Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. For example, making the "X" nearly invisible and darkening content behind a pop-up ad so visitors think they need to convert or subscribe to email list to see content is a dark pattern technique.

Ethics 100

Ethics Design Guidelines Amazon 100

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Examples of Negative SEO: Link Farming: Pointing low-quality links to your website from sites created solely for the purpose of housing useless, spammy, unrelated links.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. Here are a few examples of B2B companies: A coworking space that leases office spaces to remote teams and freelancers (like WeWork ). Don’t let your email be one of those.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 29, 2019

Eventually, all of this information will play a role in your customer's purchasing decision. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. What information would help your customers? That's why having an online presence is important.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

FEBRUARY 23, 2017

Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing. Eons.com was launched in 2006 and shut down in 2012. Ping was launched as an iTunes feature in 2010 and was closed in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

NOVEMBER 27, 2012

Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year? Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples). 4 Components of Successful Facebook Ads.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

MARCH 23, 2012

Take Twitter brand pages for example. Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. 1) Etica Wines. 3) IdeaPaint. 4) Dropbox. 6) The Sales Lion.

Twitter 28

Twitter Examples Brand Identity Branding 28

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. 7 Personalized Marketing Examples. The Example.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

MARCH 31, 2020

In addition, it is important to provide disclosure information — that if the participant is filling out a form and giving you personal information, that information is going to you and not to Facebook. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

FEBRUARY 6, 2013

I like to tell stories through examples, so I dug up some companies that are leveraging email personalization abilities in ways that are really useful to the recipient. Let's take a look at seven examples of excellent email personalization I found in my inbox (and a couple of my co-workers' inboxes. thanks guys). 1) Slingshot SEO.

Sales Management 28

Sales Management Top of Funnel Examples Personalization 28

Hubspot

JUNE 1, 2018

And even though Meeker's report covers an impressive amount of ground, the information and insights it contains often end up raising additional questions. I can imagine web hosting companies collecting, handling, and keeping personally identifiable information secure and data privacy compliant to their respective countries -- for a price.".

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Hubspot

JANUARY 21, 2019

So, if you're looking for inspiration on how to craft a successful international marketing strategy and expand your business' reach, check out these examples from 13 successful companies. Click on the screenshot to check out this fun video on Rezdy's homepage: The first feature the video spotlights is "Internationalisation."

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Hubspot

MAY 15, 2017

There’s technology available, for example, to post the same content to multiple social media channels. Posts with images, for example, see 2.3X But in 2012, LinkedIn introduced its Influencers program, which recruited notable business figures to guest blog on LinkedIn’s publishing platform. As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

FEBRUARY 1, 2017

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. When you've provided non-traditional customers -- in industries that you don't usually work with, for example -- with positive results, it can help to remove doubts from prospects. Recognizable Names.

Case Studies 36

Case Studies Case Study Studies Template 36

Hubspot

FEBRUARY 15, 2018

Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. a research report)?

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

AUGUST 16, 2012

Charmin is a great example of a brand whose humor aligns with the products it sells. Charmin(@Charmin) August 8, 2012. Charmin(@Charmin) August 7, 2012. Charmin(@Charmin) August 7, 2012. Charmin(@Charmin) August 7, 2012. Old Spice(@OldSpice) August 13, 2012. Old Spice(@OldSpice) August 12, 2012.

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

SEPTEMBER 12, 2018

As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance. Plus, sensors on hospital beds help reduce wait times by providing information regarding when and where a bed is available.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Hubspot

APRIL 1, 2018

The 17 Best Advertisement Examples (And What Made Them Successful). Its campaign, which featured print ads showing bottles "in the wild," was so successful that they didn’t stop running it for 25 years. Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

AUGUST 21, 2013

When you''re clicking through the presentations below, notice how they weave the story through SlideShare format, design their slides, and make their presentations interactive with SlideShare-exclusive features. 10 Lessons from the World''s Most Captivating Presenters, HubSpot. 10) 7 Tips for Getting Featured on SlideShare, SlideShare.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

APRIL 17, 2012

Social proof ,' also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Speaking of Twitter, have you played around with Twitter's new embeddable tweets feature? What Is Social Proof?

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JULY 22, 2015

This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors. For example, The New Yorker 's typography is recognized by consumers around the world because of its unique style and appearance. Crazy right? It's the virtual front door of the campus. 2) University of Notre Dame.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

Hubspot

MARCH 22, 2012

To stay on top of these mentions and respond to them in timely manner, set up an alert or use HubSpot's social media prospects tool to help you monitor mentions of your brand and competitors. For example, you may have determined your company has 3 potential types of crisis: customer cancellations, website problems, and negative reviews.

Social Media 28

Social Media Tactics Media PR 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. Main Call-to-Action Link.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. Let us quickly go through the 4 major subcategories of online marketing: Email Marketing - Having an ROI as high as 4400%, you aim to devise email marketing campaigns that have high email open rates and segment your email list in a way that drives sales, communicates information, and increases customer loyalty.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

OCTOBER 2, 2013

Google’s priority inbox feature is a great example of how ISPs are using users'' behaviors to learn what emails are and are not important to them. They bucket hundreds of measurements into a handful of features: social, content, thread, and label features. HubSpot Experiment. Deleting an email without reading it.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

SEPTEMBER 3, 2012

As tracking systems have become more robust , the question comes up more and more often -- should users have a say in the matter, or at least be informed of how they are being tracked? One of the first of such laws to come into effect is from the UK, which the government started enforcing on May 26th, 2012. Who does this apply to?

Privacy Policies 28

Privacy Policies Marketing Analytics Tools Privacy Banners 28

Hubspot

JANUARY 10, 2013

Is it a new feature? It got a lot of us here at HubSpot debating, so I thought I'd share some predictions (some silly, some serious) about what it could be. For example, consumers recently got a "Share" button so they can share another friend's update on their mobile devices just like they would on a desktop. An acquisition?

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

MARCH 30, 2012

There's no rule that your list post needs to be a laundry list of useless information or that it needs to include a minimum number of items. They're also easy to scan, and with so much content available on the web these days, being able to scan a post and still grasp a helpful nugget or two of information is highly valuable.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 5, 2012

And remember, if your customer service team has access to your CRM , they can just input that information during any communications they have with your customers! When would marketers use this information? Let's take a HubSpot customer, Goodbye Crutches, as an example. Identify Timely Marketing Opportunities.

Buyer Personas 28

Buyer Personas Enterprise Management Work Management Marketing Automation Services 28

Hubspot

APRIL 19, 2012

I'm not sure what those 8% are doing, but the effectiveness of landing pages for the other 92% of marketers hinges on one component that isn't often discussed -- visitors have to trust you enough to give away their personal information on your landing page forms to obtain your offers. 3) Include contact information for your business.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

JUNE 30, 2016

8 Examples of Customer Retention Strategies in Action. One of their most innovative customer retention moves is their Mobile Order & Pay feature within their app. Thanks to the new feature, customers can order their coffee before they even arrive at the shop. Are there other examples we’ve missed?

Amazon 52

Amazon Brand Identity Branding Marketing & Strategy 52

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. The reason for this shift? Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Hubspot

JANUARY 27, 2012

The email below is a great example of what we're talking about. An excellent example of a company that tried this is Brewer's Market. The test was featured on WhichTestWon.com as an example of how to test during the holidays. Use Data to Make Informed Decisions. This means you’ve gotta step it up!

Traffic 28

Traffic Work Management Generation Demographics 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

JULY 29, 2012

Thankfully, MarketingProfs offered up this nice feature on pinning with purpose. The information shown is purported to be accurate, albeit on a lag time of several weeks. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com. Needless to say, there's some pretty useful information in the list.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28