Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. See if one or more on the list below seems a bit, um, familiar to you: You get a notification from LinkedIn that someone has viewed your profile. B2B buyers do not want to engage your company on your terms. Time for a mea culpa.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Connect with Mike on Google+ and LinkedIn. Mike Pickowicz. Stacy Thompson.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Everything Technology Marketing

MAY 30, 2012

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create?

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. Dan Swift , CEO of Empire Selling , can certainly answer this question.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. What would you vote for and why?

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Marketing Craftmanship

SEPTEMBER 2, 2014

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Confessions of a B2B Marketer

MARCH 15, 2023

Check out the full SaaS Marketer Growth Study here Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? hit 200k MRR?

API 52

API Startups Domain Outreach 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. The Integration of Google Maps/Places/+ Pages. All screenshots taken July 2014.

Google 120

Google B2B Marketing B2B Case Study 120

Marketing Insider Group

OCTOBER 9, 2012

Last week, I attended MarketingProfs B2B Marketing Summit. You can also register for a streamlined virtual “Best of” version of the MarketingProfs B2B Marketing event including my presentation. Top takeaway of the conference for me: content marketing is the hot topic of the moment in B2B Marketing. BrennerMichael.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content. Show off your employees.

Social Media 74

Social Media Practices Media Allocation 74

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hinge Marketing

JANUARY 9, 2020

According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Yet, content creation is still a top priority for most B2B marketers. I don’t see a lot of B2B marketers leveraging research right now to drive content visibility and engagement.

Research 118

Research Co-Registration Branding Brand Identity 118

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

markempa

AUGUST 19, 2012

As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. The sales cycle in most B2B companies is 90 days to two years, and you have to consider all of the marketing that goes on in between there. Related Resources: MarketingSherpa B2B Summit 2012.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? What are the trends they are looking towards in 2012? You can also join the #B2Bchat group on LinkedIn as well! How do they effectively communicate results within the organization? Highlights from the discussion along with additional commentary on each question is below.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Online Marketing Institute

DECEMBER 6, 2011

B2B Content Marketing Assessment. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media in your B2B marketing budget? 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

B2B Digital Marketer

MAY 20, 2021

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information. Navah’s LinkedIn: [link]. This puts a lot of organizations at risk. Ask the PPC: [link].

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

B2B Digital Marketer

JULY 7, 2022

One of the key drivers for B2B digital marketing is business valuation. As B2B Digital Marketers, what are you doing as far as business valuation is concerned? In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform. Kison’s LinkedIn: [link].

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And wishing all of you great success in 2012! Now I hope you will follow along in 2012: on Twitter , LinkedIn , Facebook or Subscribe.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

B2B Digital Marketer

MAY 20, 2021

As B2B digital marketers, are you aware of it? In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution.

Privacy 52

Privacy Paid Search Agency PPC Companies 52