Trending Sources

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Let’s look at the implications for digital marketers. 1. shift in the inbound model. shift in distribution.

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Content Marketing Tips for Lead Nurturing [More from the blogs].

A New Definition for Inbound Marketing

Digital B2B Marketing

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. ” The most common functional definition of inbound marketing is the combination of search, social and content.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Why Inbound Marketing Should Take a Back Seat to Current Customers

Junta 42

Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. What is inbound marketing?

Inbound Marketing – Simplified

Fearless Competitor

What is Inbound Marketing and How Does It Work? Inbound marketing is a critical part of B2B lead generation today. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article. How can you find a simple, easy to understand example?

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Twitter Ads.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. Twitter’s Cofounder on Creating Opportunities.

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Inbound Marketing Vs Outbound: When Did the World Become Black and White?

Marketing Action

I’m often asked, “Should I use an inbound or an outbound strategy?” ” The BigBlog Advocate will tell you to go Inbound. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky. Most marketing departments have figured out that their content needs to be “buyer oriented.”

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)

Hubspot

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. And here’s the kicker -- what if all of the people you’re trying to market to are already in your database. Surely, with a product and a market like that, you don’t need to boil the ocean to be successful.

How Inbound Marketing Can Fuel Native Advertising

Hubspot

Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. The role of content creation is integral to inbound marketing success.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Content Marketing Inbound Marketing SEO content marketing inbound marketing

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How to Grow Your Business with Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. One of my favorite quotes about inbound marketing is from Guy Kawasaki , the Silicon Valley venture capitalist, best-selling author and former Apple executive: "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.".

10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. Pretty cool for just one test.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Inbound marketing requires prospects to be actively searching for products and solutions.

5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success

Modern B2B Marketing

by Jon Miller Are you using the right metrics to measure and demonstrate  the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach (e.g.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. This will let marketers provide the most relevant content, when and where a user needs it.

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9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Build Your Own Content Marketing Destination.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

5 Data-Backed Twitter Tips You Should Know

Hubspot

To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Data-Backed Twitter Tips to Try. 1) Tweet about social media -- specifically Twitter. Twitter

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. Create your list in whatever CRM or marketing automation platform you use. How come?

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How the Red Cross is Using Inbound Marketing to Drive Donations This Holiday Season

Hubspot

Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. So now we’d like to call on you, the inbound marketers across the globe, to rally together and do something that truly means something. Read on to learn more about this campaign , and how the Red Cross has had success leveraging inbound marketing to drive donations.

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. And I''m guessing you want more traffic and attention to your blog or the articles you share, right?

8 Marketing Strategy Articles You Missed Because You Were Too Busy

B2B Marketing Insider

So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? Marketing is not just about promotion. Marketing is about starting with customer wants and needs. That is marketing. ” Whoa! Strategy

101 Signs You're an Inbound Marketer

Hubspot

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. You ward off outbound marketing ghosts and spirits with The New Rules of Marketing and PR.

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How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. To Twitter! One easy way to get new followers? then unfollow person B.

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). but it''s pretty cool to hear about when marketers do use it.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Director of Global Marketing for SAP.

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Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Hubspot

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. How to Create Twitter Lead Generation Cards.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice. instead of this: Sender name: Marketing Team. your marketing emails have a lot to compete with in recipients' inboxes. You may often think to yourself, "Ugh.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? Marketing Charts ). 4.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing.