The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Greater understanding of social media and email as complementary channels. Addressing the challenges of mobile.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

KoMarketing Associates

OCTOBER 15, 2015

While you can’t force someone to like your brand or enjoy your products, you can remove barriers or perceived barriers that might otherwise deter them from interacting with your brand. Can you think of ways your company could take a lesson from Canva’s book? Be likeable by being helpful.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

Ambal's Amusings

JUNE 29, 2012

2012-06-29T02:54:00Z. 2012-06-29T02:55:00Z. That’s good because you've finally got a way around those annoying barriers that buyers tend to erect when they sense old- school marketing. Content Marketing has exploded. MicrosoftInternetExplorer4. Content Marketing has exploded.

B2B Marketing 100

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 100

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. They're facing a technology barrier that's preventing them from measuring their work. We can't predict everything that will change in the next ten years, but we can take a look at what's happening today and use it to better understand the change that is ahead of us.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Sana Commerce

MARCH 4, 2022

That’s a 10% jump from 2012. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Silicon Valley Bank reports that online sales in the US reached $200 billion in 2021 , which represents 18% of all retail sales.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Aberdeen

JULY 27, 2017

When it comes to sharing company information, however, they report a variety of barriers. Luckily, we as marketers can help overcome many of these barriers with better content prompts and training. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

Customer Experience Matrix

JULY 30, 2013

Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). They are already the first vendor since Pardot to break the 150-employee barrier (blue shading).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Must agree with @dmscott –> "FEAR is the biggest barrier to making #inbound marketing work." Totaled it. Sounds more like 4.5

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Zoominfo

MARCH 27, 2018

50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). 64% of marketers cite lack of resources and investment as their top barrier to omni-channel marketing ( source ). Over half of all customer interactions happen during a multi-event, multi-channel journey ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

SmartBug Media

JULY 13, 2020

Over-confident content editors could, in theory, break layouts, but the need to go into the design manager as a separate tool serves as a natural barrier between most marketers and developers. Layout Resilience. Visual Builder: Average. DnD HTML Templates: Average. In practice, this means pixel-perfect pages can be achieved to match designs.

CMS Development 98

CMS Development Hubspot Template Banners 98

Hinge Marketing

JANUARY 9, 2020

On October 14, 2012, from Roswell, New Mexico, Baumgartner ascended in a stratospheric, helium balloon 24 miles up in the air to the edge of space. The project team was able to collect a lot of scientific information and Baumgartner became the first human to break the sound barrier without engine power. Source: Red Bull Stratos.

Research 118

Research Co-Registration Branding Brand Identity 118

Hubspot

MARCH 6, 2018

This is reminiscent of Facebook’s 2012 experiment where anyone could message anyone else for as little as $1 and as much as $100 for Zuckerberg himself," says Daria Marmer, HubSpot's product lead. And while Marmer recognizes the doubts around this latest feature, she says it's different than the discontinued Messenger experiment of 2012.

Paid Search Agency 74

Paid Search Agency Broadcasting Ads Work Management 74

KoMarketing Associates

MAY 31, 2012

But that needn’t be a barrier to social media success. So what’s a marketer to do? Identify solutions and figure out ways to execute them. By keeping content strategies organized—repurposing relevant content already created (i.e., whitepapers, articles, case studies, etc.)

Social Media 120

Social Media Media Work Management Marketing Management 120

Biznology

MAY 2, 2013

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. Are we ready for this future?

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Content Standard

JANUARY 4, 2018

In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. On his freefall, Baumgartner broke the sound barrier and reached a record-setting 843.6 miles per hour at the peak of his freefall.

Planning 48

Planning Branding Brand Identity Viral Marketing 48

Marketing Insider Group

AUGUST 1, 2013

According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Both, Instagram and Vine remove many barriers around creating quick and incredibly engaging content. In terms of the future scope of video, the data doesn’t lie.

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

ViewPoint

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And so they’ve got their barriers up. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Don’t come in here. I’m overwhelmed, I don’t answer my phone. I delete emails in 2.7 Absolutely.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

Tony Zambito

FEBRUARY 10, 2012

That’s when the barriers started falling down like the Berlin Wall at the end of the cold war. as examples, have completely erased the barrier to information and allow buyer networks to operate as one and to weigh-in on purchase decisions. One Thing That Can Get You From Here to There in 2012 and Beyond (buyerology.com).

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Paul Gillin

JUNE 22, 2012

There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.” The State of Marketing: 2012 IBM Global Survey.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Followers: 29.3 Throwback Thursday will always be a huge deal on social media -- who doesn’t love a heavy dose of nostalgia every week?

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

Hinge Marketing

NOVEMBER 8, 2016

Interestingly, in the last recession (2012-2013) small- to mid-size firms became endangered. no geographic barriers. He presented data from a study of ENR’s Top 500 companies and highlighted five pillars associated with those firms that did better than others during the last recession. Network online. no expensive travel.

Top of Funnel 73

Top of Funnel Branding Brand Identity Generation 73

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.” The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

The ROI Guy

OCTOBER 9, 2012

In the study, respondents revealed that their top barriers to cloud adoption were concerns about the ability to deal with industry standards (61%), transparency (59%) and security concerns (44%).

Tools 40

Tools Work Management Barriers Transparency 40

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

The ROI Guy

NOVEMBER 14, 2012

The decision making process will become even more complex as the barriers between personal and business computing blur, and business decision makers take majority control of the valuation process. Already the purchase process is more complicated, with 40% more stakeholders involved in a typical IT purchase decision, according to IDC.

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Marketing Insider Group

APRIL 2, 2013

In 2012, Blue Focus Marketing won Marketing Sherpa ’s Reader’s Choice Award for “Best Social Media Marketing Blog.” Today’s businesses need to understand that social technologies aren’t barriers to productivity, but portals to connectivity.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

The ROI Guy

NOVEMBER 1, 2012

percent increase from 2012 projected spending of $3.6 This growth projection bests the 3% growth rate of 2012, but we think it may be optimistic in light of worldwide economic conditions, and stands a good change of being adjusted downwards as have the two prior years’ early predictions. trillion in 2013, a 3.8

Gartner 40

Gartner Allocation Storytelling Spending 40

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

JUNE 26, 2019

Loyalty programs are meant to break down barriers between customers and your business. In some circumstances, a one-time (or annual) fee that lets customers bypass common purchase barriers is actually quite beneficial for both business and customer. Source: Virgin Atlantic. 3) Charge an upfront fee for VIP benefits.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Hubspot

SEPTEMBER 26, 2018

On Monday, it was revealed that the co-founders of Instagram -- which was acquired by Facebook in 2012 -- were stepping down. I left not feeling incredulous, but rather thinking to myself, "That. was anticlimactic.". The Timing of Oculus Connect. It's been a dramatic week for Facebook. Oculus, for context, was acquired by Facebook in 2014.).

Conference 62

Conference PR Facebook User-Generated Content 62

Biznology

AUGUST 14, 2012

The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media Gods. It’s 2012 not 2006 — olly olly oxen free. So, please beware.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Vision Edge Marketing

JANUARY 23, 2024

Since 2012, NewVantage Partners has conducted a survey of data and information executives. Break down the barriers that confine your data in hard-to-access silos. While most organizations have access to a treasure trove of data, many organizations struggle with using this data effectively.

Forrester 230

Forrester Barriers Fulfillment Analytics 230

Hubspot

FEBRUARY 17, 2021

In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". As this decade came to a close, many of my closest friends chose jobs based, at least in part, on office vibe. And yet, it's long been said that remote work is the future.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Integrated B2B

NOVEMBER 27, 2012

Hybris’ 2012 State of B2B E-Commerce Study whitepaper is based on research amongst 224 B2B procurement specialists with respondents’ budgets ranging from less than $100,000 to greater than $5 million. “The Read the full interview and our opinion on the research below. That is a myth we will continue to see erode over the next few years.

Budget Programs 40

Budget Programs Vendors B2B Sales Sales Qualified Leads 40

Hubspot

MARCH 20, 2014

Facebook has almost universal adoption among nonprofits, likely due to its broad reach and low barriers to entry. By comparison, VerticalResponse found in late 2012 that 43% of small businesses spend at least 6 hours per week on social media. The fact that nonprofits aren''t simply spamming for donations is a good sign.

Social Media 28

Social Media Spending Social Marketing Media 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28