| |  Analytics + Effectiveness |
| Page 1 of 15 | Previous | Next | IT'S ALL ABOUT REVENUE FEBRUARY 1, 2013  A 101 in Marketing Analytics by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers. | B2B WEB STRATEGY JUNE 12, 2012 Leveraging LinkedIn Group Analytics But how do you measure the effectiveness of your group, and learn how to improve over time? Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media | | | | | |
| FIFTH GEAR ANALYTICS JULY 22, 2012  Using Marketing Analytics to Multiply Your Lead Generation Efforts You CAN , with marketing analytics. Using marketing analytics with your existing customer and prospect data you will discover insights that transform your ability to market more effectively and provide a much greater return for each marketing effort. Try it and you will see that marketing analytics will deliver a substantial return on investment. What if? | NUSPARK MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Analytics measures both visits and visitors in your account. Visits. | B2B MARKETING SAVVY SEPTEMBER 10, 2009  Deconstructing Twitter: Analytics for Reach and Impressions Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics. Without marketplace perspective, human analytics factoring in target audience community, anecdotal experiences and dialogue – the numbers are just numbers. | FIFTH GEAR ANALYTICS SEPTEMBER 23, 2010 Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Benefit: You show your customers and prospects that you truly understand them and their needs and that you know how to deliver on those needs effectively. Analytics Marketing Creative Marketing Strategy Barb Cote customer analytics marketing analytics marketing creativeBarb Coté. Reason 2: Intelligent creative should always be built upon true customer knowledge. | | | | | | | |
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SAZBEAN | THURSDAY, JULY 15, 2010  Measurable Effects of Old Spice Viral Campaign
Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now. While it’s difficult to pinpoint directly whether there was an effect, Old Spice should see a lift in sales after the videos and the weeks to come, which is most likely attributable to this campaign — you’d have to take a look at all the numbers to make a more educated conclusion. The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. Takeoff. Interactions. MORE >> -
BIZNOLOGY | MONDAY, SEPTEMBER 17, 2012  9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. Although Google Analytics is an invaluable guide, it can be an overwhelming amount of data. How do you navigate Google Analytics. MORE >> -
MARKETING INTERACTIONS | THURSDAY, JUNE 7, 2012 The Ripple Effect of Shiny-Object Syndrome
Their behavior has told your web analytics and lead scoring it's true. Can you see the ripple effect? That's one thing that marketing automation technology and analytics can help you with. Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced. I'm getting more and more requiests from B2B marketers about how to present reasons why content marketing should stay a line item on the budget. WTF happened?" MORE >> -
PWB MARKETING BLOG | MONDAY, SEPTEMBER 19, 2011  Three Ways to Supercharge Social Media with Google Analytics
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Google Analytics can help you identify which Twitter conversations you should be listening for. Also, if you haven’t already, set up Google Analytics to record people’s internal search queries from your website’s search box. Google Analytics is a powerful tool. Optimize Social Traffic. Tweet with them. MORE >> -
WEBBIQUITY | MONDAY, MAY 20, 2013  16 Remarkable Web Analytics Guides, Tips and Techniques
'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year. Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Ways to Make Your Marketing Analytics Actionable by HubSpot. MORE >>
- Review: Topsy Social Analytics SAZBEAN | MONDAY, FEBRUARY 21, 2011
- Designing Effective KPI Dashboards - Part I INSIGHTIQ BLOG | WEDNESDAY, OCTOBER 17, 2012
- Call Center Optimization Through Better Marketing Analytics FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
- 18 (of the) Best Web Analytics Guides of 2011 WEBBIQUITY | TUESDAY, APRIL 3, 2012
- The Most Effective Time to Tweet SAZBEAN | MONDAY, OCTOBER 11, 2010
- Why You Need Marketing Analytics, Not Web Analytics HUBSPOT | THURSDAY, MARCH 8, 2012
- How to Enrich Customer Data for Efficient Marketing Analytics CROSS-CHANNEL CONVERSATION | THURSDAY, APRIL 11, 2013
- INFOGRAPHIC: Actionable Social Analytics CLIENT BRIDGE | FRIDAY, NOVEMBER 2, 2012
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- How to clean up a cluttered website? Content analytics is the answer BIZNOLOGY | MONDAY, MAY 7, 2012
- 7 Simple Improvements to Increase Website Lead Generation SAZBEAN | TUESDAY, FEBRUARY 19, 2013
- SEO analytics data to pay attention to BIZNOLOGY | MONDAY, APRIL 8, 2013
- 10 Tweetable Lessons in Marketing Analytics and ROI MODERN B2B MARKETING | WEDNESDAY, APRIL 13, 2011
- Survey Highlights Email Marketing Effectiveness and ROI THE EFFECTIVE MARKETER | THURSDAY, MAY 24, 2012
- 5 Steps to Effective Content Marketing BLOG MY CALLS | MONDAY, MAY 6, 2013
- Three Excuses B2B Marketers Should Avoid LEAD VIEWS | TUESDAY, JULY 10, 2012
- 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads B2B LEAD GENERATION BLOG | SUNDAY, JULY 1, 2012
- 16 Google Tools to Improve Marketing Effectiveness HUBSPOT | TUESDAY, MARCH 29, 2011
- Best of 2010 – Measurable Effects of Old Spice Viral Campaign SAZBEAN | FRIDAY, DECEMBER 24, 2010
- 21 stats show CMOs leap before they look at ROI BIZNOLOGY | MONDAY, JANUARY 14, 2013
- Don’t Let Meetings Be the Death of Your Organization FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 8, 2010
- 3 Marketing Analytics Tricks MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- On Megatron, and Vanity Metrics LOOPFUSE | SUNDAY, JANUARY 20, 2013
- 5 Simple SEO Tips To Optimize B2B Video PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- INFOGRAPHIC: Social Analytics CLIENT BRIDGE | FRIDAY, MAY 4, 2012
- Bridging the Actionable Analytics Gap INSIGHTIQ BLOG | TUESDAY, APRIL 26, 2011
- 10 Tips to Help You Become a ‘Superhero’ Marketer IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 27, 2013
- 4 Ways of Measuring Marketing ROI IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 26, 2012
- Twitter Introduces Free Twitter Web Analytics Tool HUBSPOT | TUESDAY, SEPTEMBER 13, 2011
- Stop Ignoring Your Disparate Data Problems. FIFTH GEAR ANALYTICS | THURSDAY, MAY 31, 2012
- Measuring Marketing Effectiveness THE EFFECTIVE MARKETER | THURSDAY, APRIL 19, 2012
- Accountability for Sales Qualified Leads LEAD VIEWS | WEDNESDAY, JULY 18, 2012
- Pinterest Banks on Web Analytics SYNECORE | TUESDAY, MARCH 12, 2013
- 9 Ways to Make Your Marketing Analytics Actionable HUBSPOT | FRIDAY, FEBRUARY 17, 2012
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Online Display & Social Media, Branding & Attribution- Affects on Conversions NUSPARK | MONDAY, JULY 2, 2012
- Gut Feeling or Analytics – which is better? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 8, 2012
- 5 Jobs for Tomorrow’s Marketing Team INBLURBS | THURSDAY, JULY 5, 2012
- Just How Scalable Is QlikTech? CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 27, 2007
- Incorporating An Effective Email Automation Strategy SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 25, 2012
- Twitter Measurement Tools SAZBEAN | FRIDAY, SEPTEMBER 17, 2010
- A 'not provided' tip from your Analytics CONFLUENT FORMS | MONDAY, JANUARY 14, 2013
- Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue IT'S ALL ABOUT REVENUE | TUESDAY, JULY 5, 2011
- 5 Key Tools for Effective Facebook Marketing HUBSPOT | WEDNESDAY, APRIL 27, 2011
- Is your website a top performer — or a black hole for sales and marketing? WEBBIQUITY | THURSDAY, JUNE 28, 2012
- 9 Mobile Apps Every B2B Marketer Should Try IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 16, 2013
- 10 Amazing Blogging Insights Your Analytics Can Tell You HUBSPOT | FRIDAY, JANUARY 13, 2012
- How To Ensure Sales And Marketing Work Together More Effectively SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 1, 2013
- There Is No Quick Fix. But Lead Generation Can Get You Off To The Races. FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
- 12 B2B Marketing Predictions for 2012 DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
- Making the Most of Social Media Analytics SAZBEAN | THURSDAY, JUNE 7, 2012
- SQLStream Simplifies Event Stream Processing CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 29, 2009
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
- Climb the B2B Prospecting Ladder for the Best Affinity Partners FIFTH GEAR ANALYTICS | FRIDAY, JUNE 8, 2012
- LeadForce1 Adds Mind Reading to Marketing Automation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 18, 2010
- 5 Strategies that Fuel the Sales and Marketing Machine MODERN B2B MARKETING | SUNDAY, MAY 1, 2011
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2) FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
- Using analytics to boost your social ROI SAZBEAN | FRIDAY, MARCH 8, 2013
- Bean counters and Innovators: Facing off on social media ROI BIZNOLOGY | WEDNESDAY, NOVEMBER 23, 2011
- How to Review Your Marketing Analytics in Just 10 Minutes HUBSPOT | MONDAY, SEPTEMBER 12, 2011
- OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 24, 2011
- The Secret Sauce for Successful Marketing Campaigns FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
- Digital Marketing Analytics: What SMBs Need to Know SYNECORE | TUESDAY, FEBRUARY 12, 2013
- The 6 Step Inbound Marketing Process [Infographic] PUZZLE MARKETER | TUESDAY, JUNE 26, 2012
- Are your Google rankings based on your conversion rate? BIZNOLOGY | THURSDAY, MARCH 1, 2012
- Is Your Funnel Sick? LEAD VIEWS | FRIDAY, MARCH 30, 2012
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- How to Enhance Your Marketing Videos With Analytics HUBSPOT | TUESDAY, DECEMBER 27, 2011
- Predictive Analytics for B2B Marketing MARKETING GENIUS BLOG | WEDNESDAY, JUNE 2, 2010
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- 5 Strategies for Managing the Twitter Firehose SAZBEAN | WEDNESDAY, APRIL 27, 2011
- Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings VIEWPOINT | THURSDAY, FEBRUARY 9, 2012
- Analytics: 2011 in Review and 2012 Predictions INSIGHTIQ BLOG | MONDAY, JANUARY 2, 2012
- A Revenue Cycle Analytics Overview for B2B Success MODERN B2B MARKETING | WEDNESDAY, APRIL 6, 2011
- Is Your Funnel Sick? – Part 3 of Funnel Series LEAD VIEWS | TUESDAY, APRIL 24, 2012
- The Anatomy of a Perfect Marketing Dashboard [Infographic] MODERN B2B MARKETING | FRIDAY, JANUARY 6, 2012
- 5 Actionable Insights to Extract From Your Landing Page Analytics HUBSPOT | FRIDAY, MARCH 23, 2012
- Has Social Media in Financial Services Arrived? B2B VOICES | TUESDAY, MAY 10, 2011
- Integration, Content and Analytics Drive B2B Digital Marketing Success SOCIAL MEDIA B2B | TUESDAY, MARCH 19, 2013
- Joining the Cloud family to enable Sales effectiveness LEAD VIEWS | THURSDAY, JANUARY 12, 2012
- Use Metrics to Demonstrate the Effectiveness of Social Media CLIENT BRIDGE | WEDNESDAY, FEBRUARY 9, 2011
- Choosing the Right Social Media Measurements SAZBEAN | THURSDAY, FEBRUARY 3, 2011
- 48 Ways to Measure Social Media Success WEBBIQUITY | TUESDAY, DECEMBER 20, 2011
- 4 Ways to Improve Your Online Marketing Funnel IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 21, 2013
- Calculating the Value of a B2B Marketing Campaign DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 17, 2010
- Is Your Organization Likeable? Are You Attracting the Right Buyers? BUYEROLOGY | WEDNESDAY, MAY 2, 2012
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