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How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. What’s “effective” content?

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media. Post views/clicks. Which title types get more clicks?

The Only Analytics That Matter Are Your Own

ANNUITAS

As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. I am well aware that Tuesday at 11 a.m. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Your analytics. Every Tuesday at 11 a.m.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? 3 I. Conclusion 14 Table of Contents CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? effective in measuring business results. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. Why? (HS) It has to be segmentation.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

Nearly 30% of the respondents stated their buyer personas were very to significantly effective – this is double from the previous year. The struggle with buyer persona development being viewed as effective continues.  One-way business leaders can minimize frustration with buyer persona effectiveness is to perform a litmus test of sorts.  by Scott Lewis. Reflective Commentary.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

How to Measure Campaign Effectiveness

Salesfusion

You can use the same system that you used to configure the campaign to measure its effectiveness. At the end of the day, measuring the effectiveness of your campaigns is a must because it can help you be more purposeful in your marketing efforts. The post How to Measure Campaign Effectiveness appeared first on Salesfusion. marketing automation reporting & analytics

A 101 in Marketing Analytics

It's All About Revenue

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers.

Analytics That Matter

ANNUITAS

I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just Do opens and clicks of email messages really add any value and reflect how effective your marketing efforts are? just to name a few. Engagement-. Nurture-.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. distribution platforms are most effective? Email was selected as the most effective organic.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. Now, don’t worry.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

ABM Analytics: What Should You Focus On?

bizible

When it comes to measurement and analytics, if marketers continue to use the same metrics and goals that they used for demand generation, organizations will not see the success that they expect. ABM Analytics: Indicators vs. Goals. I’ll be pretty straightforward with this: revenue should be the primary goal for all marketing. That is the goal. Are people reacting positively?

Content Methodology: A Best Practices Report

MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. effectiveness. Content. Definition II.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. The most effective marketing tactic has been word-of-mouth marketing. STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” ” “Advanced predictive analytics can now figure out what audiences have been most responsive to an ad.

Sales Analytics: The Path to Better, Faster Forecasting

CMO Essentials

A new Aberdeen report  shows how sales analytics create more accurate and actionable sales forecasts. Such applications are increasingly utilized by line-of-business leaders such as VPs of Sales and Sales Operations to better leverage the power of “big data” and predictive analytics to more efficiently run their portion of an enterprise’s business.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole. So I thought it worth some discussion.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. This content is effectively evergreen because it is updated and. activities, such as campaign effectiveness. B2B Marketing.

Using email effectively in your content marketing

Biznology

Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. Check your analytics to compare metrics between desktop and mobile if possible – what percentage of your audience is using each and how open rates and click-throughs stack up. Everyone hates email. And yet, most of us find it indispensable.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. The use of analytics in B2B marketing and sales is actually lagging other industries.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). The Fliptop/LinkedIn deal is just more evidence of the connection.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. This content is effectively evergreen because it is updated and. activities, such as campaign effectiveness. B2B Marketing.

CMOs are Spending More on Marketing Analytics, Social and Content

Crimson Marketing

Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year,  “with more than one-quarter expecting their use to increase by at least 25%.” The post CMOs are Spending More on Marketing Analytics, Social and Content appeared first on.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Q. Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) for each of the lead generation tactics your organization is using. Q. Mobile is bigger than social media.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. This content is effectively evergreen because it is updated and. activities, such as campaign effectiveness. B2B Marketing.

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. How can I avoid Sampling? TL;DR.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Usage and Effectiveness.

The seven traits of an effective digital enterprise

grow - Practical Marketing Solutions

recent post, The sevent traits of an effective digital enterprise by  ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. Organizations need to move to a cycle of continuous delivery and improvement, adopting methods such as agile development and “live beta,” supported by big data analytics, to increase the pace of innovation. Acquire new capabilities.

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Junta 42

If you’ve read any of my blog posts about the prior reports, you know that a pattern emerged from our last round of research: Marketers reported lower overall effectiveness with content marketing compared with a year ago. The story is no different for enterprise marketers: Only 22% of enterprise marketers said their organizations are effective, down from 28% the previous year.

4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

The good news is building an effective BtoB marketing plan can enable marketers to: Model different planning scenarios that align to revenue goals. The playing field is not always level but that fact should guide marketers in effectively optimizing their marketing mix.  writer by trade, Liz also specializes in campaign Development and execution and content creation and management.

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How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Even power users with a ton of account activity can fairly quickly export their Analytics data.

Twitter Rolls Out Tweet Performance Analytics to All Users

Hubspot

Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Who Has Access?

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. This scenario is often overlooked by marketers because they don’t know how to track and measure it effectively. Removing the Hassle from Content Marketing Analytics.

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