Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. Want to know an interesting fact? .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Convince & Convert

OCTOBER 30, 2014

Being the savvy content marketer you are, you now set out to to bring an audience to that post. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. As you do more and more publishing of content, and posting on social media, you will improve.

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched. And it was an instant hit.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

illumin

SEPTEMBER 25, 2023

In 2007 to 2008 Twitter also introduced Promoted Tweets. Promoted Tweets changed the game, giving advertisers a subtle way to boost their own messaging while blending in with the rest of the site’s content. Instagram introduced its own advertising options in 2013, a full three years after the app first launched.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. “At that point, feedback was still overwhelmingly positive.”

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She is the Chief Content Officer at MarketingProfs.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Moz

NOVEMBER 9, 2020

The chart below shows what often happens when you don't update your content. Predictably, both rankings and traffic declined significantly. We decided to update the content. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. Time to update.

SEO 60

SEO Domain Keywords Traffic 60

Brightedge

JUNE 16, 2022

If you’re reeling from a drop in traffic, don’t worry. In other news, Google is showing rich video content on results pages, and has released guidance about using the correct data markup. Both of these developments present opportunities for traffic gains. If this doesn’t work, a content audit may be in order.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

If you’re reeling from a drop in traffic, don’t worry. In other news, Google is showing rich video content on results pages, and has released guidance about using the correct data markup. Both of these developments present opportunities for traffic gains. If this doesn’t work, a content audit may be in order.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. He proposes that the purpose of thought leadership is to craft and distribute content that improves others’ lives. . Dorie Clark. Ross Simmonds. Gary Vaynerchuk.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Nearly a decade later, Google is set to disable cookies on its Chrome browsers in 2023, affecting over 65% of internet traffic. Event promotion. First-party data has become increasingly important as third-party cookies are phased out.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Lattice

DECEMBER 28, 2015

From all of that, here are our top posts (based on traffic) on all things predictive marketing and sales. . It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. An oldie but a goodie!

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Convince & Convert

OCTOBER 21, 2014

The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. Kmart is one brand that made a splash with YouTube content long before it was mainstream. Taco Bell did a great job matching content to demographics with its Fiery Doritos Locos Tacos commercial featuring YouTube star Freddie Wong.

Youtube 157

Youtube Generation Tips Long Tail Marketing 157

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

FEBRUARY 12, 2020

The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal. This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. February 9, 2013. Love is in the air.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. Is this a content-focused or promotional email?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Promote blog posts on other marketing channels, like social and email. Setting Up a Blog Strategy.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

OCTOBER 30, 2012

Challenge them with new ideas and suggestions for how to increase traffic, boast engagement, and get and use feedback to their advantage. In fact, social media can play a role in multiple facets of marketing strategy , including branding, website traffic building, SEO, lead generation, and much more. You’ll thank yourself (maybe?)

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Rev

SEPTEMBER 2, 2019

In 2013, Google released their display ad network called AdSense. However, there would be a few setbacks for Google as other networks began to emerge at the same time coupled with the fact that AdSense began getting a bad rep because it cultivated trashy spam content that seemed extremely illegitimate. Programmatic Advertising Today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Anything else will distract potential leads from clicking through to your intended offer or content.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2013 to 55.8

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Drive traffic by becoming a one-stop-shop for the newly engaged. By now, you’ve probably heard something about Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. We’ll help you get started.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Content amplification will achieve optimal results if your brand’s marketing efforts are tied into the corresponding stage of the product life cycle.

Distribution 40

Distribution Merchandising Content Blogger 40