Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. LinkedIn Statistics. Social Media Advertising Statistics. Social Media Engagement Statistics. LinkedIn Statistics. There are more than 450 million LinkedIn user accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. And then MC Hammer joined the stage talking about how social effects the music industry. But how do we actually do this?

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. But in recent years it’s become a hot topic for B2B marketers. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Marketing Insider Group

OCTOBER 9, 2013

This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet. Click To Tweet. Strategy'

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. There are more than 560 million LinkedIn user accounts in over 200 countries. LinkedIn ). 91% of social media users access social channels through mobile. ( Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. So to attract new business, especially if you’re a B2B player, you need alternative ways to reach customers. Let's break down some of the benefits of using LinkedIn PPC ads, and dive into how you can use them effectively. How LinkedIn Ads Work.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Stay aware.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012. LinkedIn ). LinkedIn ).

Social Media 40

Social Media Statistics Media Youtube 40

Adobe Experience Cloud Blog

JULY 27, 2012

Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships. 2) Create a social media policy. Determine how you want your employees to participate in social media. 5) Appoint an internal social media lead.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

FEBRUARY 1, 2021

They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages, Events, and Groups are a great way to contact people in your industry who may be interested in your event.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Hubspot

APRIL 30, 2013

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S. 2) 15% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

JANUARY 29, 2014

This is probably the first argument you''ll hear, especially if you''re a B2B company. While not all industries engage on every social media platform out there, you can be certain that most industries do so on at least two or three of them that make the most sense for their brands'' interests. 3) "Social media is just a fad.".

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. 7) B2B marketers use email segmentation heavily.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Oktopost

JULY 28, 2020

Don’t call it social selling. Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. That is simply false. Research and Engage.

B2B 103

B2B Multi-Channel Ideal Customer Profiles Linkedin 103

Hubspot

OCTOBER 19, 2012

You're telling me your customers aren't using any of those social networks? Or LinkedIn? 2) Social media is awesome! Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 15, 2014

2) LinkedIn. Likely on many of your mobile devices already, the LinkedIn app is well-regarded for a reason. Neither Facebook nor Twitter have reviews as strong as LinkedIn for their latest versions, but new versions come out all the time with improvements. syncs seamlessly with Gmail and apple mail accounts. iPhone : 4.5

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Golden Spiral

NOVEMBER 6, 2018

And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. Maybe it is because they don’t think their product is very “social.” How well have you integrated social into your strategy? What Makes a Good B2B Tech Social Media Strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JULY 19, 2012

When asked back in '07 how many of them were using social media in their marketing, only 20% of marketers raised their hand. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Are there more on, say, LinkedIn than Facebook? Are there a few shares?

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Developing new methods to engage consumers on social platforms.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Single Grain

JULY 11, 2023

Dark social is when a user shares your content on a private channel, i.e., one that generates no tracking information. Many social media channels, such as LinkedIn, are common dark social examples, but dark shares aren’t limited to social media. For example, B2B brands utilize this strategy often on LinkedIn.

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52