KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Created: March 4, 2010.

Link Building 120

Link Building Paid Content Google Advertorials 120

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Remember: don’t be a slave to Google. We all know that search engine optimisation (SEO) is important. Google is smarter than ever.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Hubspot

JULY 24, 2018

How many times have you seen the Google logo today? Google Logo History. 1996: First Google Logo. The search engine’s very first logo actually predates the name “Google.” Google Logo History. 1996: First Google Logo. The search engine’s very first logo actually predates the name “Google.”

Google 78

Google Burn Rate Verticals Design 78

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

chiefmartech

JANUARY 25, 2023

15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” They didn’t really understand or appreciate what the other did.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Social and Alternative Search Engines. Searches can also be filtered by platform. A powerful people search tool.

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

AUGUST 5, 2020

In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Generation Z consists of people who were born from 1995 to 2010. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link].

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. What does Google consider a reliable source, good enough to rank high?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

BenchmarkONE

AUGUST 4, 2021

Here are seven SEO myths that will probably hurt the ability of your site to rank in organic search in 2021. You Need to Submit Your Site to Google to Rank . The notion that you must submit your site to Google to rank is a myth. Google uses bots called web crawlers to locate and index content on its own.

SEO 98

SEO SMB Keywords Tagging 98

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Convince & Convert

JANUARY 11, 2018

In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Will we call all newsfeed-centric social media platforms “Facebook” in the way we colloquially deem all search engines “Google”?

Social Media 156

Social Media Media Outgrow Youtube 156

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. How To Use Linkedin To Generate Business by Search Engine Land. LinkedIn Group versus Facebook Group by Search Engine Journal. Tweet This!

Linkedin 100

Linkedin Tactics Tips Work Management 100

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. By : Lee LeFever with CommonCraft & Search Engine Land. Key Takeaways from Video: An Explanation of Search Engine Optimization.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

seo.co

JANUARY 14, 2021

Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. To be fair, there are a lot of components of SEO to consider, with more than 200 ranking factors weighed by Google when calculating search engine rankings. You’ll need to know how the Google search engine algorithm works.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Biznology

DECEMBER 11, 2019

Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. When googling your brand name, your website will be the first thing they see in the SERPs. When googling your brand name, your website will be the first thing they see in the SERPs.

Domain 129

Domain Brand Identity Branding SERP 129

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. Compliance could generate better Google rankings for your website, as Google favors sites that offer a wider range of usability. And so far, U.S. What is ADA-Compliance?

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Kevin Indig

JANUARY 24, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The New York Times recently reported about a Code Red initiative at Google as a response to the success of Chat GPT. Google saw this very early and acquired Youtube.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 82% of internet users use search (source: Search Engine Joural).

Social Media 80

Social Media SEO Media Youtube 80

Webbiquity

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Post on Google Buzz. WordPress SEO.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords. Monitor and repeat.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Hubspot

FEBRUARY 18, 2020

Google, the most popular search engine in the world, had a very different early name. The search engine's first name was BackRub, referring to the way the search engine analyzed backlinks. The name was short-lived and Google was trademarked on September 15, 1997. Probably not.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Hubspot

FEBRUARY 15, 2018

Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

FEBRUARY 13, 2012

Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. Will Google keep innovating?

Google 80

Google Long Tail Marketing Search Marketing Validation 80

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

ClearVoice

JANUARY 13, 2020

Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. Voice search. You will likely need to further optimize your SEO strategy for voice search. Search engines. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

ClearVoice

JUNE 21, 2021

If you’re responsible for crafting web content, chances are you’ve also been tasked with satisfying both accessibility and search engine optimization (SEO) requirements — not to mention creating content meant for consumption by humans. Consider the importance of search engine optimization or SEO.

SEO 69

SEO Paid Search Agency Guidelines Act-On 69

readwrite

APRIL 22, 2010

Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. In November, Google acquired AdMob , a mobile display ad serving platform, for $750 million.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Hubspot

AUGUST 22, 2018

News From Google. Last week, a report from the Associated Press (AP) emerged revealing that Google has been tracking the location of Android and iOS device users -- even those who had Location History turned off. Here's what happened when I looked at what Google was tracking on me.). Unriddled: The Tech News You Need.

Amazon 44

Amazon Google Paid Search Agency Mobile Advertising 44