Customer Experience Matrix

APRIL 2, 2013

Revenue for 2012 is reported at $58.4 million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. million in 2012, or 59% of revenue. The S-1 also reports the company had 339 employees as of December 2012.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sources: Gartner downgrades 2013global IT spending forecast on currency shifts Gartner says 2013 will be aBetter Year for IT Spending Growth? Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. In 2012, initial rosy predictions of 3.7% Sources: • Gartner Forecasts 3.1% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. this year.

Gartner 40

Gartner Spending Marketing Prospects Sales Cycle 40

Customer Experience Matrix

OCTOBER 14, 2016

The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. At the other end of the process, machine learning builds predictive models to do things like estimate lifetime value and forecast campaign results. This isn't to say that Datorama lacks focus.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

readwrite

OCTOBER 26, 2010

As the report’s author, mobileSQUARED ‘s chief analyst Nick Lane notes, the upcoming 2012 London Olympics will be a catalyst for driving total mobile advertising revenues in these countries beyond the $1 billion mark. The post Report: 2012 London Olympics Will Spur Mobile Advertising in Europe appeared first on ReadWrite.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. Integrated users show much higher use of cost efficiency, sales, revenue, and forecasting metrics. It can have a great impact on revenue per sale by upselling customers and generating demand.

Lead Generation 48

Lead Generation Effectiveness Lead Ranking Lead Scoring 48

Crimson Marketing

OCTOBER 9, 2013

DeMers forecasts, “Businesses will increasingly be able to explain what content marketing is, how it aligns with their larger business goals, and why it’s important.” Social promotion has been on the rise since 2012. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Forbes ).

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Make sure you are keeping track of full lead life-cycle data through collecting, analyzing, predicting, forecasting, and management reporting. Productivity improvement.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Biznology

FEBRUARY 26, 2020

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. For Brazil, the continent’s largest economy, Accenture forecast that AI can boost the country’s 2035 GVA by U.S.$432 432 billion – which represents an increase of 0.9

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Tomorrow People

OCTOBER 4, 2012

Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. You probably don't even notice the ads these days. but not anymore.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

Crimson Marketing

OCTOBER 8, 2013

DeMers forecasts, “Businesses will increasingly be able to explain what content marketing is, how it aligns with their larger business goals, and why it’s important.” Social promotion has been on the rise since 2012. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Forbes ).

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Porch Group Media

AUGUST 23, 2022

Amazon launched the first media network in 2012 and since has dominated the space. And eMarketer forecasts that US Retail Media Networks will exceed $52 billion in ad sales by 2023. Fast forward to today and many players are now active, with new entrants continually entering the space.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

ViewPoint

APRIL 19, 2017

Mark Hunter – Mark said: “After 10+ years of working with companies and salespeople through my consulting work, I felt it was time to write my first book, " High-Profit Selling: Win the Sale Without Compromising on Price ", which released in 2012,” he shared with the group. Now my second book, " High-Profit Prospecting ", is available.

Conference 149

Conference PointClear Cold Calling Work Management 149

markempa

NOVEMBER 21, 2011

By benchmarking industry funnel conversion rates, SiriusDecisions provided B2B marketers with a powerful framework for evaluating their own conversion rates from one funnel stage to the next, identifying funnel leakage and best practices, and forecasting results. The problem with the SiriusDecisions model is one of language. .

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Content Marketing Institute

DECEMBER 12, 2017

Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. Why don’t you share it with us in the comments? 2018 Content Marketing Predictions from Content Marketing Institute. Curious about the accuracy of our past predictions?

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. I legitimately went blind after looking at this for an hour. The Content Marketing Investment Build Up. Methodology: Content Marketing Technology Startups Considered.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

NuSpark Consulting

APRIL 26, 2012

I’ll review and implement systems that will improve sales forecasting and conversion rates throughout the pipeline,” explains Donny. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Not getting enough leads or conversions? Let’s chat. .

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

ViewPoint

MAY 3, 2012

Stronger than the previous two, this ratio confirms that marketing is on target with delivery of qualified leads that convert to forecastable opportunities. Sales Forecast Created. Lead-to-Opportunity Conversions (MQLs-to-SQLs). Cost-Per-Opportunity (Cost-Per-SQL).

Cost per Lead 120

Cost per Lead Sales Qualified Leads Lead Ranking Lead Generation 120

B2B Marketing Directions

JANUARY 3, 2016

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that include forecasts of what will happen in marketing during the coming year. I tend to avoid making prognostications, but I feel confident in saying that content marketing will become more challenging in 2016.

Content Marketing 53

Content Marketing Gartner Content Forecasting 53

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4%

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. That means that less than 2% of households have truly cut the cord for live TV since 2012. Netflix currently has 55 million subscribers in the US and its own internal forecasts for the US show saturation between 60 and 90 million subscribers.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Integrated B2B

NOVEMBER 1, 2012

Here I cover one of the most important and fastest growing aspects of every forward thinking digital strategy in 2012: the mobile factor. Meaning that it probably will be safe to accept 2010 research from Gartner forecasting the number of global mobile connections to swell to 6.5 billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

6sense

DECEMBER 2, 2015

In the summer of 2012 the Fournaise Group released a study that found that “80% of CEOs do not have confidence in the work of marketers.” Making the ROI of marketing visible will help tie campaigns to revenue and allow marketers to speak the executive language of forecasting, P&L and risk analysis. We couldn’t agree more.

CMO 48

CMO Enterprise Management Forecasting Work Management 48

Paul Gillin

MARCH 13, 2012

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. The 700 million mobile devices shipped in 2012 will roughly double the number of fixed devices shipped during the same period. today to 82 cents.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

MLT Creative

DECEMBER 16, 2011

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. Bold moves marketers can make to pull ahead in 2012.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Content Standard

OCTOBER 28, 2014

Although the usual answer boxes may include direct answers, stock quotes, and weather forecasts, the new, attributed answer boxes were responsible for the spike in the reports dataset. Adults worldwide access the mobile Web for up to two hours per day —a 30-minute rise from 2012.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Revenue Plan Attainment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

LeanData

MAY 16, 2016

It’s why LeanData explored the cloudy forecast for tech last year in a blog series called “The End of Growth at All Costs.” When the bootstrapped startup was named the most innovative company at the 2012 RSA Conference’s Innovation Sandbox Contest , it set off a flurry of investment interest.

Startups 45

Startups Burn Rate Trade Show Paid Search Agency 45