Your Sales Management Guru

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Sales Management: How Does March Look?

Your Sales Management Guru

As we close down 2010 and your thoughts about January are nestled in your head, its March that you should be considering. You need to know the length of your sales cycle and the correlations of activity to results.  In a typical B2B sales environment, consider 1) the number of monthly sales calls that require a Pre-Sale technical Engineer=future number of proposals/quotes, 2) the number of opportunities/pipeline values in Stage 2 as compared to Stage 7(assuming 7 is your final stage) or 3) the number of new prospect Face to Face sales calls/month. What else?

Sales Leadership, Marketing and Social Media

Your Sales Management Guru

If you are in selling in a  B2B business  then B2B Marketing zone is a great resource. have provided the links below… Have a great weekend… B2B Marketing Zone. community collecting and organizing the best information on the web about B2B Marketing. B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing.  It uses the Browse My Stuff technology to create this topic hub.  The goals of the B2B Marketing Zone are: Collect High Quality Content -. Welcome to Webbiquity, a b2b marketing and social media blog.

Sales and Social Media-3 Keys

Your Sales Management Guru

He’s also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization — the fusion of SEO, search marketing, social media, content marketing and interactive PR. . Three Key Social Media Tactics for Sales. Social media may have even more value in sales than in marketing, as marketers still generally deal with prospects in groups, while sales professionals deal with them as individuals—which is where the social media rubber really hits the road. Stay current on what your company is doing with social media. Use LinkedIn.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. Thanks. Did we miss any?

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" So let's take a step back and look at the big picture. I put together an overview of the key dimensions of B2B marketing that I see changing (see below, click image to enlarge). ignited a lively discussion.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Product. Price. Placement. Promotion. Digg this!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. B2B Marketing and Social Media. Adam T.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 1) Place specific Job Titles into the Likes and Interest field. Go big and go broad with the Job Titles. There are tons of ways to target folks on Facebook.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. B2B (221). Like what? What I’m about.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. Click to download How to Find New Customers, our remarkably popular white paper. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Remarkable content Leadership

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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. So What’s the Best Approach for B2B blog success? clicks down.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009. last year. last year. last year. last year.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully. Technology Naughty Vs. Nice In 2010 2. If a rep. Pacific).

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

This is such an important step for any type of B2B marketing today. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Why do buyer personas matter to me and my b2b marketing anyway? B2B buying just doesn’t happen like that anymore. Technology Naughty Vs. Nice In 2010 2.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

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Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger. Here are the top-7 B2B marketing challenges: What are your biggest B2B marketing challenges? This situation makes persona-based content marketing more critical than ever.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Essential Social Media Tools for B2B Marketers by Mashable. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. The Potential of Social Media for B2B Markets by The Social CMO Blog. s, 50?s,

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

Tags: B2B Marketing Copywriting Event Promotion Webinar Invitations email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. March  2010. Great stuff in the world of B2B Marketing for March 2010.  We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business.  Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Therefore, many of the rhetorical tactics and psychological triggers used in consumer marketing also work for B2B marketing, engaging the people who visit our websites, read our content, and use our products in their professional roles. As B2B marketers, it’s time to place this fundamental concept at the center of every piece of content we create. Why buy? Buyer Personas).

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. These days, respect for B2B and industrial marketing is spelled as M E T R I C S. A lead is a lead, right? Defining qualified leads.

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Kill the white paper!” Tweet This!

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create animations?

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. B2B Marketing Tips, Insights and Resources.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. The 3 Reasons That Motivate B2B Buyers to Buy by The Marketing Melange. Are B2B Marketers Missing the Point? You decide.

The New Marketing Accountability

B2B Marketing Insider

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Strategy Click here to cancel reply.

The More B2B Marketing Changes, the More It Stays the Same

B2B Lead Generation Blog

I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. especially noticed this when we went out to dinner (at 10pm which is quite typical in Spain).

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

Here are some highlights to give you a flavor of why you need to get a copy of this free study : 90% of respondents are using content marketing in 2010. The three following charts illustrate vital content marketing and social media trends within the B2B market segment: Business-To-Business Content Marketers Are Using a Wide Variety of Content Types.

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Plus, B2B buyers have become expert buyers. This same thing is happening in B2B, just not as fast or as completely. B2B Sales Kathleen Schaub sales 2.0

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Metrics That Matter in B2B Marketing [#B2Bchat]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Social Media and B2B. Technology Naughty Vs. Nice In 2010 2.

SMEs: the great disenfranchised audience of 2010?

B2B Marketing Online

The problem here stems back to the fundamental difference between B2B and B2C marketing, and understanding where the line exists between work and home lives. Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. Sure, I got the usual literature through my front door, caught some of the debates on TV and got thoroughly bored by the never ending parade of polls and pollsters, all claiming a new insight.

SME 16