Universal Analytics dies aged 11: ‘Be brave and be strong’
Martech
JULY 2, 2023
Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.
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