Zoominfo

AUGUST 9, 2018

4 in 5 marketing automation users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions ( source ). 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Outgrow

AUGUST 12, 2021

Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. As a SaaS company, you rely on conversion, and interactive calculators have a conversion rate of over 40% as compared to just 2-12% for the run-of-the-mill landing pages.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

markempa

AUGUST 19, 2012

When we do this, we see conversion rates that exceed 20%,” he points out. “In In contrast, the average website has a conversion rate of 1.6%. When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

LeanData

MARCH 14, 2023

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. What’s the conversion rate of your best landing page form fill? According to Impact, the median conversion rate is between 2.3 There’s a New B2B Buyer Over 50 percent of the U.S. Need a proof point?

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

markempa

JUNE 24, 2013

So, if you need a few more ideas on what to test, check out this video from Optimization Summit 2012 – 30 Ideas in 30 Minutes: Rapid-fire tips and techniques to help you solve your most challenging problems. Marketing Strategy Conversion rate optimization marketing insights marketing strategy thought leadership' Think again.

Optimization 120

Optimization Buy Thought Leadership Planning 120

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Focus Roundtable Recap: Optimizing Landing Page Conversion Rates.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? Because the traffic and conversion rate from social channels really surprised me.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

markempa

DECEMBER 29, 2011

Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

NOVEMBER 21, 2011

By benchmarking industry funnel conversion rates, SiriusDecisions provided B2B marketers with a powerful framework for evaluating their own conversion rates from one funnel stage to the next, identifying funnel leakage and best practices, and forecasting results. So what are you really benchmarking? .

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

Outbrain

AUGUST 26, 2022

Outbrain has had a wonderful partnership with Microsoft since 2012, but we’ve recently expanded this partnership to offer advertisers more inventory. Achieve scale and higher conversion rates. Microsoft News has a highly engaged loyal audience that is showing up to 3X lift in conversion rates compared to similar news websites.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Aggregators 26

ViewPoint

OCTOBER 2, 2012

In fact, when we studied the conversion rate for one company recently, what we found is that most of their lead conversion was happening from nurtured leads that were warm that the salespeople had ignored.”.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Digilant

MAY 4, 2021

Digital marketers are prepared to report on KPIs, conversion rates, reach, and beyond at a moment’s notice. Simple reports of who may have seen ads or the conversion rates are quickly growing to be an advertising measurement of the past. Even with the global pandemic, digital ad spend grew 12% to reach $139.8

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing Strategy 52

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Contently

MAY 18, 2017

Sirius hadn’t updated it since 2012, so the new framework was big news to the point that it quickly trended on Twitter in Las Vegas. This, in turn, boosts sales efficiency and enables you to measure conversion rates more effectively. And people were hyped. Real hyped. — Stephanie Guttman (@Mkting2Mktrs) May 17, 2017.

Demand 94

Demand Work Management Marketing Management Webinar Metrics 94

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. Showing an average of 26% lift in conversion rates, real-time marketing is a prime method of doing this. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Totaled it. Sounds more like 4.5

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. The more broad based the trade-show appeal, the less aligned it will be with your product/service categories and target market, so the conversion rate will be lower.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. That targeting and accuracy can lead to a higher conversion rate and better return on investment. Google: Google has acquired more than 200 companies. Its most significant purchases have been YouTube ($1.65

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Valasys

OCTOBER 18, 2023

It gradually evolved to become Google Analytics, focusing primarily on website traffic analysis, user behavior tracking, and conversions. Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

markempa

NOVEMBER 3, 2014

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report. 79% have not established lead scoring.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Contently

JULY 2, 2018

Design and UX impact read time, bounce rate, conversion rate , etc. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. According to a Stanford Persuasive Technology Lab study, 46.1

Branding 136

Branding Brand Identity Content Advertising Agencies 136

FunnelEnvy

JULY 24, 2023

In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. From Meta to Google to Coca-Cola, the most successful companies worldwide have a long history of creating disparate teams and putting them together to achieve important goals.

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

Hubspot

JUNE 20, 2017

Easy, look at the conversion rates below. These are Relevance.com conversion rates since November of 2012 for social media channels. I’ve retired some of the really old stuff, but there are plenty of goodies still in there. SlideShare referral traffic has more inherent trust in you. How would I know this?

Lead Generation 73

Lead Generation Top of Funnel Generation Leads 73

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012. This represents a 4% increase since 2012. • It will be for a long time.

Social Media 50

Social Media Social Networks Statistics Facebook 50

NuSpark Consulting

APRIL 28, 2012

Lead/Conversion Metrics. Last interaction conversions: 600. Social media assisted conversions: 200. Pipeline conversion rates: a. lead conversion to marketing qualified lead – b. sales accepted lead to sales opportunity (example- 600 conversions x 25% x 75% x 25%)= 28 sales opportunities.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Lenny's Newsletter

AUGUST 29, 2023

In 2012, Instagram had only really started. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. These social media managers, these people who were (a) figuring out what social media actually was, and then (b) having to scale this work across multiple clients and customers.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. In the process it increased conversion rates by 136%. Overall, it requires an understanding of the purchase process from the buyer's point of view.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Huptech Web

OCTOBER 6, 2023

It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand. So, having opinions from shoppers increases the conversion rates like a rocket, benefiting your brand and customers. And that FOMO can push ’em to take action.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

NuSpark Consulting

APRIL 26, 2012

I’ll review and implement systems that will improve sales forecasting and conversion rates throughout the pipeline,” explains Donny. Not getting enough leads or conversions? Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Let’s chat. .

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Hubspot

OCTOBER 28, 2020

What are your company's typical email click-through rates? What is your average landing page conversion rate? Editor's note: This post was originally published in September 2012 and has been updated for comprehensiveness. Establish data benchmarks. How many "likes" do you generally get on an individual Facebook post?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Symantec is enjoying not only lower selling expense, but also admirable revenue growth, with sales up 25%, and trial-to-conversion rates up 33% in the first year. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I could spend $200K to hire a full-time writer, SEO expert, and conversion rate optimization (CRO) specialist to work on my blog. It seems we all have an obsession with killing things off. In the new millennium, we had the Y2K computer scare.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. Paid listings pay off as well: Google Product Listing Ads (PLA) Conversion Rates are 30% higher than comparable text ads on desktops. In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Convince & Convert

SEPTEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now .

Personalization 136

Personalization Social Media Skype Blogger 136

KoMarketing Associates

SEPTEMBER 25, 2013

This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments. Visitor Performance Metrics – B2B search marketers must look even more closely at the quality metrics associated with the traffic from search engines.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

EveryoneSocial

AUGUST 27, 2018

In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. Employee referrals have the highest applicant to hire conversion rate – only 7% of applicants are via employees but this accounts for 40% of all new hire hires. LinkedIn ). Globalwindex ). Weber Shandwick ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100