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2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)

chiefmartech

First, from the first landscape in 2011 to the one released today, there has been a staggering 9,304% growth in the number martech products in the market. Well, the physics of software have certainly been upended. Anyone can create software in the cloud. Is this what the future of the software industry looks like?

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Okay, maybe just a little further ado.

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B2B Blogging Trends for 2011

Webbiquity

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. There’s much more. Share this on Bebo. Share this on del.icio.us.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Tweet This!

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Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Marketing Insider Group

When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. Today, it reports around 7,000.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Year-on-Year Growth Rate (Client Count) Year Ending: Infusionsoft, OfficeAutoPilot, HubSpot Pardot, Marketo, Eloqua, Manticore Technology, Genius All Vendors Combined June 2011 52% 68% 55% December 2011 97% 93% 97% So, what does this mean? Is the marketing automation bubble about to burst? Not necessarily.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Follwer her on Twitter @marketingprofs. But every once in a while it’s good to take a step back to take stock of the bigger picture, to put ideas into perspective.