KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). GA4 is the predominant tool for measuring website performance and user behavior.

Marketing Analytics Tools 81

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 81

Marketing Insider Group

JANUARY 24, 2022

Video is one of the most effective content types brands can create as part of their larger content strategy. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. 5 Actionable Content Marketing Lessons for SaaS. Make technical topics exciting with video.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Vision Edge Marketing

DECEMBER 14, 2011

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Investment in this area is critical.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 36% state poor measurement and analytics keep them from becoming more effective.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. It also allows us to target consumers more effectively and tailor creative to the viewing audiences.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. 1 Oncology Pharmaceutical Company in Bangladesh in 2012. So it is necessary to develop effective Communication skills.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Difficulty and effectiveness is impacted by how you execute. Difficulty and effectiveness is impacted by how you execute.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Webbiquity

JULY 26, 2019

After a firm has developed ways to collect reliable data, success hinges on how effectively they can tap into that data and deliver the findings seamlessly to relevant users. Artificial intelligence (AI) offers the most potential for companies’ analytic initiatives. Apply AI-Driven Analytics to Every Area of the Business.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Look to connect with customers and understand their needs more effectively. Make sure your site addresses those needs effectively and that your web presence extends into the apps customers use when moving around.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. The end of life for Microsoft Dynamics AX 2012 R3 was preceded by a period of mainstream support, which will continue until October 12, 2021. Business Intelligence and Analytics : Microsoft Dynamics 365 incorporates advanced analytics and reporting capabilities.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Martech

MARCH 1, 2023

Many companies struggle to manage the complexity of the customer journey effectively. Below are some examples: With web and mobile analytics , a retailer can recommend products to customers based on their browsing and purchasing behavior, as they are more likely to purchase items relevant to their interests and needs.

Touchpoints 123

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 123

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Envy

NOVEMBER 29, 2017

Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning. These insights can help build more accurate and effective marketing strategies and reach wider and more receptive audiences.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Productivity improvement.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. 37% of marketers state that budget constraints hinder them from conducting an effective marketing automation strategy ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. “Doesn’t every predictive vendor have intent data?”

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Do you have any correlation between method and its associated level of effectiveness?” Here is what the data says…. Click to enlarge. Click to enlarge. “Is

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Predictive analytics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Sana Commerce

MARCH 4, 2022

That’s a 10% jump from 2012. For B2B companies, e-commerce is now the most effective sales channel. The pace of change is accelerating for a reason: an omnichannel approach is more effective than ever. It enables more effective audience segmentation and helps optimize conversions. Here are a few reasons why.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Oktopost

MARCH 21, 2019

Proper hashtag usage is essential for brands to track mentions and respond effectively. Here’s how to use hashtags effectively on each of these platforms, so you can optimize your social media strategy. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Analytics is key in any online content marketing. The analytics helps to measure the effectiveness of your communications and prioritize follow-up activity with viewers. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark.

Tools 100

Tools Planning Content Marketing Content 100

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo and see how Brandwatch Analytics can boost your social media strategy. Instagram history statistics. Instagram launched on October 6, 2010.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. Stephen Covey and his 7 Habits of Highly Effective People has huge influence on me, 25 years after first reading it.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Impressive! Bad timing, eh?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Valasys

OCTOBER 24, 2018

This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Before Merger: Skyword.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Tomorrow People

SEPTEMBER 11, 2012

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120