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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

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B2B Blogging Trends for 2011

Webbiquity

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

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Best Quora Guides and Insights of 2011

Webbiquity

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Share this on LinkedIn. You can download the executive summary for free (or pay $400 for the full report ). Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Facebook. Tweet This!

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing. The most popular channels to deliver content: website, live events, email.

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B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. Have The Right Content.