like to tell stories through examples, so I dug up some companies that are leveraging email personalization abilities in ways that are really useful to the recipient. Let's take a look at seven examples of excellent email personalization I found in my inbox (and a couple of my co-workers' inboxes. This example came to my attention via Litmus' blog , in which they highlight an inspiring example of email personalization. It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! So why isn't anyone doing it? That's all! MORE >>

But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature. We all saw the huge role of social media in President Obama's campaign and election in 2008, and it looks like the GOP is following suit by experimenting with the Google+ business page Hangout feature. In the short time Google+ business pages have been available, Time has already figured out a way to take its features to the next level. Connect with HubSpot MORE >>

So even if you don't take the time to use new features like pinning, starring, and milestones , it's certainly worth taking some time to make your cover photo stunning, creative, functional, or all of the above. OverGo Studio is another star HubSpot customer/partner, and their Facebook cover photo is effective because it explains what they do to an audience who may need more information about their services. They're another example of an intriguing, yet subtle use of cover photo-profile image alignment. 17) HubSpot. Connect with HubSpot 2) Old Spice. MORE >>

But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Here’s an example of this done well: SAP EcoHub on their FB page. The challenge is serving diverse contact and information needs. Two good examples of non boring – hubspot and Kinaxis. My site’s HubSpot WebGrader said it’s written for Graduate degree level and above. like sites to feature people! B2B Mktrs want to be as thorough as possible in addressing their products/services features/benefits that they are wordy. MORE >>

As Gizmodo puts it: "It's an attempt to do what Google failed at doing -- pulling all the information that matters to you within the context of your social life, skipping the results that are popular to the internet, in favor of the results that are popular within a group you actually give a damn about. Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." For instance, can you really find quality information about, say, your embarrassing medical problems on Facebook? MORE >>