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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100
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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

” And according to Kate, the beauty of the programme, of the Trifecta, is that it can be implemented across all marketing channels. ” And according to Kate, the beauty of the programme, of the Trifecta, is that it can be implemented across all marketing channels. Mark is one of my idols in marketing and also as a blogger.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

The interviews are available on our blog and YouTube channel. But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. The cake still consists of the tried and true standby media channels.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It also brings in conversion rates 6 times higher than other channels. Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100
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Why Content Marketing with Video Is Key

Writing on the Web

On Thursday, May 19, 2011 at 5 p.m. Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. Blog this on Blogger.