KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Questions to consider asking: Where are your customers searching for information? The John Deere MachineFinder Twitter account for example uses hashtags like #Deere, #Tractor, and #Planting.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 18, 2013

Clean Up Site Architecture. The first session of Day 1 was the “Periodic Table of SEO Ranking Factors” and Jenny Halasz gave a very good presentation about the importance of sound site structure. You only have a limited crawl budget (or the amount of times a search engine spends crawling your site).

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

ConvertKit

OCTOBER 21, 2020

5 inspiring email newsletter examples from creators. #1: What’s worse: much of the advice and newsletter examples out there are only applicable to brands—brands with dedicated design teams, professional copywriters, and far bigger marketing budgets. Dense Discovery is a great example of this. Jump ahead. Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Hubspot

APRIL 19, 2018

Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find -- and display -- some other piece of information that’s associated with that value. VLOOKUP Example. Take the VLOOKUP example above. How Does VLOOKUP Work? Unique identifiers.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. For example, are you generating leads from your website? Recent data show that 66% of all site visits come from mobile. So, they were a main driver in pushing us towards a mobile-first society. Quality, Clear Content.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

seo.co

OCTOBER 4, 2021

Optimize your site with location-based keywords. For example, if your homepage’s title tag currently reads “Unique coffee shop,” change it to read “City, State unique coffee shop” or something similar. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Content Standard

JANUARY 23, 2018

Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer? Actually, yes. Image attribution: Brooke Cagle.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

JULY 1, 2014

Does Google Use Data From Social Sites in Ranking? Are Pages From Social Media Sites Ranked Differently? Should I Be Worried If A Couple Of Sites That I Don’t Want To Be Associated With Are Linking To Me? If A Site Linking To Mine Gets Caught Selling Links, What Happens To My Site? Created: May 29, 2013.

Link Building 120

Link Building Paid Content Google Advertorials 120

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. For example, you could use video to tell the story of a resident and their journey to find a home at your senior living facility. This is especially true if you already have video content available on your site.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. For example, perhaps a visitor has just downloaded a vendor comparison on your website. For example, you can include text like this: “Thank you for your interest in a free demo.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

seo.co

DECEMBER 19, 2021

So for our “desktop PC cases” example, if it finds a high keyword density of “desktop PC cases” then it knows to expect high densities of other related terms (LSI terms), like: ATX, cooling, power supply, motherboard, gaming case, custom case, etc… Source: [link]. Take this blog post, for example.

Optimization 115

Optimization Keywords SERP SEO 115

Adobe Experience Cloud Blog

OCTOBER 12, 2017

of clicks lead to a recovered purchase back on site. Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. According to Ometria, around 44.1% of all cart abandonment emails are opened, 11.6%

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

SmartBug Media

FEBRUARY 11, 2020

For example, your subscribers may prefer a one-column layout to a two-column layout, or they may prefer a certain color within your layout over another. Images: The number of images used, the kind of images used, and where they are placed are all great examples of factors you can A/B test with images. Content Testing. Is it current?

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. Here is an example of what the tweet looks like: Called a “Lead Generation Card”, marketers can now attach this application to any tweet that promotes an offer.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

seo.co

FEBRUARY 10, 2021

It also means you could lose a lot of traffic to another site just because you’re a rank away from the top. . For example, in 2013, charitable organization Oxfam created an ad called “The Bitter Taste of Sugar” that parodied an ad for Coca-Cola Zero in an attempt to criticize Coca-Cola’s unsustainable business practices.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . Let’s dive into some other examples, look at their overall interactive content strategy, and find some patterns within their approach. . 7 Examples of Interactive Content from New York Times. . Want to know an interesting fact? .

Content 102

Content Opt-out Word of Mouth Opt-in 102

SendX

MAY 30, 2019

Harry’s — as you’ll see shortly — is a ready example you want to emulate. Image Credit: VideoFruit No, Laura’s story isn’t a word-of-mouth example. You have three email campaign launchpads: Launching on your site Using on other people’s platforms Leveraging on your existing email list Let’s explore these campaign launchpads.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Vidyard

DECEMBER 29, 2014

Best Vine Videos: GE’s “6 Second Science” Short, engaging and informative. Best Guerilla Marketing with Video: TD’s “TD Thanks You” Gifting your customers in unusual ways has a pretty big impact – we saw that with WestJet’s Christmas miracle video in 2013. Did we forget any?

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

KoMarketing Associates

FEBRUARY 3, 2014

Product Listing Ads (PLAs), for example, highlight specific products and require the advertiser to connect a Google Merchant and AdWords account in order to create a new campaign. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. Screenshot taken 1/27/2014. free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

JANUARY 4, 2021

In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Google notifies the public when it updates its core algorithm , but it's notoriously secretive about this proprietary information. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Method and Metric

OCTOBER 2, 2019

Assuming your site is already optimized for search with Google, with some small simple changes, you can be a Bing & DDG superstar as well. Bing’s site security tool is also useful to help find any security risks missed by Google. Both Google and Bing love quality backlinks – other people’s sites that link to yours.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Brightedge

MAY 16, 2021

Download the site readiness checklist. Download a free site style guide checklist to help you communicate your message to more customers. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. Trade shows are another great example: They cost a lot of money, but when I finally made the investment four years into starting the business, it doubled our sales. But if it’s an informed risk (i.e.,

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

ClearVoice

JUNE 16, 2022

This takes us back to 2013 when Google first published about human search quality raters. Some examples are YMYL (Your Money or Your Life), PQ (Page Quality) rating, NM (Needs Met) rating, and, of course, E-A-T (Expertise, Authoritativeness, and Trustworthiness). It’s time to turn information into action.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Ask yourself, "Can a site design wait, or do I have reasons to use the budget on our site now?".

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Valasys

MARCH 4, 2020

Recently LinkedIn has made it easy for users to incorporate videos from sites like YouTube & Vimeo in the ‘About’ & ‘Experience’ sections of their profiles. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Digital B2B Marketing

NOVEMBER 21, 2013

On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. — Mike Volpe (@mvolpe) November 7, 2013. Twitter Traffic Is Significantly Understated. The impact is big.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100