The Effective Marketer

FEBRUARY 15, 2009

What is the best ad campaign you’ve seen recently? You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit. direct mail piece) but that doesn’t mean you should copy it.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. What do we do with it? I am enrolled in a free course called Inbound Marketing University , created by HubSpot.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

FEBRUARY 25, 2009

He is known for his ability to complete tasks, get campaigns back on track, measure and make course corrections in a timely fashion and still handle responsibilities that are not even in his job description. Should you check out that email from the CEO that just came in and stop revising the ad copy? How does he do it?

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Typically, that means understanding the prospect’s pain and then offering a solution for relief.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The Effective Marketer

MARCH 12, 2009

and secondly, if your peers have access to your calendar, you can also avoid calls and emails back and forth asking “hey, are you available at 2pm tomorrow to discuss Project X? d. Project specific meetings: you could have a category for specific project types (webinars, advertising campaigns, creative brainstorming, etc.)

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Leave a Comment { 1 trackback } Tweets that mention How Relevant Content Helps B2B Branding | Industrial Marketing Today -- Topsy.com Previous post: Social Media with Email Marketing – is it the Super Combo?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. BTW, this post is a working example of content curation. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign? How effective has it been for generating leads?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Vidyard

JULY 7, 2016

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. Marketing automation experience will be key. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. The rise of digital marketing – including Internet Marketing, Social Media Marketing, and Inbound Marketing Automation – with built-in metrics and conversion tracking.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Using personas enable you to optimize your content development and may improve email marketing open rates, increase the effectiveness of landing pages, and provide many additional marketing benefits. Email newsletters. Geography / region.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Marketing Automation gets Social – the first major announcement about social marketing automation. ReturnPath releases email deliverability report. Study: Many e-mail campaigns alienate customers. Social Networks Pass Email in Usage.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Tony Yang , VP of Demand Generation at Mintigo. Advertising is a big aspect of personalized interactions.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Learn more about these recommendations at: [link] Posted by Tom Pisello at 8:30 AM Email This BlogThis! Latest Research.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

ClickZ

MARCH 13, 2020

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Then, around 2010, predictive marketing started to take root. Onboarding with Terminus.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. In fact, MarketingSherpa's email survey found that subject lines are still the most commonly tested element in email marketing. Email Testing.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Lead Liaison

MARCH 2, 2016

Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options. The partnership provides mutual customers with a comprehensive sales and marketing automation front-end platform combined with a robust email deliverability engine.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Lead Scoring 48

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. In its most basic sense, email stands for “Electronic Mail.” It does not, however, do your taxes. Landing Page.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Relive the best email event of the year Did you miss out on Litmus Live 2023? See you on the email stage tomorrow for Day 1 of our main conference! No worries!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

MARCH 2, 2010

This is the first salvo in what I anticipate will be a flurry of moves to bring together email and social media into a coherent whole. Really, what is social media from the brand perspective but email 2.0? to be larger than email by 2012 doesn’t hurt, either. to be larger than email by 2012 doesn’t hurt, either.

Business 117

Business Paid Search Agency Social Media Analysis 117