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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing. Number of clients grew by 42%, to 8,440.

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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

With 2012 half finished, I can now make a reasonably solid estimate for this year. Vendors in the VEST are asked for estimates of their client counts by company size. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. I come at these figures in two ways.

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A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012. No jousting there, either.) Fair enough.

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HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. The new database is built with HBase , which accesses Hadoop files.

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Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips]

Hubspot

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? True platforms love wondrous variety.