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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Inbound marketing will continue to accelerate and will be a competitive advantage for companies providing high quality content.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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What does 2012 Hold In Store for your Business?

Tomorrow People

What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business?

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6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.