ViewPoint

JUNE 15, 2012

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Recommendations to Close More Deals in 2012. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Contently

MAY 18, 2017

Sirius hadn’t updated it since 2012, so the new framework was big news to the point that it quickly trended on Twitter in Las Vegas. That moment when the newest #demandwaterfall is revealed to a room full of marketers #SDsummit pic.twitter.com/MqT0mUFra3. And people were hyped. Real hyped.

Demand 94

Demand Work Management Marketing Management Webinar Metrics 94

Hubspot

DECEMBER 10, 2012

Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. So now we’d like to call on you, the inbound marketers across the globe, to rally together and do something that truly means something. How the American Red Cross Is Using Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Digital Marketing Funnels Case Study 28

ViewPoint

SEPTEMBER 20, 2012

2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. Stay Tuned.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. 5) More web pages mean more leads.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 24, 2013

The fact that Klout is jumping into deeper analytics and business-friendly metrics should be quite beneficial for marketers. Read the full article at CNN Money. Too long have marketers cringed at the sight of wasted real estate and lost marketing opportunities. Read the full article at HubSpot.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week!

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

MARCH 15, 2017

If it sounds familiar, it might be because of a 2012 incident involving Apple, in which many iPhone app developers were using “ third-party advertising services guaranteeing top rankings, ” according to AdWeek. Similar to click bots, download bots also fraudulently game engagement data, but for download counts, instead of website visits.

Copyright 75

Copyright Classified Ads CAN-SPAM Amazon 75

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. At the time of its IPO, Twitter hadn''t made any money.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. I suppose marketing is one place where you don't want any junk in the trunk.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 29, 2014

Next, take the same approach with Facebook, Twitter, and YouTube. Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. To fight this argument, go right back to the State of Inbound Marketing report. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

JUNE 29, 2012

Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Certain people may only follow you on Twitter. Just like all the other inbound marketing content you create, your event content needs to be remarkable. The season of events is upon us!

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 9) The average article reaches half its total social referrals in 6.5 hours on Twitter and 9 hours on Facebook. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 4) Internet use was up 9% in 2013 compared to 11% in 2012.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.”

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. For instance, Verizon runs a few Twitter accounts. Here, I have a couple ebooks for you: How to Attract Customers With Twitter. Companies with 1000+ more Twitter followers get 6X more traffic. 20 Common Social Media Myths BUSTED.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

APRIL 18, 2012

Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing. Are they active on Twitter, Facebook, or other social networks? This article was inspired by a section of our new ebook, the 10-Step Checklist for Your Next Redesign.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MAY 3, 2012

According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended. While the internship requirements for different businesses will vary, there are a few traits that every marketing intern should possess in order to succeed and make a positive impact on your inbound marketing strategy.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. I log onto Twitter and see several people I follow have tweeted the same link. LeRoy shares a timely link, tells you what's important about said article, then gives you his take. tl;dr Marketing.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ViewPoint

MAY 2, 2012

Paul comments, "I think it's a realization on the part of marketers that social media has gone mainstream, that it’s part of the mainstream marketing mix now, and not something to be played with or experimented with. Inbound vs. Outbound Marketing. Inbound marketing is not a way to reach those accounts.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Hubspot

DECEMBER 16, 2012

Next, we’ll show you a few things to look out for in 2013 that may not have been a priority in 2012. As the marketing world shifts, so must you as a marketer. Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. What are your marketing priorities for 2013 ?

Keywords 28

Keywords Twitter Planning Mobile Advertising 28

Hubspot

AUGUST 21, 2017

Back in 2012, LinkedIn launched a feature called Endorsements , which enables users to endorse their connections for skills they’ve listed in the Skills section of their profile -- or recommend ones they haven’t yet listed. 17) Share your LinkedIn status updates on Twitter. 9) Get endorsed for your skills.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Webbiquity

APRIL 18, 2012

It’s an excellent article, though unfortunately Rob’s first example is Kodak. Oh well, one does not thrive by good content marketing alone. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. What is a Go-to-Market Strategy? Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. What kind of content would they share on their personal Twitter or send in an email to a colleague?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Webbiquity

MARCH 25, 2014

discussions in relevant LinkedIn groups, trending topics on Twitter). If it contradicts existing articles and reports, you’d better have strong evidence to back up your position. You can share the link on your website, blog or social network or in your inbound marketing campaign on a landing page or in email.

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Paper Marketing Automation Services Practices Paid Search Agency 100