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10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Need more information?

11 Examples of Instagram Ads We Love


In this post, we’ve featured Instagram Ads that impressed us (and in some cases, made us click) with actionable suggestions for your next Instagram Ads campaign. HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. 11) HubSpot. What makes you click on ads?

19 Lead Nurturing Email Examples You'll Want to Steal


To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. And If you haven't already, check out Leadin : A free tool by HubSpot that helps you generate more leads and learn more about them.). 19 Lead Nurturing Email Examples to Inspire Your Strategy. Sprout Social uses a new feature as a reason to reach out to leads.

10 Examples of Inspiring Responsive Web Design


This blog is not about showcasing the flawless responsive web design skills of the trendiest designers, but rather a compilation of the other websites out there - the websites that are using RWD as a great tool to sell, inform, and educate their users about products, services, and brands regardless of device size. Hubspot. Drexel University. Wendy’s. Indochino.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. those resources in which they're featured. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About


For example, did you know that YouTube automatically creates a written transcript for your videos -- and that polishing them can help you get your videos found more easily in search? To help you make the most out of the still very popular platform, we've put together a list of 17 of the lesser-known hacks, tips, and features YouTube has to offer. Mind-blowing stuff, people. I'll wait.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy


After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. Note: Snapchat also offers Sponsored Lenses -- like the Gatorade one featured in #4 on this list -- but it'll cost you. Most brands utilize this feature, as it allows you to reach a larger audience.

29+ Actionable Content Writing Tips [+Examples]


Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Source: Hubspot.

13 Essential Features for Taking Payments on Your Website


In particular, people still get nervous about giving their personal and credit card information to online retailers. 13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. So if you're allowing people to authenticate with social logins, figure out other ways ask for more contact information. 2) Authentication/Login Layers. And I'm not alone.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. those resources in which they're featured. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Here are 15 examples of B2B Google+ Pages we found and a brief outline of why they stand out ahead of the competition. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). Hubspot. Cisco Systems. The Economist.

3 Cutting-Edge Examples of Website Personalization


After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Let''s look at a few examples of companies at the forefront of this strategy and leading the way with personalized content, blogs, and websites.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like


To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal. Here’s a real life example of one of HubSpot’s compounding blog posts. What Are Compounding Posts?

7 Excellent Examples of Email Personalization in Action


like to tell stories through examples, so I dug up some companies that are leveraging email personalization abilities in ways that are really useful to the recipient. Let's take a look at seven examples of excellent email personalization I found in my inbox (and a couple of my co-workers' inboxes. Informed that the product is still in stock, so it's not too late to pull the trigger.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)


Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. For example, she was once choosing between #watchitwednesday and #webinarwednesday.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. those resources in which they're featured. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. B2B Marketing. know which half."

Facebook Announces New Social Search Feature Called 'Graph Search'


As Gizmodo puts it: "It's an attempt to do what Google failed at doing -- pulling all the information that matters to you within the context of your social life, skipping the results that are popular to the internet, in favor of the results that are popular within a group you actually give a damn about. Well folks, it's the moment we've all been waiting for. and your own were. Kind of.

How to Write a Press Release in 4 Easy Steps [+Examples]


Bonus: Examples of quotes that work can be found here. Boilerplate: a brief paragraph about your company – what it does, who its clients are, where it’s located, how to get more information, links to its website and social media profiles, phone numbers and physical address. Encourage readers to visit your site or contact a real person for more information. Follow their lead.

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Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. hubspot lead generation inbound marketing innovation social media marketingThat said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. Let's face it: the reason most people buy there is price.) and 4 to 6 p.m.; these yield 20-40% more connections than calling at 10 a.m.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples


Some common examples include receipts, event confirmations, welcome emails, terms of service changes, account information -- the list goes on. We know you love a good inspirational roundup, so we dug through our inboxes to find some standout examples of transactional emails. 15 Examples of Awesome Transactional Email Campaigns. What is a transactional email ? 10) digit.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Hubspot tends to view inbound marketing as an engine for leads.

How HubSpot COS Differs from a Traditional CMS


While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. HubSpot's COS encompasses every component of digital marketing including: Websites. In fact, it isn't a CMS at all. Email Marketing. Blogs.

17 Examples of Creative Facebook Page Cover Photos


So even if you don't take the time to use new features like pinning, starring, and milestones , it's certainly worth taking some time to make your cover photo stunning, creative, functional, or all of the above. They're another example of an intriguing, yet subtle use of cover photo-profile image alignment. 5) Uber. 17) HubSpot. Connect with HubSpot And you know what?

7 Examples of Brands That Pop on Pinterest


Since you already know how to use Pinterest for marketing , now you're probably craving some inspirational real-life examples of brands using it effectively. For these brands, Pinterest's knack for allowing an interesting, visual way of categorizing information is likely the draw. For example, Oreck has a board just to feature pictures of beautiful flooring styles and layouts.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Add a real life example?

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17 Examples of Twitter Brand Page Backgrounds to Inspire You


Take Twitter brand pages for example. Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. With its sleek design, the page highlights IMPACT's value prop and where Twitter users can find more information.

4 Excellent Examples of Creative Google+ Business Pages


But with this week's launch of Google+ business pages (including HubSpot's own Google+ page! ), we've seen some early adopters start experimenting with the possibilities and limitations of the new feature. In the short time Google+ business pages have been available, Time has already figured out a way to take its features to the next level. Connect with HubSpot YouTube.

Six Ways to Search-Optimize a Blog


Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Among it’s other features, this plugin makes it easy to add meta title tags and automatically create search-friendly URLs for each post. •  W3 Total Cache. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Syndication and blog directories.

Google's Biggest Social Search Update Yet Features Google+ Content


Today, Google is launching three new features to its search update, dubbed "Search plus Your World." Here is a quick overview of the three new features. These results enable you to find information only pertaining to you. Google has indicated it will be rolling out these new features over the next few days. Connect with HubSpot That's right. Personal Results.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. ”).

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Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. Quality or Quantity? And here’s why.

Why Inbound Marketing Should Take a Back Seat to Current Customers

Junta 42

As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Let me use an example: I recently had breakfast with the vice president of digital marketing at a large B2B manufacturing company.

The 14 Best Content Planning and Research Tools


Users can add checklists, labels, and due dates, and project information is kept in sync across devices. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Showcase reviews:  HubSpot, SnapApp. HubSpot.

Tools that help generate blogging ideas


You can also reverse the experience to crowdsource information and ask a question yourself. Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Quora. Portent. Get the idea now?

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5 Noteworthy Examples of Corporate Social Media Policies


The company does not want information shared that isn’t meant to be public. Blog posts can increase brand exposure, but employees must be careful with what they say and how they say it, not divulging new features, products, and confidential information is key. Connect with HubSpot How lenient should you be? Does marketing handle customer service? Best Buy. Oracle.

4 Examples of Effective Content Personalization


According to HubSpot , 74 percent of online consumers get frustrated with websites when content appears that has nothing to do with their interests. After analyzing data from more than 93,000 calls-to-action (CTAs) over the course of a year, HubSpot found that personalized CTAs had a 43 percent higher view-to-submission rate than CTAs that were the same for every visitor. Amazon.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


For example, when buying a car, you wouldn’t expect to pay extra for the engine—that’s assumed to be part of the package. For example, if there are two social media monitoring tools, one priced at $300 per month and one at $3,000 per month, you can infer quite a bit without knowing anything more about them. Create an app to share timely information. Well, no. 32.17.

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

What sort of content works best? (HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses. But don’t think the guide obsolete just yet.

How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week


Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. After a harrowing experience with ambiguous calls-to-action in the popular Candy Crush app, my fellow HubSpot blogger Corey Eridon needed a pick-me-up -- so she compiled the 10 sexiest calls-to-action on the web from our ebook of 101 Examples of Effective Calls-to-Action.

How To Build Landing Pages That Convert


In other words, they allow you to take control of the interaction and direct them to the information they’re looking for without having to search through your entire website. Visitors should reach a landing page after clicking on an ad, to get more information about a product launch, to download a piece of content, or sign up for a newsletter. Less is more. Image Source. 3.