Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Or tell me to shut up and talk about something else. . Here’s an interesting one.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. As with anything new, there is an adoption curve.

Paid Search Agency 143

Paid Search Agency Content Marketing Companies Verticals 143

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. A more diverse audience can make content marketing challenging, but it also opens up more opportunities to reach different segments of that audience through personalization. They’re also more diverse than any other generation in history.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Based on those measures, do you have or does your performance management dashboard provide the insights needed to improve business results? Was the plan implemented and communicated well? What’s made the difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

B2B Marketing Directions

OCTOBER 25, 2020

The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

Buy 78

Buy B2B Opinions Customer Surveys 78

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Their collective voice and advocacy are poised to impact consumer behavior and corporate responsibility.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Marketing Insider Group

JULY 21, 2010

This allowed the research to quantify very few differences in actual behavior vs. reported behavior. Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Navigate the Channel

JANUARY 2, 2024

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. (We want to sit next to these people on a night out!) But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

NuSpark Consulting

JANUARY 21, 2019

But I have to admit that when we do, I’m sometimes surprised —in spite of our unconventional behavior, we are rewarded. So we typically send emails that link to juicy, relevant content. I became involved in content marketing about a decade ago. It just happens in an entrepreneurial environment. Breaking the Rules.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

DemandBase

MARCH 30, 2020

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. The KPIs are reach and clicks and, for the savvier buyers, downstream post-click behavior that differentiates the value of one user or profile versus others.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. A list of marketing books that address current topics in B2B marketing that are interesting and contain actionable content.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. online content, messaging, images, offers) in the right way on the right channels at the right times and places? According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

BenchmarkONE

AUGUST 4, 2021

Google uses bots called web crawlers to locate and index content on its own. But if you’re revamping your current website pages or building new ones , you can make your content easy to find by submitting an updated sitemap of your site to Google. Duplicate Content is Acceptable . SEO is a One-Time Task.

SEO 98

SEO SMB Keywords Tagging 98

Marketing Insider Group

DECEMBER 7, 2010

Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Tony Zambito

OCTOBER 18, 2015

The Internet Propels Buying Behavior Shifts. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. Or, did it?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Michael Brenner Nov 11 2010 Thanks Andrew! Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. consumers engaged in certain social behaviors actually went down, not up. Social Behaviors Are Shifting. For the first time, the percentage of U.S. How about you?

Social Media 153

Social Media Facebook Forrester Media 153

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Convince & Convert

APRIL 20, 2015

In 2010, the CEO realized there was a content gap and acquired PetMD.com. With such a huge customer base, Pet360’s in-house staff and freelance writers create a huge amount of content – about 75 to 80 pieces per month, in addition to 25+ pieces of editorial content on a quarterly basis. highlight to tweet).

Brand Identity 150

Brand Identity Branding Skype Top of Funnel 150

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hinge Marketing

JANUARY 29, 2020

And only the most proactive companies will keep up with swift changes in buyer behavior. Adoption of digital & content marketing techniques is up dramatically over the past three years. High-Growth companies go the extra mile and invest more effort towards creating high-value, high-quality content.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. And when the accidents went away, so did the behaviors.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I have worked with over 200 companies providing strategy and implementation services for marketing technology, predictable pipeline strategy, content marketing, sales enablement, and performance management.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Venture capitalists (VCs) invested $20.8 billion in the edtech sector globally in 2021.1 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. of respondents using this metric in 2010 to 65.7% One of my favorites is a content-centric approach. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here.

Social Media 123

Social Media Work Management Marketing Management Media 123

Martech Advisor

NOVEMBER 14, 2019

National Entrepreneurs Day was first celebrated in 2010, formalized by the former President Barack Obama. MailChimp automates email marketing, giving you a basic template to get started as well as standard behavioral targeting facilities. Learn More: 6 Essential MarTech Tools to Deliver Incredible Content Experiences.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Convince & Convert

NOVEMBER 16, 2013

Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations.

Transparency 157

Transparency Consulting Paid Search Agency Marketing Prospects 157