customer personas. If you're reading this and don't have your customer personas established, stop everything—yes, really—and focus on this. You should have a solid of understanding of who your best customers are, what triggers their interests, and how they measure success or a problem solved. No prospect is truly the same.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Marketing Insider Group

MARCH 5, 2014

Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013. Content Marketing'

Content 100

Content Gartner Barriers Paid Search Agency 100

SnapApp

FEBRUARY 7, 2017

So instead of bringing you yet another “5 billion examples of Valentine’s Day marketing” post, I’m going to show you three specific examples that really worked, open them up, and show you why they worked. The company published this heartfelt slide deck on SlideShare , and as of this writing it has garnered almost 76,500 views.

Campaigns 48

Campaigns Lead Scoring Lead Ranking Top of Funnel 48

nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives.

Communities 58

Communities Content Paid Search Agency Lead Ranking 58

Hubspot

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. Also customize your chat emoji, color and more! But, on the night of Valentine's Day, Burger King customers can buy an adult meal with an "adult toy.". February 9, 2013.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media.

Social Media 90

Social Media Class Word of Mouth Media 90

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. are all acceptable while “UnitedK” or “GrBr” would not be.

SEO 100

SEO Marketing Websites Optimization Domain 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. For example: Newsletter sign-ups. Measuring Social Media ROI.

Social Media 93

Social Media Media Business Social Networks 93

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our clients build and customize their campaigns with no coding skills required. Easy campaign customization. Precise targeting and trigger settings.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Litmus

AUGUST 22, 2023

Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts in email Web fonts vs. web safe fonts You can do live text in two ways—web safe fonts and web fonts. So the font rendered will be Verdana.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Brands vs Ads.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

DECEMBER 10, 2015

As our 2014 Digital Publishing Benchmarks Report points out , digital media companies are operating in a volatile time of transition and discovery. Publishers know that ad revenues are on the decline, and they’re experimenting with new monetization channels like sponsored content, webinars, and courses. The biggest challenge?

eCommerce 28

eCommerce Business Multi-Channel Top of Funnel 28

Content Standard

JULY 13, 2016

How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Going In-House.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Content Standard

JULY 2, 2016

For the Mid-Autumn Festival in 2014, for example, Kate Spade took advantage of the various gaming capabilities within the WeChat app, allowing users to partake in a sky lantern-flying game. This is a great example of Pepsi knowing its audience, as Chinese users tend to prefer audio over text because it’s less time-consuming to produce.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Hubspot

NOVEMBER 12, 2019

Examples of Successful Inclusive Marketing. One example of P&G's inclusive commercials is a 2018 Emmy-winning ad called "The Talk.". For example, one mother tells her son, "There are some people who think you don't deserve the same privileges just because of what you look like. Procter & Gamble. It's not fair.

Paid Search Agency 72

Paid Search Agency Brand Identity Branding Advertising Agencies 72

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Hubspot

MARCH 22, 2016

But just because they're important doesn't mean we all have a professional designer at our disposal -- whether due to budget limitations, resource restrictions, or just lack of design skills. That's why we created 50 free call-to-action (CTA) templates in PowerPoint for you to customize and use. Download it now and follow along.

Template 0

Template Design Sample Lead Ranking 0

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Let me give you an example … email. My written desire was to have 100 paying customers by the end of 2009.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Contify

NOVEMBER 18, 2018

For example, not long ago, I needed to learn more about search engine optimization (SEO). For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’. For example, when I search Google for SEO, I don’t get any Korean celebrity news.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hinge Marketing

JANUARY 26, 2016

Rainmakers increase their expertise visible online by publishing educational content and becoming known for their proficiency in a market or discipline. For example, in 2013, the AIA DC Chapter developed a program that helps train and nurture the next generation of leaders. Additional Resources.

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48

Hubspot

FEBRUARY 20, 2015

There''s even a gluten-free Girl Scout cookie , which received very high approval ratings during its pilot year in 2013-2014 and is now sold countrywide. Take Starbucks, for example, which bought Evolution Fresh for $30 million in 2011 in an effort to enter the health and wellness industry. Lip gloss, watch & Coffee Cashew.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. IBM Security Learns What it Takes to Be a News Publisher: Tom Kendall and Pam Jones. However, the content space is noisy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

KoMarketing Associates

JULY 6, 2017

Many white papers also include exclusive data and survey results that aren’t found anywhere else, based on the publisher’s own research and experience. When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. Content Marketing in Specific Industries.

Resources 124

Resources Top of Funnel Content Paper 124

Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example).

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Contify

JANUARY 16, 2018

For example, not long ago, I needed to learn more about search engine optimization (SEO). For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’. For example, when I search Google for SEO, I don’t get any Korean celebrity news.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Brainrider

OCTOBER 11, 2012

Two newer program types worth testing include inbound marketing and social publishing. Inbound marketing & social publishing. Here are seven inbound marketing and social publishing ideas worth testing: Develop and publish better content by targeting what your customer is looking for at each stage of their decision process.

Planning 40

Planning Marketing Plans Lead Ranking B2B Marketing 40

Hubspot

FEBRUARY 2, 2017

For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test-North America 18 to 24-female." If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28