markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. But for those that know how to respond, the opportunities to make the sale grow exponentially – 78% of sales goes to companies that respond first, not to the company with the best or cheapest product. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

seo.co

APRIL 11, 2021

Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. In this article, you can learn how to list your own product(s) on Google Shopping and take advantage of its huge reach.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Parse.ly

AUGUST 22, 2019

The promise of audience reach on Facebook is palpable and considering the return on investment, maybe even reasonable. One thing to note, we’ve seen an increase in the adoption of add-on link-in-bio products. Therefore, it’s important to understand how these features are (or aren’t) supported in each product.

Social Media 81

Social Media Traffic Media Privacy 81

Valasys

OCTOBER 18, 2023

Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices. This may involve adding event tags to specific actions on your website or app, such as contact form submissions or product inquiries.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. High ROI is Costing You Money. High return on investment may sound appealing to many people. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Televerde

AUGUST 28, 2018

From products and organizational structure to social strategy and team building, Televerde strives to understand your business as if they’re one of your own. Since their inception in 2012, Pulse Secure has leveraged Televerde to represent their brand and increase revenue year-over-year (YoY). Pulse Secure. InsideView. InsideView.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Biznology

MAY 2, 2013

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. High ROI is Costing You Money. High return on investment may sound appealing to many people. From Andrea Cruz Lopez.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2015

Four times as many online consumers would rather watch a video about a product than read about it. Additionally, 80 percent of them consider product videos to be important in the purchasing process. 64 percent of today’s C-suite executives intend to prioritize their investment in customer experience (CX) over the next three years.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. Let’s explore… It’s no secret that video production is more intricate and time-consuming of a process than producing content in other forms. Marketers, take note.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

The ROI Guy

NOVEMBER 14, 2012

In particular, sales and marketing will need to communicate and quantify to business group leaders how proposed solutions will drive business process and productivity improvements and reduce current business costs and risks. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. Are you one of them? Does your company use mobile marketing?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Social media marketing is an asset ; advertising is an expense. Becoming a social business means change, which is never easy.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

MLT Creative

JANUARY 20, 2012

Lead-nurturing campaigns have been demonstrated to yield a 35% increase in return-on-investment, yet 65% of marketers say they haven't implemented one, leaving buyers stuck in the funnel -- and money on the table. Big ideas that will transform B2B marketing in 2012. MarketingSherpa. How to lead like MLK, Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Hubspot

SEPTEMBER 15, 2016

As a result, Kodak filed for bankruptcy in 2012. During layoffs planning, the company looks at departments that are unable to prove return on investment (ROI) and are adding to the cost of running a company. After all, marketing has always been in charge of bringing the product to market.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Planning Urgency Marketing 28

Hubspot

NOVEMBER 30, 2016

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. 3) The Multi-Product Ad. It's relevant. 2) The Photo Ad.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

The ROI Guy

OCTOBER 20, 2010

IT solution providers must recognize this change in order to succeed over the next 5 years - moving from product / solution selling to value sales / marketing strategies - helping buyers quantify the business benefits, return on investment and value advantages of proposed solutions to frugal, economic focused buyers.

Gartner 40

Gartner Forrester Spending Budget Programs 40

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Not having a seller rating can preclude a seller from taking position 1, even if its product has the lowest total list price.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Vidyard

SEPTEMBER 28, 2016

Did you know that even as far back as 2012 , 93% of internal communication professionals believed that video was becoming essential to internal communications? You’ll see what it can do you for your company – you might even notice a 20-25% jump in productivity by employees who now feel more connected. Try it for yourself.

Video Marketing 50

Video Marketing Youtube Lock-In Advertising Mediums 50

Hubspot

JULY 30, 2013

Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance. Better clickthrough rates from search results. More qualified traffic and better conversion rates. But in this case, the hype is justified.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Look at Red Bull’s page , for instance, on which they promote an active lifestyle rather than their product. Banana Republic, for instance, had a 4x return on investment from their Facebook spend strategy. That’s one heck of a growth trajectory.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

JULY 14, 2011

More and more big-name brands, retailers, and ad agencies are adjusting their marketing budgets in favor of mobile marketing because the return on investment is much stronger, and it can be integrated smoothly into existing sales and promotion strategies. Not surprising, then, that it’s rapidly growing in popularity.

Mobile Marketing 28

Mobile Marketing Paid Search Agency B2B Marketing SMS 28

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more. This doesn't mean that they are opposed to seeing ads.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). We look at two main metrics when measuring return-on-investment for various marketing programs. They are: Investment per Target. Facebook Promoted Posts. What We Measure.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

NOVEMBER 30, 2016

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. 3) The Multi-Product Ad. It's relevant. 2) The Photo Ad.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. For example, will your emails offer: (1) tips and tools on how to run their business more efficiently, (2) product updates from your company, or (3) special offers via email?

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

ClearVoice

NOVEMBER 30, 2021

Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Content marketing does not need the time investment of traditional marketing to be effective. Improving your content marketing yields a good return on investment. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Salesforce Marketing Cloud

JUNE 24, 2022

Recognizing these industry leaders brings added visibility to their efforts and encourages other companies to lean into innovative strategies and solutions that help deliver efficiency, customer success and return on investment. Founded in 2012 by a retail veteran, Narvar is also recognized with the Best for Fulfillment Award.

CMS Development 96

CMS Development Work Management Marketing Management Fulfillment 96

BuzzSumo

FEBRUARY 21, 2017

Many blogs have also had success by increasing their content production. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. You will share this expertise by investing considerable time in crafting long form, original content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

JULY 3, 2012

There are so many rules and guidelines, so much planning and preparation involved, that we thought a blog post was really required to explain how to run a contest that delivers a solid return on investment. — Words With Friends (@WordsWFriends) June 26, 2012. Hey Word Nerds! RT to win a $50 Game Card! Iron Out the Details.

Social Media 28

Social Media Media Rules Landing Pages 28

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. 5 bonus cuts from the world of Infographics: Marketo’s Top Infographics for 2012.

Marketo 48

Marketo B2B Marketing Planning B2B 48

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Take Apple, for example.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JULY 10, 2019

Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. A lot has changed since then. DoubleClick Ad Tracking.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Marketing Insider Group

JANUARY 14, 2014

Customer-focused companies can discover fantastic insights about how their products, services, and brand are perceived by their audience. Do you believe that customers want to be part of the development process, especially for consumer products? Clothing (the product). That’s a great question.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. I had to do that for the 2012 Flavour Gourmet Picnic. My practice. I’m a “content creative” – a writer, photographer, and interviewer. For Sponsors.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Valasys

AUGUST 9, 2019

The Penguin update implemented on April 24, 2012 (to get rid of the down-rank websites with manipulative, irrelevant or spammy links in real-time). Besides, it also helps marketers expedite the journeys of their prospects through the sales funnels so that they can bolster their Return on Investment (ROI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

MAY 26, 2017

2) Providing the ROI of Your Marketing Activities. Measuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge year-over-year. Editor's Note: This post was originally published in November 2012 and has been updated for freshness and comprehensiveness.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101